Gimbal by Infillion

Opt-in Engagement Advertising: Opt-in engagement advertising, also referred to as TRUE X, provides non-intrusive advertising experiences by offering consumers the choice to engage with an ad in exchange for a value proposition like free content or an ad-free experience. The ad format, which typically involves interactive elements like quizzes, videos, or surveys, aims to deliver higher engagement rates compared to traditional, interruptive advertising methods. Its primary goal is to capture consumers' attention and make them active participants in the ad experience, leading to more memorable and impactful brand interactions. By providing value to the consumer and requiring explicit engagement, this approach intends to cultivate a more positive view of advertising and improve brand recall, all while respecting consumer choice and attention span.

Performance-Driven Campaigns: Performance-driven campaigns focus on optimizing marketing efforts to achieve specific, measurable results. By utilizing data-driven insights, campaign strategies are continuously refined based on real-time performance indicators. Key features include precise targeting capabilities to reach the desired audience segments, advanced analytics tools to measure campaign effectiveness, and flexible budget allocation to maximize returns on investment. This data-centric approach ensures that campaigns are aligned with business objectives and contribute to overall marketing ROI.

Immersive Stadium Experiences: Immersive stadium experiences leverage digital technologies to enhance the in-person experience for fans attending live events. These immersive technologies can include augmented reality overlays on stadium screens, interactive fan engagement activities during breaks or pre-game shows, real-time data visualizations to provide in-depth game statistics and analysis, or personalized content delivery based on fan preferences. This aims to create a more engaging and memorable experience, bridging the gap between the physical and digital world and fostering stronger connections between fans, teams, and sponsors.

Omnichannel DSP: Omnichannel DSP (Demand-Side Platform) empowers advertisers to efficiently manage and optimize their digital ad campaigns across multiple channels and devices. This centralized platform streamlines ad buying and delivery by providing access to various ad exchanges, data sources, and targeting options. It enables granular control over campaign parameters, automated bidding strategies, real-time performance monitoring, and cross-channel attribution to ensure maximum reach and impact.

Interactive Video, At Scale: Interactive video experiences at scale involve creating engaging video content that incorporates interactive elements, such as clickable hotspots, quizzes, polls, or shoppable links, and distributing it across a wide range of platforms and devices. This approach aims to elevate the standard of video advertising by providing more immersive and personalized experiences for viewers, maximizing audience engagement and driving measurable results. By utilizing turnkey best-in-class creative tools, brands can streamline the production and delivery of interactive video content across premium inventory, ensuring seamless and impactful brand interactions.

Omnichannel DSP: Omnichannel DSP (Demand-Side Platform) offers a modern approach to media buying, providing a centralized platform for advertisers to manage campaigns across various channels and devices. Its key features include customization options to tailor campaigns to specific business needs, transparent reporting to track performance and ad spend, and unbeatable programmatic performance to maximize ROI. This platform streamlines the ad buying process, providing access to a wide range of inventory and data-driven insights to optimize campaigns for better results.

Attention-Based, Outcome-Guaranteed Media: Attention-based, outcome-guaranteed media, frequently called ABM (Account Based Marketing), goes beyond basic targeting to prioritize engaging the most valuable prospects with tailored advertising strategies. It ensures that ad spend is focused on reaching key accounts, maximizing the potential for conversion and business growth. The approach emphasizes a precise and strategic allocation of resources, optimizing the chances of generating meaningful outcomes from marketing efforts.