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Business Wire

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Last updated on

Company health

Employee growth
5% increase in the last year
Web traffic
23% increase in the last quarter

Ratings

G2
4.1/5
(195)
TrustPilot
3.2/5
(1)
Glassdoor
2.5/5
(220)

Business Wire description

Business Wire is a service that distributes press releases to a large network of media outlets, journalists, and investors. They help businesses of all sizes get their news seen by a wider audience. Business Wire offers tools for targeting your press release to specific industries and geographic locations, increasing the chances of getting media coverage. They also provide analytics so you can track how many people are seeing and engaging with your news.


Who is Business Wire best for

Business Wire helps businesses of all sizes amplify their news through targeted press release distribution. Users praise the wide reach and detailed analytics but note the high cost and dated interface as drawbacks. Consider Business Wire if you prioritize broad media coverage and comprehensive reporting, but be prepared for a premium price point.

  • Ideal for small, medium, and large businesses seeking wider news distribution.

  • Best fit for Marketing & Advertising, suitable for various industries like Healthcare, Finance, and E-commerce.


Business Wire features

Supported

Business Wire distributes press releases to a large network of media outlets, journalists, and investors.

Supported

Business Wire offers tools for targeting press releases to specific industries and geographic locations.

Supported

Business Wire provides analytics to track audience engagement with distributed news.

Supported

Business Wire offers one-on-one guidance and support to help effectively communicate your message.


Business Wire reviews

We've summarised 189 Business Wire reviews (Business Wire TrustPilot reviews and Business Wire G2 reviews) and summarised the main points below.

Pros of Business Wire
  • Wide distribution reach and media coverage.
  • Excellent and responsive customer support.
  • Easy-to-use platform for uploading and distributing releases.
  • Detailed reporting and analytics, including social media metrics.
  • Real-time news monitoring capabilities.
Cons of Business Wire
  • High cost, especially for add-ons like multimedia.
  • Dated website interface and clunky navigation.
  • Unclear pricing structure and distribution options.
  • Limited word count for basic pricing.
  • Generic press release templates, limited customization.

Business Wire pricing

The commentary is based on 23 reviews from Business Wire G2 reviews.

Business Wire is known for its robust features and excellent customer support. However, many reviewers find its pricing structure expensive, especially for add-ons like images and logos, and some question the value proposition given the limited lifespan of posted links. Despite the cost, Business Wire remains a popular choice for press release distribution.

Users sentiment

Strongly negative
-1

Business Wire alternatives

  • Logo of GlobeNewswire
    GlobeNewswire
    Distribute press releases globally, track results, and reach wider audiences.
    Read more
  • Logo of PRWeb
    PRWeb
    Distribute press releases online, boosting visibility and reach.
    Read more
  • Logo of Newswire
    Newswire
    Distribute press releases, reach media, boost brand visibility.
    Read more
  • Logo of eReleases
    eReleases
    Affordable press release distribution with guaranteed media placements.
    Read more
  • Logo of MediaFuse
    MediaFuse
    Targeted press release distribution for better media outreach.
    Read more
  • Logo of Evertise AI PR
    Evertise AI PR
    AI-powered PR outreach securing media coverage for your business.
    Read more

Business Wire FAQ

  • What is Business Wire and what does Business Wire do?

    Business Wire distributes press releases to a vast network of media outlets, journalists, and investors, helping businesses gain wider exposure. They offer targeted distribution based on industry and location, plus analytics to track engagement. While praised for reach and support, some users find it expensive with a dated interface.

  • How does Business Wire integrate with other tools?

    Business Wire doesn't directly integrate with other tools within its platform. However, its services complement other PR and marketing tools, allowing data sharing and enhancing overall campaign management.

  • What the main competitors of Business Wire?

    Business Wire's main competitors include Cision PR Newswire, PRWeb (both offering similar press release distribution services), and Meltwater (providing media intelligence and monitoring tools). Other alternatives, depending on specific needs, might include Brand24 (social listening) or Respona (blogger outreach).

  • Is Business Wire legit?

    Yes, Business Wire is a legitimate press release distribution service used by many businesses. They are known for their wide distribution network and offer tools for targeted outreach. However, some users find the cost high and the interface dated.

  • How much does Business Wire cost?

    Business Wire doesn't publicly disclose its pricing. For detailed product pricing information, it's best to contact Business Wire directly. This will allow you to discuss your specific needs and determine if Business Wire is worth it for you.

  • Is Business Wire customer service good?

    Business Wire's customer service is consistently praised in reviews as "excellent," "responsive," "helpful," and "attentive." Users highlight the readily available support staff who provide quick solutions and personalized assistance. Some reviewers mention the account management team as being quick to help with requests or problems.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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