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BrightTALK by TechTarget description
BrightTALK by TechTarget is a platform for hosting webinars and virtual events. It features a built-in audience of over 32 million professionals and offers tools to generate leads and track engagement. You can use it to host your own webinars, sponsor existing events, or create entire virtual summits. BrightTALK integrates with popular marketing automation systems and offers production support for large events. It's used by B2B companies of all sizes to reach new customers and engage their target audience.
What companies are using BrightTALK by TechTarget?
Who is BrightTALK by TechTarget best for
BrightTALK by TechTarget is a webinar and virtual event platform ideal for B2B companies of all sizes. Users love the platform's insightful engagement analytics, easy-to-use interface, and integrations with marketing automation platforms. However, some have noted a steep learning curve for advanced features and high costs for lead generation. With a built-in audience of over 32 million professionals, it's a great option for those looking to expand their reach and engage their target audience.
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Best fit for small to medium-sized businesses.
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Suitable for B2B companies across various industries.
BrightTALK by TechTarget features
Supported BrightTALK supports live streaming with various production options, including up to 12 video feeds. |
Supported BrightTALK supports scheduling and managing webinar series, including automated reminders and content reuse. |
Supported Attendees can register online for events using BrightTALK's FastReg technology. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
BrightTALK by TechTarget reviews
We've summarised 90 BrightTALK by TechTarget reviews (BrightTALK by TechTarget G2 reviews) and summarised the main points below.
- Attentive and friendly client support with quick responses.
- Smooth broadcasting of pre-recorded webinars.
- Embed code boosts webinar visibility on other sites.
- Insightful engagement analytics.
- Useful poll feature and ability to add links/collaterals.
- Real-time tracking of metrics.
- Series functionality and interface for webinars.
- Easy-to-use interface and implementation.
- Integration with marketing automation platforms.
- High-quality video streaming for large audiences.
- One-click registration and access for logged-in users.
- Ability to create targeted campaigns for specific audience segments.
- Lack of two-way interaction during webinars; attendees are invisible.
- Backend event management is challenging and unintuitive.
- Extra registration step for BrightTALK platform causes drop-off.
- Limited webinar platform functionality for audience engagement.
- Low lead quality despite targeting specific titles.
- Overwhelming number of email reminders and ads.
- Screen sharing can be blurry with occasional complaints.
- Limited recording template flexibility for camera and slide resizing.
- Occasional glitches during live sessions.
- Steep learning curve for beginners on advanced features.
- High cost, especially for lead generation packages and additional features.
BrightTALK by TechTarget pricing
The commentary is based on 7 reviews from BrightTALK by TechTarget G2 reviews.
BrightTALK's pricing is a recurring concern. While some users find the platform expensive relative to lead quality, others mention the high cost of lead generation packages and overall program costs. Despite some users finding value, the pricing sentiment is predominantly negative.
Users sentiment
BrightTALK by TechTarget alternatives
BrightTALK by TechTarget FAQ
BrightTALK by TechTarget is a webinar and virtual event platform with a built-in audience of over 32 million professionals. It offers lead generation tools, engagement tracking, and integrations with marketing automation systems. BrightTALK supports live streaming, webinar series, and provides production support.
What is BrightTALK by TechTarget and what does BrightTALK by TechTarget do?
BrightTALK by TechTarget is a webinar and virtual event platform with a built-in audience of over 32 million professionals. It offers lead generation tools, engagement tracking, and integrations with marketing automation systems. BrightTALK supports live streaming, webinar series, and provides production support.
BrightTALK integrates with popular marketing automation platforms, enabling seamless lead capture and nurturing. This integration streamlines workflows and enhances the effectiveness of marketing campaigns.
How does BrightTALK by TechTarget integrate with other tools?
BrightTALK integrates with popular marketing automation platforms, enabling seamless lead capture and nurturing. This integration streamlines workflows and enhances the effectiveness of marketing campaigns.
BrightTALK by TechTarget competes with platforms like ON24, BigMarker, and InEvent. These alternatives offer similar features for webinars and virtual events, often with varying pricing and support options. Some focus on specific niches like enterprise or small business.
What the main competitors of BrightTALK by TechTarget?
BrightTALK by TechTarget competes with platforms like ON24, BigMarker, and InEvent. These alternatives offer similar features for webinars and virtual events, often with varying pricing and support options. Some focus on specific niches like enterprise or small business.
Yes, BrightTALK by TechTarget is a legitimate platform. It's used by B2B companies for webinars and virtual events, offering a large built-in audience and lead generation tools. However, some users find the platform expensive and the backend challenging.
Is BrightTALK by TechTarget legit?
Yes, BrightTALK by TechTarget is a legitimate platform. It's used by B2B companies for webinars and virtual events, offering a large built-in audience and lead generation tools. However, some users find the platform expensive and the backend challenging.
BrightTALK by TechTarget does not publicly disclose pricing information. Contact their sales team to obtain a quote based on your specific needs and determine if BrightTALK is worth the cost for your business.
How much does BrightTALK by TechTarget cost?
BrightTALK by TechTarget does not publicly disclose pricing information. Contact their sales team to obtain a quote based on your specific needs and determine if BrightTALK is worth the cost for your business.
Customer reviews on BrightTALK by TechTarget's customer service are generally positive, highlighting the team's responsiveness, helpfulness, and attentiveness. However, some users mention a steep learning curve for advanced features.
Is BrightTALK by TechTarget customer service good?
Customer reviews on BrightTALK by TechTarget's customer service are generally positive, highlighting the team's responsiveness, helpfulness, and attentiveness. However, some users mention a steep learning curve for advanced features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.