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Adthena description
Adthena is an AI-powered platform that helps large companies and advertising agencies improve their Google Ads campaigns. It provides a deeper understanding of competitors' strategies and market trends beyond basic Google Ads data. This allows businesses to optimize their spending, protect their brand from competitors, and discover new opportunities to reach customers. Adthena has received industry recognition for its innovative approach and positive customer results.
Who is Adthena best for
Adthena is an AI-powered platform designed to optimize Google Ads campaigns for large companies and agencies. Users praise its competitor insights, keyword opportunity identification, and excellent customer support. However, some have noted the high cost and occasional data discrepancies with Google Ads. Adthena helps businesses protect brand reputation, monitor competitors, and discover new market opportunities.
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Best for medium to large businesses (101+ employees) seeking improved Google Ads performance.
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Particularly well-suited for software, IT, telecommunications, and marketing/advertising companies.
Adthena features
Supported Adthena actively monitors and protects brand reputation by detecting and mitigating impersonation attacks. |
Supported Adthena provides competitor analysis including ad copy, budgets, and historical trends. |
Supported Adthena supports industry analysis for digital advertising, including competitor analysis and market trends. |
Adthena reviews
We've summarised 44 Adthena reviews (Adthena G2 reviews) and summarised the main points below.
- Easy setup and user-friendly interface.
- AI-powered analysis and competitor insights.
- Excellent customer support, responsive and helpful.
- Monitors competitors across both SEM and SEO, including ad copy and infringement.
- Identifies keyword gaps and opportunities.
- Limited historical data available for analysis.
- Ad copy screenshots do not reflect actual SERP design.
- High cost, especially for smaller businesses.
- Lack of automated reporting exports, API integration requires technical expertise.
- Discrepancies exist between Adthena and Google Ads data.
Adthena pricing
The commentary is based on 6 reviews from Adthena G2 reviews.
Adthena's pricing is based on several factors, including the size of the search term and competitor universe, the number of geographic locations monitored, custom reporting requirements, and the brand's annual PPC spend. They primarily target mid-market to enterprise brands with a paid search spend ranging from around $500k to $20m+ per year.
Users sentiment
See the Adthena pricing page.
Adthena alternatives
adthena vs The Search MonitorProtects brand reputation by monitoring ads and competitor strategies.Read more
Adthena FAQ
Adthena is an AI-powered platform for large companies and ad agencies to optimize Google Ads campaigns. It provides competitive insights, monitors market trends, and identifies opportunities beyond standard Google Ads data, helping businesses refine ad spending and protect brand visibility.
What is Adthena and what does Adthena do?
Adthena is an AI-powered platform for large companies and ad agencies to optimize Google Ads campaigns. It provides competitive insights, monitors market trends, and identifies opportunities beyond standard Google Ads data, helping businesses refine ad spending and protect brand visibility.
Adthena offers integrations via API, though it requires technical expertise. While it lacks pre-built integrations with popular marketing platforms, the API allows for custom connections to other tools. This approach provides flexibility but may require developer resources.
How does Adthena integrate with other tools?
Adthena offers integrations via API, though it requires technical expertise. While it lacks pre-built integrations with popular marketing platforms, the API allows for custom connections to other tools. This approach provides flexibility but may require developer resources.
Adthena's main competitors include The Search Monitor, Basis, Perpetua, and SpicyTool. These platforms offer similar functionalities such as competitor analysis, campaign management, and automation for digital advertising across various channels. BigSpy also presents a competitive alternative, focusing on ad intelligence and competitive research.
What the main competitors of Adthena?
Adthena's main competitors include The Search Monitor, Basis, Perpetua, and SpicyTool. These platforms offer similar functionalities such as competitor analysis, campaign management, and automation for digital advertising across various channels. BigSpy also presents a competitive alternative, focusing on ad intelligence and competitive research.
Yes, Adthena is a legitimate AI-powered platform for optimizing Google Ads campaigns. User reviews highlight its user-friendly interface and valuable competitor insights. However, note the high cost and potential data discrepancies with Google Ads.
Is Adthena legit?
Yes, Adthena is a legitimate AI-powered platform for optimizing Google Ads campaigns. User reviews highlight its user-friendly interface and valuable competitor insights. However, note the high cost and potential data discrepancies with Google Ads.
Adthena does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and requirements. Consider whether the product is worth it after receiving a quote.
How much does Adthena cost?
Adthena does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and requirements. Consider whether the product is worth it after receiving a quote.
Adthena's customer service receives high praise. Users consistently highlight the excellent support, describing the team as responsive, helpful, and quick to resolve issues. They are also commended for their proactive assistance in exploring new opportunities within the tool.
Is Adthena customer service good?
Adthena's customer service receives high praise. Users consistently highlight the excellent support, describing the team as responsive, helpful, and quick to resolve issues. They are also commended for their proactive assistance in exploring new opportunities within the tool.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.