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Bombora Company Surge® description
Bombora Company Surge® analyzes what businesses are researching online to identify potential buyers. By tracking activity on thousands of business websites, it identifies companies showing interest in specific products or services. This "intent data" helps your sales team prioritize leads and personalize their approach, while marketing can target campaigns more effectively. Bombora integrates with popular platforms like Salesforce and HubSpot and is particularly valuable for mid-sized and larger companies seeking to improve sales and marketing efficiency.
Who is Bombora Company Surge® best for
Bombora Company Surge® helps mid-size and large B2B companies identify potential buyers by analyzing online research activity. Sales teams benefit from prioritized leads and personalized outreach, while marketing campaigns gain targeting efficiency. Users praise Bombora's integration with platforms like HubSpot, ease of use, and valuable insights for sales prospecting. However, some users note issues with company data accuracy and the Salesforce integration.
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Best for medium and large businesses.
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Suitable for various B2B industries.
Bombora Company Surge® features
Supported Bombora identifies buying intent by analyzing content consumption across B2B websites. |
Supported Bombora integrates with various sales and marketing tools, including Salesforce, Marketo, and HubSpot. |
Supported Bombora Surge identifies buying stages by analyzing content consumption and mapping it to sales funnels. |
Bombora Company Surge® reviews
We've summarised 155 Bombora Company Surge® reviews (Bombora Company Surge® G2 reviews) and summarised the main points below.
- Wide range of intent topics and categories available.
- Easy-to-use interface and reporting features.
- Seamless integration with HubSpot and LinkedIn Ads.
- Valuable insights for sales prospecting and ABM.
- Excellent customer support and onboarding experience.
- Company data accuracy needs improvement, with misclassified company sizes and industries.
- Limited contact-level intent data, making individual targeting difficult.
- Salesforce integration can be complex and non-intuitive.
- Lengthy topic/keyword addition process (6-8 weeks).
- Limited historical data storage and analysis capabilities
Bombora Company Surge® pricing
The commentary is based on 13 reviews from Bombora Company Surge® G2 reviews.
Bombora Company Surge® offers valuable intent data, but pricing is a concern for some, especially smaller companies. While an entry-level option exists, some users mention the cost of leveraging predictive data and platform integration. Others wish for unlimited topic tracking without price increases.
Users sentiment
Bombora Company Surge® alternatives
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6sense Revenue AI for SalesPredicts best leads, personalizes outreach, closes deals faster.Read more
Bombora Company Surge® FAQ
Bombora Company Surge® identifies potential buyers by analyzing online business research activity. It tracks activity across thousands of websites to reveal company interest in specific products or services, providing "intent data" to prioritize leads and personalize outreach, improving sales and marketing efficiency. It integrates with platforms like Salesforce and HubSpot.
What is Bombora Company Surge® and what does Bombora Company Surge® do?
Bombora Company Surge® identifies potential buyers by analyzing online business research activity. It tracks activity across thousands of websites to reveal company interest in specific products or services, providing "intent data" to prioritize leads and personalize outreach, improving sales and marketing efficiency. It integrates with platforms like Salesforce and HubSpot.
Bombora Company Surge® integrates with popular marketing and sales platforms like Salesforce, Marketo, and HubSpot. This allows for seamless data transfer and facilitates efficient lead prioritization and targeted campaign delivery. It streamlines workflows by integrating intent data directly into existing sales and marketing processes.
How does Bombora Company Surge® integrate with other tools?
Bombora Company Surge® integrates with popular marketing and sales platforms like Salesforce, Marketo, and HubSpot. This allows for seamless data transfer and facilitates efficient lead prioritization and targeted campaign delivery. It streamlines workflows by integrating intent data directly into existing sales and marketing processes.
Bombora Company Surge®'s top competitors include Dreamdata, Bombora Audience Solutions, Koala, and Influ2. These platforms offer similar intent data and sales/marketing insights for lead generation and campaign optimization. Salesforce Sales Cloud and HubSpot Marketing Hub are also relevant alternatives offering broader sales and marketing functionalities.
What the main competitors of Bombora Company Surge®?
Bombora Company Surge®'s top competitors include Dreamdata, Bombora Audience Solutions, Koala, and Influ2. These platforms offer similar intent data and sales/marketing insights for lead generation and campaign optimization. Salesforce Sales Cloud and HubSpot Marketing Hub are also relevant alternatives offering broader sales and marketing functionalities.
Bombora Company Surge® is a legitimate software solution. User reviews highlight valuable intent data insights and easy integration with platforms like HubSpot. However, some users mention concerns about data accuracy and the complexity of Salesforce integration. Consider these factors when evaluating if Bombora Surge® meets your specific needs.
Is Bombora Company Surge® legit?
Bombora Company Surge® is a legitimate software solution. User reviews highlight valuable intent data insights and easy integration with platforms like HubSpot. However, some users mention concerns about data accuracy and the complexity of Salesforce integration. Consider these factors when evaluating if Bombora Surge® meets your specific needs.
I couldn't find pricing information for Bombora Company Surge®. Contact Bombora directly to discuss pricing options and determine if the product is worth the investment for your business needs.
How much does Bombora Company Surge® cost?
I couldn't find pricing information for Bombora Company Surge®. Contact Bombora directly to discuss pricing options and determine if the product is worth the investment for your business needs.
Bombora Company Surge® generally receives positive feedback for its customer service. Reviewers praise helpful representatives, quick responses, and excellent support during onboarding and throughout the customer lifecycle. The customer success team is highlighted as being particularly supportive and responsive.
Is Bombora Company Surge® customer service good?
Bombora Company Surge® generally receives positive feedback for its customer service. Reviewers praise helpful representatives, quick responses, and excellent support during onboarding and throughout the customer lifecycle. The customer success team is highlighted as being particularly supportive and responsive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.