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Branch description
Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.
Who is Branch best for
Branch is a mobile measurement and deep linking platform that helps businesses understand their marketing campaigns. Users praise Branch's comprehensive insights and seamless integrations, while some note data discrepancies and an outdated interface. Best for businesses with mobile apps running marketing campaigns.
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Best for small, medium, and enterprise businesses.
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Ideal for E-commerce, Software, and Marketing companies.
Branch features
Supported Branch supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android. |
Supported Branch supports deferred deep linking, routing users to content after app installation. |
Supported Branch provides analytics on deep link performance, including clicks, installs, and conversions. |
Supported Branch actively prevents and detects fraudulent installs and clicks. |
Supported Branch supports in-app event tracking using the BranchEvent class for custom events. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Branch reviews
We've summarised 441 Branch reviews (Branch G2 reviews) and summarised the main points below.
- Branch provides comprehensive insights into user acquisition and app behavior.
- Seamless integration with various marketing platforms.
- Excellent customer support and a responsive team.
- Easy to create and use deep links and QR codes.
- Data discrepancies are common between Branch and internal data.
- The older links can be slow to load.
- The search feature for older links needs improvement; finding specific links can be difficult.
- The interface is a bit outdated and could use a UI refresh.
Branch pricing
The commentary is based on 47 reviews from Branch G2 reviews.
Branch offers robust mobile linking and attribution, with many reviewers highlighting its comprehensive analytics and deep linking capabilities. Some users mention higher pricing compared to alternatives, especially for smaller businesses, but many find the features and customer support justify the cost. Others note the complexity of integrations and billing structure.
Users sentiment
Branch alternatives
Branch FAQ
Branch is a mobile linking and attribution platform. It helps businesses attribute app installs and in-app events to marketing campaigns, understand user behavior, and optimize marketing spend. Branch provides deep linking, analytics, and fraud prevention tools.
What is Branch and what does Branch do?
Branch is a mobile linking and attribution platform. It helps businesses attribute app installs and in-app events to marketing campaigns, understand user behavior, and optimize marketing spend. Branch provides deep linking, analytics, and fraud prevention tools.
Branch integrates with various marketing and analytics platforms, including Adjust, AppsFlyer, Facebook, and Google Analytics. This allows for streamlined data flow and comprehensive insights into campaign performance across different channels. It also supports webhooks for custom integrations.
How does Branch integrate with other tools?
Branch integrates with various marketing and analytics platforms, including Adjust, AppsFlyer, Facebook, and Google Analytics. This allows for streamlined data flow and comprehensive insights into campaign performance across different channels. It also supports webhooks for custom integrations.
Top alternatives to Branch include AppsFlyer, Singular, and Swaarm. These platforms offer similar mobile attribution and marketing analytics capabilities, helping businesses optimize campaigns and understand user acquisition. If you're also interested in product analytics, consider PostHog or VWO Testing.
What the main competitors of Branch?
Top alternatives to Branch include AppsFlyer, Singular, and Swaarm. These platforms offer similar mobile attribution and marketing analytics capabilities, helping businesses optimize campaigns and understand user acquisition. If you're also interested in product analytics, consider PostHog or VWO Testing.
Yes, Branch is a legitimate mobile measurement and deep linking platform. It's known for providing comprehensive insights into app behavior and user acquisition. While some users report data discrepancies and a slightly outdated interface, many praise its customer support and seamless integrations.
Is Branch legit?
Yes, Branch is a legitimate mobile measurement and deep linking platform. It's known for providing comprehensive insights into app behavior and user acquisition. While some users report data discrepancies and a slightly outdated interface, many praise its customer support and seamless integrations.
Branch pricing is not publicly available. Contact Branch directly for product pricing and to determine if it's worth the cost for your needs.
How much does Branch cost?
Branch pricing is not publicly available. Contact Branch directly for product pricing and to determine if it's worth the cost for your needs.
Branch's customer service receives mixed reviews. While many users praise the helpful and responsive support team, others have experienced slow response times and unhelpful leading answers. Some also mention difficulty getting support on the free tier.
Is Branch customer service good?
Branch's customer service receives mixed reviews. While many users praise the helpful and responsive support team, others have experienced slow response times and unhelpful leading answers. Some also mention difficulty getting support on the free tier.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.