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AB Tasty description
AB Tasty is a digital experience platform that helps businesses improve their websites and mobile apps. It offers tools for A/B testing, personalization, product recommendations, and AI-powered website search. This allows you to test different versions of your website and app content, target specific customer segments with tailored experiences, and optimize your website's search functionality. AB Tasty is suitable for mid-sized to large businesses looking to optimize their online presence and improve key metrics like conversion rates and customer engagement.
Who is AB Tasty best for
AB Tasty is a digital experience platform best for medium to large e-commerce businesses looking to optimize their website and boost customer engagement. Users praise its user-friendly interface, powerful testing and personalization features, and excellent customer support. However, some have noted issues with the visual editor and reporting dashboard. If you're aiming to improve conversion rates and personalize the customer journey, AB Tasty is a strong contender.
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Best for medium to large businesses.
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Ideal for e-commerce businesses focused on website optimization.
AB Tasty features
Supported AB Tasty supports multivariate testing, allowing simultaneous testing of multiple website elements. |
Supported AB Tasty supports server-side testing for complex changes and sophisticated tests. |
Supported AB Tasty offers AI-powered personalized product recommendations based on customer behavior and preferences. |
Supported AB Tasty supports A/B testing and analytics to optimize campaigns. |
Supported AB Tasty supports progressive rollouts, allowing gradual feature releases to targeted user segments. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
AB Tasty reviews
We've summarised 244 AB Tasty reviews (AB Tasty G2 reviews) and summarised the main points below.
- User-friendly interface and easy to implement.
- Powerful testing and personalization features.
- Extensive widget library with valuable functionalities.
- Responsive and helpful customer support and CSM teams.
- Continuous product improvements and valuable new features.
- Visual editor can be buggy and glitchy.
- Difficult to QA test, especially on mobile.
- Reporting dashboard could be improved, particularly data visualization and export options.
- Slow loading times and occasional performance issues.
- Switching between multiple domains is cumbersome.
AB Tasty pricing
The commentary is based on 17 reviews from AB Tasty G2 reviews.
AB Tasty offers flexible pricing with a modular approach. Some users consider it affordable and valuable, while others find certain features and add-ons expensive, particularly for extensive testing needs. Several reviews mention it is well-priced compared to competitors.
Users sentiment
See the AB Tasty pricing page.
AB Tasty alternatives
ab-tasty vs VWO Conversion Optimization PlatformIncrease website conversions through testing, insights, and personalization.Read more
AB Tasty FAQ
AB Tasty is a digital experience platform that empowers businesses to optimize websites and mobile apps through A/B testing, personalization, and AI-powered product recommendations. It's ideal for medium to large businesses seeking to improve conversion rates and customer engagement.
What is AB Tasty and what does AB Tasty do?
AB Tasty is a digital experience platform that empowers businesses to optimize websites and mobile apps through A/B testing, personalization, and AI-powered product recommendations. It's ideal for medium to large businesses seeking to improve conversion rates and customer engagement.
AB Tasty integrates with various analytics platforms, CRM systems, and DMPs. This allows for seamless data flow, enhanced targeting capabilities, and improved campaign measurement. Specific integrations include Google Analytics, Segment, and Adobe Experience Cloud.
How does AB Tasty integrate with other tools?
AB Tasty integrates with various analytics platforms, CRM systems, and DMPs. This allows for seamless data flow, enhanced targeting capabilities, and improved campaign measurement. Specific integrations include Google Analytics, Segment, and Adobe Experience Cloud.
Top alternatives to AB Tasty include VWO Testing, Webtrends Optimize, Nosto, and PostHog. These platforms offer similar A/B testing and personalization features, catering to businesses seeking to enhance their online presence and boost conversions.
What the main competitors of AB Tasty?
Top alternatives to AB Tasty include VWO Testing, Webtrends Optimize, Nosto, and PostHog. These platforms offer similar A/B testing and personalization features, catering to businesses seeking to enhance their online presence and boost conversions.
Yes, AB Tasty is a legitimate and safe digital experience platform. It's known for its user-friendly interface and robust A/B testing features, making it a reliable choice for optimizing website conversions.
Is AB Tasty legit?
Yes, AB Tasty is a legitimate and safe digital experience platform. It's known for its user-friendly interface and robust A/B testing features, making it a reliable choice for optimizing website conversions.
AB Tasty does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and to determine if the product is worth it for you.
How much does AB Tasty cost?
AB Tasty does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and to determine if the product is worth it for you.
AB Tasty's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness and helpfulness of the support team and their dedicated CSMs, highlighting their proactive assistance and valuable insights. Some users mention occasional difficulty with the QA process.
Is AB Tasty customer service good?
AB Tasty's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness and helpfulness of the support team and their dedicated CSMs, highlighting their proactive assistance and valuable insights. Some users mention occasional difficulty with the QA process.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.