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Amazon Rekognition description
Amazon Rekognition is an image and video analysis tool that's part of Amazon Web Services (AWS). Businesses use it to automatically identify objects, people, text, and scenes within images and videos. It can also detect inappropriate content. This makes it useful for companies looking to automate tasks like image tagging, facial recognition, or content moderation.
Who is Amazon Rekognition best for
Amazon Rekognition is ideal for businesses looking to automate image and video analysis. We find that its precise object, scene, and facial recognition are especially beneficial. While some users find the JSON outputs complex, the seamless integration with AWS and versatile applications make it a strong choice for content moderation, security, and more. Based on the reviews, ease of use is a key advantage.
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Great for any size company, from startups to large enterprises needing automated image/video analysis.
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Suited for software, IT, and telecom firms seeking to automate image analysis, content moderation, and data extraction.
Amazon Rekognition features
Supported Image and Video Analysis: Analyze images to identify objects, scenes, faces, text, celebrities, and activities. Detect inappropriate content and integrate with Amazon Augmented AI for human review workflows. Extract text from images and documents for digitization or accessibility use cases. Use custom labels to tailor models for specific business needs. Benefit from automatic model updates for improved accuracy and new features without retraining. |
Supported Text Recognition: Recognize text in images and documents to automate data extraction, digitize documents, create searchable archives, and improve accessibility for visually impaired users. |
Supported Video Analysis: Analyze video in real time or extract insights from stored videos for security and surveillance, media and entertainment, and other applications. |
Supported Face Analysis: Detect and analyze faces in images and videos for applications such as user verification, public safety, and media analysis. |
Supported Object, Scene, and Activity Detection: Identify people, objects, and scenes in images and videos to automate content moderation, enhance search capabilities, and gain insights from visual data. |
Supported Custom Labels: Build custom image recognition models tailored to your specific business needs using your own labeled data. |
Supported Easy Integration: Easily integrate Amazon Rekognition into your applications using APIs and SDKs. |
Amazon Rekognition reviews
We've summarised 28 Amazon Rekognition reviews (Amazon Rekognition G2 reviews) and summarised the main points below.
- Highly accurate image and video analysis, excels at object, scene, and facial recognition.
- Easy to use and implement, with readily available APIs and good documentation.
- Robust performance, efficiently handles large datasets with minimal server load.
- Seamless integration with other AWS services.
- Versatile, applicable across various industries and use cases (e.g., content moderation, facial login).
- Excellent customer support available 24/7.
- Difficult to interpret complex and nested JSON output, especially for large-scale real-time implementations.
- Occasional inaccuracies and discrepancies in image/data identification.
- Limited object specificity, struggles to differentiate between similar objects (e.g., water bottle vs. soda bottle).
- Pre-built models can lack flexibility, making workarounds challenging when specific details aren't recognized.
- Privacy concerns regarding facial recognition technology and its potential misuse.
- Costly, especially for large-scale usage.
Amazon Rekognition pricing
The commentary is based on 4 reviews from Amazon Rekognition G2 reviews.
We find that users generally appreciate the features and performance of Amazon Rekognition. However, some have noted the pricing could be more competitive. While not overly expensive, potential users should carefully evaluate their needs and usage projections against the tiered pricing structure.
Users sentiment
See the Amazon Rekognition pricing page.
Amazon Rekognition alternatives
Amazon Rekognition FAQ
Amazon Rekognition is an image and video analysis service from Amazon Web Services. We find it lets you easily identify objects, people, text, and scenes in your images and videos. It's also useful for detecting inappropriate content and automating tasks like image tagging.
What is Amazon Rekognition and what does Amazon Rekognition do?
Amazon Rekognition is an image and video analysis service from Amazon Web Services. We find it lets you easily identify objects, people, text, and scenes in your images and videos. It's also useful for detecting inappropriate content and automating tasks like image tagging.
We find Amazon Rekognition integrates seamlessly with other AWS services, simplifying workflows within the AWS ecosystem. It offers APIs and SDKs for easy integration with your applications.
How does Amazon Rekognition integrate with other tools?
We find Amazon Rekognition integrates seamlessly with other AWS services, simplifying workflows within the AWS ecosystem. It offers APIs and SDKs for easy integration with your applications.
We find that Amazon Rekognition's main competitors include Google Cloud Vision API, Google Cloud AutoML Vision, and CloudSight API. These alternatives offer similar image and video analysis capabilities, catering to various business needs.
What the main competitors of Amazon Rekognition?
We find that Amazon Rekognition's main competitors include Google Cloud Vision API, Google Cloud AutoML Vision, and CloudSight API. These alternatives offer similar image and video analysis capabilities, catering to various business needs.
Yes, Amazon Rekognition is a legitimate and widely used image and video analysis service provided by AWS. It's a safe and reliable tool for businesses seeking to automate tasks related to visual content. We find it particularly helpful for object recognition and facial detection.
Is Amazon Rekognition legit?
Yes, Amazon Rekognition is a legitimate and widely used image and video analysis service provided by AWS. It's a safe and reliable tool for businesses seeking to automate tasks related to visual content. We find it particularly helpful for object recognition and facial detection.
Amazon Rekognition pricing is pay-as-you-go, based on the number of images or videos analyzed and the features used. We find that pricing details are available on the AWS website.
How much does Amazon Rekognition cost?
Amazon Rekognition pricing is pay-as-you-go, based on the number of images or videos analyzed and the features used. We find that pricing details are available on the AWS website.
We find that users generally praise Amazon Rekognition's customer service, highlighting its 24/7 availability and easy integration. Some users mention concerns about privacy, but these don't seem to reflect on the quality of customer service itself.
Is Amazon Rekognition customer service good?
We find that users generally praise Amazon Rekognition's customer service, highlighting its 24/7 availability and easy integration. Some users mention concerns about privacy, but these don't seem to reflect on the quality of customer service itself.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.