Logo of Awin

Awin

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Last updated on

Company health

Employee growth
2% increase in the last year
Web traffic
56% decrease in the last quarter

Ratings

G2
4.2/5
(143)
Capterra
4.1/5
(15)
TrustPilot
2.4/5
(106)

Awin description

Awin is a global affiliate marketing platform connecting businesses (advertisers) with individuals or other businesses (publishers) who promote their products or services online. Awin provides tools to track marketing campaign performance, manage relationships with affiliates, and pay commissions. With a large network of advertisers and publishers, Awin facilitates partnerships across various industries and aims to help businesses expand their reach and increase sales.


Who is Awin best for

Awin is an affiliate marketing platform that connects businesses with publishers to promote products and services online. Users praise Awin's wide range of advertisers and publishers, user-friendly interface, and detailed reporting tools. However, some users have noted the platform feels outdated and could benefit from improved search functionality. Awin offers various features including affiliate performance reporting, payout processing, commission management, fraud prevention, and integrations with platforms like Shopify.

  • Best fit for small, medium, and enterprise businesses.

  • Ideal for businesses in E-commerce, Retail, Healthcare, Wellness & Pharma, Finance, Banking & Insurance, Manufacturing, Hospitality & Tourism, Media & Entertainment, Marketing & Advertising, and Software, IT & Telecommunications.


Awin features

Supported

Awin provides detailed performance reports for each affiliate.

Supported

Awin consolidates payments to affiliates based on performance and commission structures.

Supported

Awin offers flexible commission management, including setting and adjusting rates for affiliates.

Supported

Awin actively implements fraud prevention measures, including daily checks and proactive investigations.

Supported

Awin offers robust partner performance tracking with detailed insights and accurate attribution.

Supported

Awin integrates with other platforms through APIs, direct integrations, and pre-built connectors like the Shopify app.

Supported

Awin tracks clicks, conversions, and sales, enabling performance monitoring for individual affiliates.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Rather positive
+0.53

Ease of Use

Strongly positive
+0.79

Reliability and Performance

Rather positive
+0.4

Ease of Implementation

Rather positive
+0.56

Awin reviews

We've summarised 233 Awin reviews (Awin TrustPilot reviews, Awin Capterra reviews and Awin G2 reviews) and summarised the main points below.

Pros of Awin
  • Wide range of advertisers and publishers, providing diverse partnership opportunities.
  • User-friendly interface for easy navigation and campaign management.
  • Comprehensive reporting tools provide valuable insights into campaign performance.
  • Dedicated account managers offer personalized support and guidance.
  • Reliable tracking system ensures accurate measurement of affiliate marketing efforts.
Cons of Awin
  • The platform feels outdated and clunky, with a need for UI/UX improvements.
  • Finding specific affiliates can be challenging due to limited search and filtering functionality.
  • Technical support can be inconsistent, with slow response times at times.
  • Some users find the commission structure complex and unclear.
  • Limited functionality for managing and collaborating with influencers.

Awin pricing

The commentary is based on 14 reviews from Awin G2 reviews.

Awin's pricing is generally considered reasonable, especially for the Awin Access tier. However, some users have noted that costs can increase with different service levels, and others find the platform costly overall, with concerns about a bloated pricing structure. A small upfront fee exists for publishers, refundable upon first cash out.

Users sentiment

Neutral
+0

Awin alternatives

  • Logo of ClickBank
    ClickBank
    Affiliate marketplace connecting product creators with online promoters.
    Read more
  • Logo of ShareASale
    ShareASale
    Affiliate marketing platform connecting businesses with promoters.
    Read more
  • Logo of AvantLink
    AvantLink
    Affiliate marketing platform connecting brands with performance partners.
    Read more
  • Logo of CJ Affiliate
    CJ Affiliate
    Connects businesses with promoters for performance-based marketing.
    Read more
  • Logo of Tradedoubler
    Tradedoubler
    Connects businesses with affiliates to boost online sales and track performance.
    Read more
  • Logo of Refersion
    Refersion
    Affiliate marketing platform tracks, manages, and grows partnerships.
    Read more

Awin FAQ

  • What is Awin and what does Awin do?

    Awin is an affiliate marketing platform that connects businesses with publishers to promote products and services online. It provides tools for tracking campaign performance, managing affiliate relationships, processing payouts, and preventing fraud. Awin offers a large network of potential partners across various industries.

  • How does Awin integrate with other tools?

    Awin integrates with other platforms through APIs, direct integrations, and pre-built connectors. A notable example is its Shopify app, streamlining e-commerce affiliate management. This allows for efficient data transfer and campaign management across various tools.

  • What the main competitors of Awin?

    Awin's main competitors include PartnerStack, Webgains, Impact.com, Tracknow, and ZINFI. These platforms offer similar affiliate marketing and partnership management functionalities, catering to businesses seeking to expand their reach and drive sales through strategic collaborations.

  • Is Awin legit?

    Awin is a legitimate affiliate marketing platform. User reviews highlight its wide network and helpful reporting tools. However, some users mention the platform's outdated interface and occasional slow support. Consider exploring alternatives if these are critical factors for you.

  • How much does Awin cost?

    Awin's pricing details are not publicly available. You should contact Awin directly to discuss pricing and determine if the product is worth the investment for your needs.

  • Is Awin customer service good?

    Awin's customer service receives mixed reviews. While many users praise the helpfulness and knowledge of their account managers, others have experienced slow response times and inconsistent support, especially for technical issues. Some users mention difficulty with initial setup and integration.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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