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Ghost

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Company health

Employee growth
53% increase in the last year
Web traffic
9% decrease in the last quarter
Financing
February 2013 - $300K

Ratings

G2
4.1/5
(38)
Capterra
4.8/5
(50)
Glassdoor
4.4/5
(6)

Ghost description

Ghost is an open-source platform designed for online publishing. It's essentially a user-friendly content management system (CMS) that allows you to build websites and manage your online content without needing advanced technical skills. While it's particularly popular with individual bloggers and creators, Ghost can also be used by businesses to establish an online presence or create content-focused websites.


Who is Ghost best for

Ghost is a user-friendly CMS perfect for bloggers, creators, and businesses seeking a simple yet powerful platform to manage their online content. Its clean editor and fast performance are loved by users, especially writers. However, some find its customization options limited. If you prioritize ease of use and speed, Ghost might be a great fit.

  • Best for small to medium-sized businesses.

  • Ideal for media, marketing, and software companies.


Ghost features

Supported

Ghost allows creating and publishing blog posts.

Supported

Ghost supports Markdown and GitHub Flavored Markdown.

Supported

Ghost supports embedding multimedia content like videos and audio via URL or HTML.

Supported

Ghost supports content outlining using standard HTML elements like headings and subheadings within its editor.


Ghost reviews

We've summarised 88 Ghost reviews (Ghost Capterra reviews and Ghost G2 reviews) and summarised the main points below.

Pros of Ghost
  • Clean, intuitive, and distraction-free editor praised by many users.
  • Fast and lightweight, leading to excellent performance and page load speeds.
  • Strong focus on blogging and content creation, making it ideal for writers.
  • Easy to use for basic website creation with a user-friendly interface.
Cons of Ghost
  • Limited native features and reliance on workarounds for customization.
  • Limited theme and plugin options compared to competitors like WordPress.
  • Occasional issues with upgrades and migrations reported by some users.
  • Pricing for the hosted version ("Ghost Pro") considered expensive by some users.

Ghost alternatives

  • Logo of Webflow
    ghost vs Webflow
    Build and launch responsive websites visually, without coding.
    Read more
  • Logo of BlogHunch
    BlogHunch
    Build, launch, and monetize your blog, courses, and newsletters.
    Read more
  • Logo of Joomla
    Joomla
    Flexible, open-source website builder with a helpful community.
    Read more
  • Logo of Umbraco
    Umbraco
    Friendly CMS for powerful websites, easily customized and managed.
    Read more
  • Logo of Storyblok
    Storyblok
    Headless CMS for flexible, omnichannel content management.
    Read more
  • Logo of prismic.io
    prismic.io
    Headless CMS empowering developers and marketers for faster websites.
    Read more

Ghost FAQ

  • What is Ghost and what does Ghost do?

    Ghost is an open-source content management system (CMS) enabling users to create and manage online publications. It offers a user-friendly interface for building websites and publishing content, especially blogs, appealing to individuals and businesses seeking a streamlined online presence. Its strengths include a clean editor, fast performance, and focus on content creation.

  • How does Ghost integrate with other tools?

    Ghost integrates with various tools through its API and Zapier. This allows connections with email marketing platforms, social media scheduling tools, and other applications to enhance content distribution and website management. Popular integrations include Mailchimp, Slack, and Google Analytics.

  • What the main competitors of Ghost?

    Main Ghost competitors include Webflow, Joomla, and WordPress. Webflow offers similar website-building capabilities with a visual interface. Joomla is another open-source CMS known for flexibility. WordPress, while more complex, provides extensive customization options.

  • Is Ghost legit?

    Yes, Ghost is a legitimate and safe open-source platform for online publishing. It's known for its clean editor and fast performance, making it a solid choice for bloggers and content creators. However, some users find its customization options and pricing to be limiting.

  • How much does Ghost cost?

    Ghost offers several self-hosted plans: Starter for $9/month, Creator for $19/month, and Business for $49/month. There are also hosted plans available, with pricing starting at $11/month. Is Ghost worth it at these price points? It depends on your needs.

  • Is Ghost customer service good?

    Ghost's customer service receives positive feedback. Users describe the support team as "world-class," "helpful," and "friendly," praising their quick response times. While some users experienced technical challenges, the readily available support helped resolve these issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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