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AdEspresso by Hootsuite description
AdEspresso by Hootsuite helps mid-sized businesses get the most out of their online advertising on Facebook and Instagram. It helps you find the right audience for your ads by testing different versions of your ads and seeing which ones perform best. With AdEspresso, you can create and manage all your ads in one place, track how they're doing, and get reports on their performance.
Who is AdEspresso by Hootsuite best for
AdEspresso by Hootsuite is a user-friendly platform designed to help mid-sized businesses maximize their Facebook and Instagram ad campaigns. Users praise its intuitive interface, time-saving automation, and insightful reporting. However, some have noted issues with customer support and occasional technical glitches. If you're looking to streamline your social media advertising, AdEspresso may be a good fit, but be prepared for a potential learning curve with advanced features.
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Best for mid-sized businesses (101-1000 employees) looking to optimize Facebook and Instagram ads.
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Ideal for marketing and advertising teams.
AdEspresso by Hootsuite features
Supported AdEspresso offers reporting dashboards, custom reports, and data organization features. |
Supported AdEspresso supports campaign management, including budget setting, targeting, and performance tracking. |
Supported AdEspresso uses algorithms and rules to analyze data and optimize campaigns, maximizing budget effectiveness. |
Supported AdEspresso supports budget management via budget pacing and campaign editing within Hootsuite. |
Supported AdEspresso supports audience targeting with features like custom audiences, detailed targeting, retargeting, and geo-targeting. |
AdEspresso by Hootsuite reviews
We've summarised 76 AdEspresso by Hootsuite reviews (AdEspresso by Hootsuite TrustPilot reviews and AdEspresso by Hootsuite G2 reviews) and summarised the main points below.
- User-friendly interface for creating and managing ads.
- Time-saving automation and campaign optimization.
- A/B testing capabilities for improved ad performance.
- Detailed reporting and analytics on campaign performance.
- Centralized platform for managing Facebook, Instagram, and Google Ads.
- Poor customer support with slow response times and unresolved issues.
- Occasional technical bugs and campaign failures.
- Unexpected charges and difficulty obtaining refunds.
- Limited platform integration beyond Facebook and Instagram.
- Advanced features can have a steep learning curve.
AdEspresso by Hootsuite pricing
The commentary is based on 14 reviews from AdEspresso by Hootsuite G2 reviews.
All plans include essential features such as importing existing campaigns, automated promotion of Facebook posts, split testing analysis, automatic contact sync for lead campaigns, tag-based aggregated reporting, schedulable reporting, customized performance triggers, and automatic optimization.
See the AdEspresso by Hootsuite pricing page.
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AdEspresso by Hootsuite has a free trial.
Unlimited ad accounts, Facebook, and Instagram campaigns, essential features. Spend limit: $1,000/month.
Everything in Starter plan + cross-campaigns customized performance triggers, Facebook & Instagram multi-page bulk creation, campaign approval, onboarding management, up to 15 seats for your team, optional view-only access for certain team members and clients, white label for reports and collaboration tools.
Everything in Plus plan + dedicated Facebook Marketing Consultant, starting from 1 hour of live training and strategy planning per month, unlimited seats, mandatory campaign approval, API access, Salesforce contacts sync.
AdEspresso by Hootsuite alternatives
Hootsuite Social AdvertisingManage, optimize, and analyze social ad campaigns across networks.Read more
AdEspresso by Hootsuite FAQ
AdEspresso by Hootsuite is a social media advertising platform designed to help businesses optimize their Facebook and Instagram ad campaigns. It offers tools for A/B testing, campaign automation, performance reporting, and targeted audience selection, enabling users to improve ad performance and maximize ROI.
What is AdEspresso by Hootsuite and what does AdEspresso by Hootsuite do?
AdEspresso by Hootsuite is a social media advertising platform designed to help businesses optimize their Facebook and Instagram ad campaigns. It offers tools for A/B testing, campaign automation, performance reporting, and targeted audience selection, enabling users to improve ad performance and maximize ROI.
AdEspresso integrates with Facebook, Instagram, and Google Ads, allowing for centralized campaign management. It streamlines ad creation, management, and tracking across these platforms. However, users note limited integrations beyond these core platforms.
How does AdEspresso by Hootsuite integrate with other tools?
AdEspresso integrates with Facebook, Instagram, and Google Ads, allowing for centralized campaign management. It streamlines ad creation, management, and tracking across these platforms. However, users note limited integrations beyond these core platforms.
AdEspresso's main competitors include Revealbot, WASK, AdScale, Google Ads, and Kartapult. These platforms offer similar advertising campaign management, automation, and optimization features across various platforms like Facebook, Instagram, and Google Ads.
What the main competitors of AdEspresso by Hootsuite?
AdEspresso's main competitors include Revealbot, WASK, AdScale, Google Ads, and Kartapult. These platforms offer similar advertising campaign management, automation, and optimization features across various platforms like Facebook, Instagram, and Google Ads.
Yes, AdEspresso by Hootsuite is a legitimate advertising management platform. It's a safe and useful tool for managing and optimizing Facebook and Instagram ad campaigns, especially for mid-sized businesses seeking improved ad performance. However, some users have reported issues with customer support and occasional bugs.
Is AdEspresso by Hootsuite legit?
Yes, AdEspresso by Hootsuite is a legitimate advertising management platform. It's a safe and useful tool for managing and optimizing Facebook and Instagram ad campaigns, especially for mid-sized businesses seeking improved ad performance. However, some users have reported issues with customer support and occasional bugs.
AdEspresso by Hootsuite offers three paid plans: Starter for $49/month, Plus for $99/month, and Enterprise for $259/month. A 14-day free trial is available. There is no free plan. Is AdEspresso worth it? It depends on your ad campaign management needs and budget.
How much does AdEspresso by Hootsuite cost?
AdEspresso by Hootsuite offers three paid plans: Starter for $49/month, Plus for $99/month, and Enterprise for $259/month. A 14-day free trial is available. There is no free plan. Is AdEspresso worth it? It depends on your ad campaign management needs and budget.
Customer reviews on AdEspresso's support are mixed. While some users praise the helpful and readily available support staff, others report slow response times, unresolved issues, and difficulty obtaining refunds. Some even describe the customer service as "outrageous" and "trash."
Is AdEspresso by Hootsuite customer service good?
Customer reviews on AdEspresso's support are mixed. While some users praise the helpful and readily available support staff, others report slow response times, unresolved issues, and difficulty obtaining refunds. Some even describe the customer service as "outrageous" and "trash."
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.