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Fospha

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Company health

Employee growth
61% increase in the last year
Web traffic
19% increase in the last quarter
Financing
November 2017 - $7M

Ratings

G2
4.6/5
(51)
Glassdoor
4.3/5
(41)

Fospha description

Fospha is a marketing attribution platform designed specifically for e-commerce businesses. It helps you understand which of your marketing efforts are truly driving sales by tracking clicks and impressions across all your online channels. Unlike traditional tools that often misattribute revenue, Fospha promises a more accurate view of your marketing performance, enabling you to optimize spending and improve your return on investment. The platform is praised for its quick setup and easy-to-understand reports, providing valuable insights without requiring technical expertise.


Who is Fospha best for

Fospha is a marketing attribution platform tailored for e-commerce businesses seeking to optimize marketing spend and boost ROI. Users find it easy to learn and use, and they say that it provides valuable reporting insights. We find that Fospha is particularly effective at identifying successful influencers and offering clear insights into actual performance, facilitating better decision-making.

  • Best for companies of any size seeking to enhance marketing ROI through multi-channel attribution.

  • Great for e-commerce businesses aiming to boost sales by precisely tracking and optimizing marketing spend.


Fospha features

Supported

ML attribution & Daily MMM: Fospha's measurement algorithm combines ML-based attribution with daily MMM, enhanced with 10 years of measurement logic. This offers the detailed insights of attribution combined with the predictive capabilities of MMM.

Supported

Full-funnel measurement: Fospha provides a holistic perspective of marketing performance by considering all online and offline touchpoints throughout the customer journey. This allows for a comprehensive evaluation of marketing effectiveness.

Supported

Granular attribution insights: Fospha helps to understand the impact of each marketing touchpoint on conversions, allowing businesses to optimize their campaigns and allocate budget effectively.

Supported

Privacy compliance: Fospha addresses the challenges of data privacy by complying with regulations like iOS14 and GDPR, ensuring responsible data handling.

Supported

Predictive forecasting: By combining attribution and MMM, Fospha enhances forecasting capabilities, enabling businesses to predict future performance and make informed decisions.

Supported

Full-funnel view of marketing: Fospha offers a comprehensive view of marketing performance across the entire customer journey, enabling a more effective evaluation of marketing efforts.

Supported

Data integration (online & offline): Fospha integrates data from various sources, encompassing both online and offline channels, to present a unified view of marketing performance.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Rather positive
+0.64

Reliability and Performance

Strongly positive
+1

Ease of Implementation

Rather positive
+0.33

Fospha reviews

We've summarised 51 Fospha reviews (Fospha G2 reviews) and summarised the main points below.

Pros of Fospha
  • Easy to learn and use, providing valuable reporting insights.
  • Effective in identifying successful influencers beyond UTM links.
  • Useful model comparison and new customer rate tools.
  • Excellent customer service and readily available support.
  • Clear insights into actual performance for better decision-making.
Cons of Fospha
  • Difficulty isolating granular data within wider ad sets.
  • Limited dashboard customization options.
  • Lack of daily/weekly data segmentation, requiring manual filtering.
  • Ad-level visits data not available.
  • Limited custom reporting features.

Fospha pricing

The commentary is based on 14 reviews from Fospha G2 reviews.

We find Fospha's pricing to be flexible and competitive, offering good value for its robust attribution modeling. Even smaller businesses find the pricing accessible and beneficial. Some users mention additional costs for certain features, but overall the pricing is considered reasonable.

Users sentiment

Strongly positive
+1

See the Fospha pricing page.


Fospha alternatives

  • Logo of ThoughtMetric
    ThoughtMetric
    Connects marketing efforts to sales, revealing true ROI.
    Read more
  • Logo of Tracify
    Tracify
    Clear marketing insights, even with ad blockers. See what's working.
    Read more
  • Logo of ChannelMix
    ChannelMix
    Unifies marketing data, predicts ROI, and boosts performance.
    Read more
  • Logo of Rockerbox
    Rockerbox
    Connects marketing efforts to revenue for smarter decisions.
    Read more
  • Logo of CaliberMind
    CaliberMind
    B2B marketing analytics: See which activities drive revenue.
    Read more
  • Logo of Singular
    Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more

Fospha FAQ

  • What is Fospha and what does Fospha do?

    Fospha is an e-commerce marketing attribution platform. We find it helps businesses understand which marketing activities drive sales by tracking online activities. It offers easy setup, clear reports, and predictive forecasting for better marketing ROI.

  • How does Fospha integrate with other tools?

    Fospha integrates data from various sources, both online and offline, to present a unified view of marketing performance. It's designed to handle data privacy regulations like iOS 14 and GDPR. More specific integration details require contacting Fospha directly.

  • What the main competitors of Fospha?

    We find Fospha's main competitors include Rockerbox, Singular, and ChannelMix. These platforms offer similar marketing attribution and analytics solutions for businesses seeking to optimize their marketing spend and demonstrate ROI. ThoughtMetric and Tracify also provide comparable features for measuring marketing effectiveness.

  • Is Fospha legit?

    We find Fospha to be a legitimate platform. It receives positive ratings (4.6/5 on G2) and demonstrates significant growth. However, we advise potential users to be aware of limitations regarding granular data analysis and reporting customization.

  • How much does Fospha cost?

    Fospha's pricing is tiered based on your monthly marketing spend, starting at $2,500/month for a $50,000 spend. For precise pricing details, you'll need to contact them directly.

  • Is Fospha customer service good?

    We find that Fospha's customer service is generally considered excellent. Users frequently praise the responsiveness, knowledge, and helpfulness of the support team, highlighting their willingness to go above and beyond. They are also open to feedback and provide custom reports and analyses.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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