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Funnel description
Funnel is a marketing intelligence platform that gathers all your marketing data in one place, helping you understand your marketing performance. It connects to various marketing platforms and sources, automatically collects data, and lets you visualize it in customizable reports and dashboards. This helps businesses measure the effectiveness of their marketing campaigns, optimize their spending, and understand their return on investment. Funnel is suitable for mid-size and larger companies who need a comprehensive view of their marketing data.
Who is Funnel best for
Funnel centralizes marketing data for mid-size to large businesses, providing a comprehensive view of marketing performance. Users praise its ease of use and numerous platform connectors, while some find the cost structure complex. Funnel is best for those seeking a robust, all-in-one marketing intelligence solution.
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Best for medium to large businesses seeking a comprehensive marketing data platform.
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Ideal for e-commerce, marketing agencies, and various other data-driven sectors.
Funnel features
Supported Funnel fully supports automated reporting, including data collection, report generation, and scheduled delivery. |
Supported Funnel supports data visualization via its new "Funnel Dashboards" feature and integrations with tools like Looker Studio, PowerBI, and Tableau. |
Supported Funnel provides actionable insights with sophisticated reporting and data management capabilities. |
Supported Funnel supports marketing performance reporting with customizable dashboards and automated reports. |
Supported Funnel integrates with external data sources via various connectors, including custom options. |
Supported Funnel integrates with many marketing and CRM platforms, automating data transfer and ensuring data consistency. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Funnel reviews
We've summarised 157 Funnel reviews (Funnel TrustPilot reviews and Funnel G2 reviews) and summarised the main points below.
- Really really great support team!
- Easy to use and onboard and maintain for those looking for low code/no code solutions
- Numerous connectors available for various platforms
- Flexible File Import tool for platforms not available natively
- Easy to export to tools such as PowerBI, Tableau, and Looker Studio
- The Klaviyo integration is too complex.
- Organization and pruning of data sources could be better. Requires a very disciplined self-imposed best practices to keep things organized and remove what connections are not being used.
- Depending on size of agency of company, it is very easy to use up all of your flexpoints.
- The challenge is that sometimes you need several breakdowns/connections for one data source, which results in higher costs for each connection.
- when creating dimensions, and you need to build within it for Google, Meta, etc, there is no way to copy things across so you end up spending so much unnecessary time doing it.
Funnel pricing
The commentary is based on 21 reviews from Funnel G2 reviews.
Funnel's pricing is generally considered fair and reasonable, especially given the time savings and extensive features it offers. However, some users find the flexpoint system and incremental price increases challenging to manage and justify, particularly for smaller businesses or those with numerous data sources. Despite this, many feel the cost is worthwhile due to the automation and insights Funnel provides.
Users sentiment
See the Funnel pricing page.
Funnel alternatives
Funnel FAQ
Funnel is a marketing intelligence platform that consolidates marketing data into a single platform. It automates data collection from various sources, enabling businesses to visualize performance, optimize spending, and understand ROI through customizable reports and dashboards. Funnel is ideal for mid-sized to large businesses.
What is Funnel and what does Funnel do?
Funnel is a marketing intelligence platform that consolidates marketing data into a single platform. It automates data collection from various sources, enabling businesses to visualize performance, optimize spending, and understand ROI through customizable reports and dashboards. Funnel is ideal for mid-sized to large businesses.
Funnel integrates with a wide range of marketing and CRM platforms, offering seamless data transfer. It also connects with data visualization tools like Looker Studio, PowerBI, and Tableau, enhancing reporting and analysis capabilities. Customizable connectors are also available.
How does Funnel integrate with other tools?
Funnel integrates with a wide range of marketing and CRM platforms, offering seamless data transfer. It also connects with data visualization tools like Looker Studio, PowerBI, and Tableau, enhancing reporting and analysis capabilities. Customizable connectors are also available.
Funnel's main competitors include Supermetrics, Improvado, and TapClicks. These alternatives offer similar marketing data aggregation and reporting features. Looker and Activepieces also compete in the broader business intelligence and automation space.
What the main competitors of Funnel?
Funnel's main competitors include Supermetrics, Improvado, and TapClicks. These alternatives offer similar marketing data aggregation and reporting features. Looker and Activepieces also compete in the broader business intelligence and automation space.
Yes, Funnel is a legitimate marketing intelligence platform. It's known for its robust data integration and reporting capabilities, though some users find pricing complex. Funnel is safe and offers excellent customer support.
Is Funnel legit?
Yes, Funnel is a legitimate marketing intelligence platform. It's known for its robust data integration and reporting capabilities, though some users find pricing complex. Funnel is safe and offers excellent customer support.
Funnel's pricing information is not publicly available. Contact Funnel directly to obtain product pricing details and determine if the product is worth it for your needs.
How much does Funnel cost?
Funnel's pricing information is not publicly available. Contact Funnel directly to obtain product pricing details and determine if the product is worth it for your needs.
Funnel's customer support receives positive feedback. Users highlight the support team's responsiveness, helpfulness, and professionalism in resolving issues quickly. They are lauded as "the best support team ever" and praised for their friendly and efficient service.
Is Funnel customer service good?
Funnel's customer support receives positive feedback. Users highlight the support team's responsiveness, helpfulness, and professionalism in resolving issues quickly. They are lauded as "the best support team ever" and praised for their friendly and efficient service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.