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Google Trends

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Last updated on

Ratings

G2
4.6/5
(231)
Capterra
4.7/5
(27)
Glassdoor
3.5/5
(2)

Google Trends description

Google Trends is a free tool that lets you see how often people search for a specific topic on Google. You can compare different keywords, see how search trends change over time, and even check the popularity of searches in specific locations. It's great for understanding what people are interested in and how it changes over time.


Who is Google Trends best for

Google Trends is a free tool offering insights into online search interest. Ideal for marketers, content creators, and SEO professionals, it allows users to compare keywords, analyze trends over time, and filter by region. Users appreciate the easy-to-use interface and real-time data, while some find the lack of specific search volumes limiting. Google Trends empowers users to understand audience interests and refine content strategies.

  • Ideal for small, medium, and large businesses seeking to understand online search trends.

  • Highly relevant for various sectors, including Marketing, E-commerce, and Healthcare.


Google Trends features

Supported

Shows search interest for specific topics over time.

Supported

Allows comparison of different keywords to understand relative popularity.

Supported

Provides visualization of how search interest changes over specific time periods.

Supported

Allows filtering of search interest by specific geographic locations.

Supported

Displays current trending searches.

Supported

Provides expert analyses and insights on trending searches.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.68

Ease of Use

Strongly positive
+0.93

Reliability and Performance

Neutral
-0.12

Ease of Implementation

Rather positive
+0.33

Scalability

Strongly negative
-1

Google Trends reviews

We've summarised 257 Google Trends reviews (Google Trends Capterra reviews and Google Trends G2 reviews) and summarised the main points below.

Pros of Google Trends
  • Easy-to-use interface and intuitive navigation.
  • Free access to valuable search trend data.
  • Real-time data updates and trending topics.
  • Granular filtering options (time, region, category, etc.).
  • Ability to compare multiple search terms.
Cons of Google Trends
  • Limited data for niche or low-volume search terms.
  • Lacks specific search volume numbers, uses a relative scale (0-100).
  • Limited historical data, primarily focuses on recent trends.
  • Accuracy issues for certain regions and languages.

Google Trends pricing

The commentary is based on 44 reviews from Google Trends Capterra reviews and Google Trends G2 reviews.

Google Trends is a free tool provided by Google. It allows users to see how often specific topics are searched on Google over time, compare different keywords, and check search popularity in specific locations.

Users sentiment

Rather positive
+0.6

See the Google Trends pricing page.

  • Google Trends has a free plan.


Google Trends alternatives

  • Logo of Exploding Topics
    Exploding Topics
    Finds fast-growing topics before they're trendy.
    Read more
  • Logo of Keyword Tool
    Keyword Tool
    Uncover hidden keywords to boost your search rankings.
    Read more
  • Logo of Google Search Console
    Google Search Console
    Monitor, maintain, and improve your site's Google Search visibility.
    Read more
  • Logo of SerpApi
    SerpApi
    Get search engine data easily, reliably, without coding.
    Read more
  • Logo of Keyword Planner
    Keyword Planner
    Find best keywords for SEO and ads. Free.
    Read more
  • Logo of Seed Keywords
    Seed Keywords
    Find keywords real people use. Crowdsourced SEO insights.
    Read more

Google Trends FAQ

  • What is Google Trends and what does Google Trends do?

    Google Trends is a free tool that analyzes the popularity of top search queries in Google Search across various regions and languages. It identifies trending searches, compares keyword popularity, and provides insights into search interest over time. This data helps users understand current trends and inform content strategies.

  • How does Google Trends integrate with other tools?

    Google Trends doesn't directly integrate with other tools. However, its data can be exported and used in spreadsheets or other data analysis software for deeper insights. This allows for combining Google Trends data with other marketing data for comprehensive analysis.

  • What the main competitors of Google Trends?

    Top alternatives to Google Trends include Semrush, SE Ranking, and Ahrefs. These platforms offer similar functionalities like keyword research and trend analysis, often with additional features for a more comprehensive SEO and marketing approach. Some other Google Trends competitors are Exploding Topics and Similarweb.

  • Is Google Trends legit?

    Yes, Google Trends is a safe and legitimate free tool offered by Google. It's widely used for researching trending search topics and provides valuable insights into user interests over time. However, be aware of its limitations, such as the lack of specific search volume numbers.

  • How much does Google Trends cost?

    Google Trends is a free tool. There is no pricing information available regarding paid plans for enhanced features or data access. Is Google Trends worth it? For free trend analysis, absolutely.

  • Is Google Trends customer service good?

    Based on user reviews, Google Trends' customer service isn't directly mentioned. However, users appreciate the platform's ease of use and valuable insights, while some note limitations in data availability and accuracy.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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