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Google Analytics

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Ratings

G2
4.5/5
(2516)
Glassdoor
3.5/5
(2)

Google Analytics description

Google Analytics is a free tool that gives you insights into your website and app users. Understand what content is popular, track your marketing campaigns, and see how people behave on your site. Use this data to improve your website, create better content, and make smarter marketing decisions.

Who is using Google Analytics?

Brendan Hufford
SaaS Marketing - Growth through Content, Community & SEO
Jake Ward
SEO expert; 150K LinkedIn followers
Stan Rymkiewicz
Head of Growth at Default
Parikh Financial
Streamline Your Finances, Elevate Your Business.
Rob Timmerman
Founder of a 20-year-old full-service digital agency
Show all 6 stacks Are you using Google Analytics? Submit your stack and earn money

Who is Google Analytics best for

Google Analytics is a powerful tool that can be used by businesses of all sizes to track website traffic and understand user behavior. Many users praise Google Analytics for its comprehensive data and reports, as well as its integration with other Google products. However, some users find the platform confusing to use, particularly the newer GA4 version. Overall, Google Analytics is a valuable tool for any business looking to improve its website and make smarter marketing decisions.

  • Google Analytics is a good fit for businesses of all sizes.

  • Google Analytics is a good fit for a wide range of industries, particularly retail, ecommerce, and software.

Google Analytics features

Supported

Google Analytics offers extensive event tracking capabilities. It allows tracking actions like button clicks, form submissions, file downloads, and more. You can categorize and customize these events using Google Tag Manager or gtag.js. This detailed tracking provides insights into user behavior and interaction.

Supported

Google Analytics offers robust user behavior tracking, including clicks, form submissions, and events. While it doesn\'t inherently track mouse movements, additional configurations or tools can address this.

Supported

Google Analytics 4 fully supports conversion tracking using events, allowing you to track actions like purchases and newsletter sign-ups.

Supported

Google Analytics 4 provides a comprehensive funnel analysis tool that allows tracking user progress through steps and identifying drop-off points, as confirmed by the provided sources.

Supported

Google Analytics provides a Cohort Analysis report for analyzing user segments.

Supported

Google Analytics allows creation of custom dashboards.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+0.77

Customer Service

Neutral
-0.04

Ease of Use

Rather positive
+0.42

Reliability and Performance

Neutral
+0.27

Ease of Implementation

Neutral
+0.24

Scalability

Neutral
+0.08

Google Analytics reviews

We've summarised 2508 Google Analytics reviews (Google Analytics G2 reviews) and summarised the main points below.

Pros of Google Analytics
  • Detailed and comprehensive website traffic data and reports.
  • Seamless integration with other Google products like Google Ads and Search Console.
  • User-friendly interface for basic analytics.
  • Wide range of metrics and customization options for creating reports.
Cons of Google Analytics
  • GA4 is very confusing to use and less intuitive compared to the previous version.
  • Real-time data is often delayed or inaccurate.
  • The transition from Universal Analytics to GA4 is difficult, with data discrepancies and loss of historical information.
  • Customer support is limited and unhelpful, often with slow response times.

Google Analytics pricing

The commentary is based on 262 reviews from Google Analytics G2 reviews.

Google Analytics is a popular web analytics platform, renowned for its comprehensive features offered in its free version. Many users highlight its value, considering it a must-have for businesses of all sizes. While some mention limitations in the free version, the consensus is that Google Analytics delivers exceptional value at no cost.

Users sentiment

Strongly positive
+0.77

Google Analytics alternatives

Google Analytics FAQ

  • What is Google Analytics and what does Google Analytics do?

    Google Analytics is a free web analytics platform that provides insights into website and app traffic and user behavior. Businesses use it to understand user engagement, track marketing campaign effectiveness, and improve website performance based on data-driven decisions.

  • How does Google Analytics integrate with other tools?

    Google Analytics integrates seamlessly with other Google products like Google Ads and Google Search Console. This allows for a comprehensive view of marketing campaigns and website data.

  • What the main competitors of Google Analytics?

    The main competitors of Google Analytics include Adobe Analytics, Matomo, Plausible, and Simple Analytics. These alternatives offer a range of features for website and app analytics, catering to different needs and budgets.

  • Is Google Analytics legit?

    Yes, Google Analytics is a legitimate and widely used web analytics platform from Google. It's a safe and reliable tool for businesses of all sizes to track website traffic and user behavior.

  • How much does Google Analytics cost?

    There is no pricing information available for Google Analytics.

  • Is Google Analytics customer service good?

    Customer reviews on Google Analytics's customer service are mixed. Some users describe helpful and responsive support, while others express frustration with limited support and slow response times.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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