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brax.io

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Company health

Employee growth
14% decrease in the last year
Web traffic
2% increase in the last quarter

Ratings

G2
4.5/5
(39)
TrustPilot
2.1/5
(14)

brax.io description

Brax.io is a software platform designed for managing native advertising campaigns. It allows businesses to control and monitor campaigns across multiple platforms like Outbrain, Taboola, and Yahoo, all from one dashboard. Brax.io helps streamline workflows by offering tools for A/B testing, budget adjustments, performance tracking, and team management. Its focus is on improving efficiency and maximizing ROI for native advertising efforts.


What companies are using brax.io?

Sony is using brax.io
Sony
Snack Media is using brax.io
Snack Media
Zapier is used by Sony, Snack Media.

Who is brax.io best for

Brax.io is a native advertising management platform best for small businesses and agencies. Users praise its flexible customer service and helpful UI/UX audits. However, some have reported generic ad creatives and inconsistent account management. It offers streamlined campaign management across various platforms, automated optimization, and detailed reporting.

  • Best for small businesses seeking to optimize native ad campaigns.

  • Ideal for marketing and advertising agencies managing native advertising.


brax.io features

Supported

Brax supports reporting and analytics dashboards for tracking campaign performance.

Supported

Brax offers tools for setting, managing, and tracking ad campaign budgets.

Supported

Brax automatically optimizes campaigns based on rules and metrics, maximizing budget effectiveness.

Supported

Brax supports automated bidding based on various performance metrics, including conversions and clicks.

Supported

Brax supports campaign management, optimization, and tracking across multiple platforms.

Supported

Brax supports campaign scheduling, allowing automated adjustments like bid changes or pausing ads at specific times.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Strongly positive
+0.8

Reliability and Performance

Rather positive
+0.6

brax.io reviews

We've summarised 51 brax.io reviews (brax.io TrustPilot reviews and brax.io G2 reviews) and summarised the main points below.

Pros of brax.io
  • Flexible and empathetic customer service, especially during onboarding
  • Easy communication with account managers
  • Creative ad designs and effective contest management
  • Helpful website UI/UX audits and marketing campaign proposals
  • Efficient platform for managing multiple campaigns and creatives
Cons of brax.io
  • Generic, canned ads lacking company understanding
  • Mistakes in ad setup and management leading to financial losses
  • Unrealistic promises and undelivered campaign results
  • High staff turnover and inconsistent account management
  • Deceptive contract terms and difficulty canceling services

brax.io pricing

The commentary is based on 8 reviews from brax.io G2 reviews.

All Brax plans offer a 14-day free trial. Overage fees are billed based on the chosen plan.

Users sentiment

Neutral
+0

See the brax.io pricing page.

  • brax.io has a free trial.

Starter
$199 per ad spend/month

Manage $10,000 ad spend per month. Overage billed at 2%.

Business
$499 per ad spend/month

Manage $50,000 ad spend per month. Overage billed at 1.5%.

Enterprise Gold
$1499 per ad spend/month

Manage $250,000 ad spend per month. Overage billed at 1%. Includes Brax Data Services and Custom Revenue Integration, Executive Support.

Enterprise Platinum
$2499 per ad spend/month

Manage $1,000,000 ad spend per month. Overage billed at .25%. Includes Brax Data Services and Custom Revenue Integration, Executive Support, and a dedicated Slack Support Channel.


brax.io alternatives

  • Logo of Taboola
    Taboola
    Native ads distribute content, expanding reach and driving traffic.
    Read more
  • Logo of StackAdapt
    StackAdapt
    Programmatic advertising platform. Reach your audience across any device.
    Read more
  • Logo of Outbrain
    Outbrain
    Native advertising platform expands reach, drives engagement, finds new customers.
    Read more
  • Logo of Criteo Commerce Growth
    Criteo Commerce Growth
    AI-powered ads to find and keep customers, effortlessly.
    Read more
  • Logo of Broadstreet
    Broadstreet
    Easy ad management for local publishers, boosting direct sales.
    Read more
  • Logo of Quartile
    Quartile
    AI-powered ad automation for e-commerce marketplaces. Boosts sales.
    Read more

brax.io FAQ

  • What is brax.io and what does brax.io do?

    brax.io is a native advertising management platform that streamlines campaigns across various platforms like Taboola, Outbrain, and Yahoo. It offers tools for A/B testing, budget adjustments, performance tracking, and team management, aiming to boost efficiency and ROI. However, some users report issues with ad quality and account management.

  • How does brax.io integrate with other tools?

    Brax.io integrates with major native advertising platforms like Taboola, Outbrain, and Yahoo. Its platform consolidates campaign management, allowing users to control and monitor multiple campaigns across these platforms from a single dashboard. There is no information available about integrations with other tools.

  • What the main competitors of brax.io?

    Top alternatives to Brax.io for native advertising management include AdGenius.ai, which offers similar automation and optimization features. For broader marketing solutions, consider Semrush or Mailchimp. Cometly focuses on ad tracking and analytics.

  • Is brax.io legit?

    Brax.io's legitimacy is questionable. While some users praise the platform's ease of use and helpful customer service, many report deceptive practices, unrealistic promises, and financial losses due to mismanagement. Consider exploring alternatives due to these safety concerns.

  • How much does brax.io cost?

    Brax.io pricing starts at $199/month for the Starter plan (managing $10,000 ad spend). Business is $499/month ($50,000 ad spend), Enterprise Gold is $1,499/month ($250,000 ad spend), and Enterprise Platinum is $2,499/month ($1M ad spend). A 14-day free trial is available.

  • Is brax.io customer service good?

    Brax.io's customer service receives mixed reviews. While some praise the helpfulness, responsiveness, and professionalism of their account managers, others cite generic ad campaigns, mistakes in ad setup, and unmet promises regarding sales growth.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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