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BL.INK

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Company health

Employee growth
9% decrease in the last year

Ratings

G2
4.5/5
(346)
TrustPilot
3.1/5
(2)

BL.INK description

BL.INK is a link management platform for creating, tracking, and managing shortened URLs and QR codes. It's particularly useful for marketing attribution, providing detailed analytics on link engagement. BL.INK prioritizes security and compliance, making it suitable for industries like healthcare. Its flexible features and integrations make it a good fit for businesses of all sizes looking to improve their marketing efforts and customer engagement strategies.


Who is BL.INK best for

BL.INK is a link management platform ideal for marketing professionals at medium to large companies seeking to improve marketing attribution and customer engagement. Users love the intuitive interface, easy access to features, and robust analytics dashboards. However, some users dislike the back office UX and limited third-party integrations. BL.INK offers a 21-day free trial and various pricing plans.

  • Best fit for small, medium, and large businesses.

  • Ideal for marketing, healthcare, finance, manufacturing, hospitality, and software companies.


BL.INK features

Supported

BL.INK allows creating and managing QR codes for website URLs.

Supported

BL.INK supports dynamic QR codes with updatable destination URLs.

Supported

BL.INK supports UTM link creation via its URLBuilder tool.

Supported

Custom URLs are supported, enhancing branding and potentially security.

Supported

Click-through rates are tracked for all links, including those used in emails.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.23

Customer Service

Rather positive
+0.6

Ease of Use

Strongly positive
+0.85

Reliability and Performance

Rather positive
+0.61

Ease of Implementation

Strongly positive
+0.85

Scalability

Neutral
+0.2

BL.INK reviews

We've summarised 348 BL.INK reviews (BL.INK TrustPilot reviews and BL.INK G2 reviews) and summarised the main points below.

Pros of BL.INK
  • The simple to use interface makes BL.INK so intuitive.
  • All features are easily accessible and dashboards display relevant and up-to-date data.
  • Ability to track my old links and redirect people to the new link with ease.
  • Dashboard and analytics. When you login everything is in place.
  • I like the fact that it shows the analytics such as clicks, the type of device they come from, i.e. mobile/desktop, the country, etc..
Cons of BL.INK
  • The back office requires a UX refresh, there are a lot of small issues.
  • More pixels tracking. It would be so great if we can add more pixels to track our campaign.
  • Android app is not available. Temporary redirect doesn't work in Android phone always.
  • Limited integration with platforms other than Facebook.
  • Some basic and useful features I have to pay additionally.

BL.INK pricing

The commentary is based on 35 reviews from BL.INK G2 reviews.

BL.INK offers a free plan with limited features. Many reviewers find the paid plans valuable for the additional features, though some consider the pricing a bit high, especially for advanced analytics and higher usage limits. Several users mention a lifetime deal as a cost-effective option.

Users sentiment

Neutral
+0.23

See the BL.INK pricing page.

  • BL.INK has a free trial.

Expert+
$48/mo

Unlimited redirects, 10,000 active links, track 7,500 clicks per link, 1 user, 1 domain.

SMB
$99/mo

Unlimited redirects, 25,000 active links, track 15,000 clicks per link, 5 users, 1 domain, 250 dynamic links.

TEAM
$299/mo

Unlimited redirects, 100,000 active links, track 30,000 clicks per link, 10 users, 5 domains, 500 dynamic links.

BUSINESS
$599/mo

Unlimited redirects, 250,000+ active links, track 60,000 clicks per link, 25+ users, 10+ domains, 1,000 dynamic links.

ENTERPRISE
Custom

Unlimited redirects, custom active links, custom clicks tracked, custom users, custom domains, custom dynamic links.

Blaze
Custom

Create a million links in 60 seconds, infinitely scalable, API-only, configurable expiration.


BL.INK alternatives

  • Logo of Rebrandly
    bl-ink vs Rebrandly
    Shorten, brand, and track your links for better clicks.
    Read more
  • Logo of Bitly
    Bitly
    Shorten, track, and manage links with powerful analytics.
    Read more
  • Logo of Delivr
    Delivr
    Create trackable short links and QR codes for smarter campaigns.
    Read more
  • Logo of Dub
    Dub
    Short links, big insights. Track, brand, and optimize clicks.
    Read more
  • Logo of QRFY
    QRFY
    Create, track, and manage dynamic QR codes with ease.
    Read more
  • Logo of QR Code Generator Pro
    QR Code Generator Pro
    Create, design, manage, and track branded QR codes.
    Read more

BL.INK FAQ

  • What is BL.INK and what does BL.INK do?

    BL.INK is a link management platform specializing in branded short links, custom QR codes, and comprehensive link analytics. It helps businesses improve marketing attribution, track campaign performance, and enhance customer engagement. BL.INK offers robust features, flexible integrations, and prioritizes security and compliance.

  • How does BL.INK integrate with other tools?

    BL.INK integrates with various platforms through its API and webhooks, allowing for automated link creation and data synchronization. It supports integrations with popular marketing tools, analytics platforms, and social media channels, enhancing marketing workflows and data analysis. However, some users have noted limited integrations compared to other platforms.

  • What the main competitors of BL.INK?

    BL.INK's main competitors include Bitly, TLinky, and ElkQR, all offering link shortening and QR code solutions. While Semrush and Mailchimp offer broader marketing tools, Contlo focuses on AI-powered e-commerce marketing, making them alternatives depending on specific needs.

  • Is BL.INK legit?

    Yes, BL.INK is a legitimate link management platform. It's known for its ease of use, detailed analytics, and focus on security and compliance. BL.INK is safe and useful for businesses seeking to improve marketing attribution and customer engagement via shortened URLs and QR codes. However, some users mention the need for a back-office UX refresh.

  • How much does BL.INK cost?

    BL.INK pricing starts at $48/month for the Expert+ plan. The SMB plan is $99/month, while the TEAM plan is $299/month. Businesses can opt for the $599/month plan. Enterprise and Blaze plans offer custom pricing. A 21-day free trial is available.

  • Is BL.INK customer service good?

    BL.INK's customer service is generally viewed favorably. Users highlight quick responses, helpful solutions, and a proactive approach to customer needs. A few users mention minor account access issues, but these seem to be resolved efficiently by support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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