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Blueshift description
Blueshift is a marketing platform designed for mid-size to large businesses, particularly in retail, marketplaces, and finance. It helps you centralize customer data from all sources and uses artificial intelligence to analyze behavior, predict future actions, and suggest the best ways to engage each customer. You can create personalized messages across multiple channels such as email, text message, and your website. Blueshift promises to improve customer engagement and increase sales through more effective marketing campaigns.
Who is Blueshift best for
Blueshift is a powerful AI-driven marketing platform best suited for mid-size to large businesses in retail, marketplaces, and finance. Users praise its personalization and automation capabilities, along with robust segmentation tools. However, some find the setup complex and the pricing high. If your business needs advanced marketing automation and personalization, Blueshift is worth considering, especially if you can navigate the initial setup and budget for its premium cost.
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Best fit for mid-size to large businesses.
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Ideal for E-commerce, Retail, Finance, and Marketing.
Blueshift features
Supported Blueshift synchronizes customer data in near real-time, using Redshift Data API. |
Supported Blueshift uses AI to automate and personalize email campaigns, improving engagement. |
Supported Blueshift supports omnichannel messaging across email, SMS, push, in-app, and other channels. |
Supported Blueshift uses AI to optimize send times, channels, and personalize content. |
Supported Blueshift supports personalized messaging across email, SMS, mobile, and web push. |
Supported Blueshift unifies customer data, enabling personalized interactions and real-time engagement. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Blueshift reviews
We've summarised 277 Blueshift reviews (Blueshift G2 reviews) and summarised the main points below.
- Powerful AI-driven personalization and automation capabilities for targeted campaigns.
- Robust segmentation tools enable granular targeting based on various criteria.
- Seamless integration with various data sources and marketing channels.
- Flexible email template builder and recommendation engine.
- Responsive and helpful customer support, with a dedicated account management team.
- Complex setup and integration process, requiring significant resources and potentially additional training.
- High pricing can be prohibitive for smaller businesses.
- Limited customization options, especially for certain UI elements.
- Occasional bugs and slow loading times, particularly with complex segments or large datasets.
- Reporting functionality could be more robust and user-friendly, with better data visualization and customization options.
Blueshift pricing
The commentary is based on 14 reviews from Blueshift G2 reviews.
Blueshift offers flexible, modular pricing based on business needs and scale. They offer two main product categories: Cross-Channel Marketing and Customer Data Platform (CDP). Potential customers need to contact them for specific pricing details.
Users sentiment
See the Blueshift pricing page.
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Blueshift has a free plan.
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Blueshift has a free trial.
Up to 100k events tracked/mo, up to 10,000 profiles, unified customer profiles, build dynamic audiences, audience insights, cloud app destinations (10k/mo), website personalization (10k/mo), sync up to 5 paid media audiences.
Includes all Free Trial features plus: 2M events tracked/mo, up to 100,000 profiles, product and content recommendations + 100 pre-built recipes, enrich profiles with derived attributes, sync to premium paid media destinations, A/B testing and holdout testing.
Includes all Growth features plus: custom volumes, advanced customer AI to segment audiences by intent and affinity, compute triggered events with customer and catalog data, like price-drop, resolve omnichannel identity and customize merge rules, profile summary API for contact center personalization, set up enterprise controls (single-sign-on, audit trails, and custom roles).
Scale across all channels including email, SMS and mobile apps, build dynamic segments without SQL or other query languages, orchestrate multi-step journeys and triggers, engage at the right time and on the best channel, with predictive optimization, test, measure and optimize with A/B, holdout testing, automatic winner selection, and campaign reports, hyper-personalize with 1:1 product & content recommendations, resolve anonymous and known digital identities into unified profiles, enrich your profiles with derived attributes.
Everything in Growth, plus: leverage advanced Customer AI to segment customers by intent and affinity, compute triggered events with customer and catalog data, like price-drop, resolve omnichannel Identity and customize merge rules, group customer profiles into households or accounts, set up enterprise controls, including Single-Sign-On, Audit Trails and Custom Roles.
Blueshift alternatives
IterableCross-channel marketing platform. Personalized, automated campaigns. Data-driven.Read more
Blueshift FAQ
Blueshift is a marketing automation platform using AI to personalize customer interactions. It centralizes customer data, analyzes behavior, predicts future actions, and optimizes messaging across various channels like email, SMS, and push notifications. This helps businesses improve customer engagement and increase sales through targeted campaigns.
What is Blueshift and what does Blueshift do?
Blueshift is a marketing automation platform using AI to personalize customer interactions. It centralizes customer data, analyzes behavior, predicts future actions, and optimizes messaging across various channels like email, SMS, and push notifications. This helps businesses improve customer engagement and increase sales through targeted campaigns.
Blueshift integrates with various data sources and marketing channels, enabling seamless data flow and omnichannel campaign execution. It supports personalized messaging across email, SMS, mobile, and web push. However, some users find the setup and integration process complex.
How does Blueshift integrate with other tools?
Blueshift integrates with various data sources and marketing channels, enabling seamless data flow and omnichannel campaign execution. It supports personalized messaging across email, SMS, mobile, and web push. However, some users find the setup and integration process complex.
Blueshift competes with other marketing automation platforms like HubSpot Marketing Hub, SALESmanago, and ActiveCampaign. Similar solutions also include Mailchimp, Zendesk Support Suite (for customer service aspects), and eSputnik. These alternatives offer various features for personalized marketing campaigns and customer engagement.
What the main competitors of Blueshift?
Blueshift competes with other marketing automation platforms like HubSpot Marketing Hub, SALESmanago, and ActiveCampaign. Similar solutions also include Mailchimp, Zendesk Support Suite (for customer service aspects), and eSputnik. These alternatives offer various features for personalized marketing campaigns and customer engagement.
Yes, Blueshift is a legitimate marketing platform. It offers AI-driven personalization and robust segmentation, but its complex setup and high pricing may be drawbacks. Consider exploring alternatives like HubSpot or ActiveCampaign if these are concerns.
Is Blueshift legit?
Yes, Blueshift is a legitimate marketing platform. It offers AI-driven personalization and robust segmentation, but its complex setup and high pricing may be drawbacks. Consider exploring alternatives like HubSpot or ActiveCampaign if these are concerns.
Blueshift offers a Free Trial and a Growth plan for $750/month. Enterprise pricing is available upon request. Several add-ons like HIPAA Compliance and Multi-Brand instances are also offered to enhance the product's value.
How much does Blueshift cost?
Blueshift offers a Free Trial and a Growth plan for $750/month. Enterprise pricing is available upon request. Several add-ons like HIPAA Compliance and Multi-Brand instances are also offered to enhance the product's value.
Blueshift's customer service is generally viewed favorably. Users frequently praise the responsiveness and helpfulness of the support team, particularly their dedicated account managers and the availability of helpful training resources. While some find initial interactions with support require detailed explanations, most appreciate the team's commitment to resolving issues.
Is Blueshift customer service good?
Blueshift's customer service is generally viewed favorably. Users frequently praise the responsiveness and helpfulness of the support team, particularly their dedicated account managers and the availability of helpful training resources. While some find initial interactions with support require detailed explanations, most appreciate the team's commitment to resolving issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.