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Amazon live description
Amazon Live is a live shopping platform where brands can host livestreams to connect with Amazon shoppers. It allows for real-time interaction through chat and features product demos, influencer partnerships, and special deals. These shoppable livestreams are integrated across Amazon, appearing on product pages, within Amazon's streaming services, and on the Amazon Live platform. Brands can manage their own basic livestreams or work with Amazon for large-scale campaigns with dedicated production and marketing support.
Who is Amazon live best for
Amazon Live is a live shopping platform helping brands connect with Amazon shoppers in real-time. We find that it's a great way for medium and large-sized e-commerce businesses to boost sales through interactive live streams. Users love the platform's ability to facilitate direct engagement with customers via live chat, product demos, and exclusive deals. Amazon Live offers both a free, self-service option and a managed service for larger campaigns..
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Great for established companies (1001+ employees) seeking innovative sales and marketing channels on the Amazon ecosystem.
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Especially effective for e-commerce businesses looking to directly engage customers and boost sales through interactive live shopping experiences.
Amazon live features
Supported Live Shopping Streams: Allows brands to host live shopping streams on Amazon, featuring product demos, influencer partnerships, and special deals. |
Supported Multi-platform Integration: Integrates live streams across Amazon, appearing on product pages, within Amazon's streaming services (Prime Video, Freevee, FireTV), and on the Amazon Live platform. |
Supported Self-service and Managed Livestreams: Offers two options for creating livestreams: self-service for basic streams and managed-service for large-scale campaigns. |
Supported Influencer Partnerships: Provides opportunities for brands to partner with influencers and leverage their existing audience for product promotion. |
Supported Product Demonstrations: Enables brands to showcase products in real-life scenarios, highlighting benefits and use cases. |
Supported Real-time Customer Interaction: Allows for real-time interaction with customers through live chat, Q&A, and exclusive deals. |
Supported Performance Reporting & Analytics: Offers performance metrics for brand-produced livestreams and managed-service sponsorships including sales, views, engagement and more. |
Amazon live pricing
See the Amazon live pricing page.
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Amazon live has a free plan.
Free for brand registered sellers using the Amazon Live Creator app. Livestreams appear on the brand's Amazon Store for 30 days and can be viewed both live and on demand.
Amazon live alternatives
Amazon live FAQ
Amazon Live is a live shopping platform that lets brands interact with Amazon shoppers in real time. It features product demos, influencer collaborations, and special deals, all streamed live across Amazon, including product pages and streaming services. Brands can run their own basic streams or work with Amazon for larger campaigns.
What is Amazon live and what does Amazon live do?
Amazon Live is a live shopping platform that lets brands interact with Amazon shoppers in real time. It features product demos, influencer collaborations, and special deals, all streamed live across Amazon, including product pages and streaming services. Brands can run their own basic streams or work with Amazon for larger campaigns.
Amazon Live integrates seamlessly across the Amazon ecosystem. Live streams appear on product detail pages, within Amazon's streaming services like Prime Video and Freevee, and on the Amazon Live platform itself. This broad reach maximizes visibility and engagement.
How does Amazon live integrate with other tools?
Amazon Live integrates seamlessly across the Amazon ecosystem. Live streams appear on product detail pages, within Amazon's streaming services like Prime Video and Freevee, and on the Amazon Live platform itself. This broad reach maximizes visibility and engagement.
Amazon Live's main competitors include Firework, Channelize.io, CommentSold, eStreamly, Beladed Live, and Vimeo Livestream. These platforms offer similar live shopping features and target businesses looking to enhance customer engagement.
What the main competitors of Amazon live?
Amazon Live's main competitors include Firework, Channelize.io, CommentSold, eStreamly, Beladed Live, and Vimeo Livestream. These platforms offer similar live shopping features and target businesses looking to enhance customer engagement.
Yes, Amazon Live is a legitimate live shopping platform offered by Amazon. It's a safe and useful tool for brands to connect with customers in real-time, boosting engagement and sales directly on the Amazon marketplace.
Is Amazon live legit?
Yes, Amazon Live is a legitimate live shopping platform offered by Amazon. It's a safe and useful tool for brands to connect with customers in real-time, boosting engagement and sales directly on the Amazon marketplace.
Amazon Live is free for brand-registered sellers using the Amazon Live Creator app. There's also a managed service option starting at $125,000. We find that the free option is a great starting point for most sellers.
How much does Amazon live cost?
Amazon Live is free for brand-registered sellers using the Amazon Live Creator app. There's also a managed service option starting at $125,000. We find that the free option is a great starting point for most sellers.
There are no customer service reviews available for Amazon Live at this time. Therefore, we can't offer insights into the quality of their customer service.
Is Amazon live customer service good?
There are no customer service reviews available for Amazon Live at this time. Therefore, we can't offer insights into the quality of their customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.