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GWI description
GWI is a market research platform that offers insights into consumer behavior and trends. It gathers data from a huge survey, representing almost 3 billion internet users worldwide. You can analyze this data to understand consumer opinions on thousands of brands and topics. This helps businesses with marketing, content creation, and understanding their target audiences. GWI is praised for its global coverage, user-friendly interface, and always-updated data.
What companies are using GWI?
Who is GWI best for
GWI is a market research platform offering global consumer insights. Praised for its user-friendly interface and regularly updated data, GWI empowers data-driven decisions. However, some users mention limitations in combining datasets and additional costs for full data access. Ideal for businesses seeking audience profiling, media planning, and strategic insights.
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Best for medium to large businesses (101+ employees).
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Suitable for businesses across all industries.
GWI features
Supported GWI allows building and comparing audiences to gain deeper insights into consumer behavior. |
Supported GWI allows exploring what drives consumers to buy, uncovering motivations behind purchases. |
Supported GWI offers 250K+ profiling points to explore various demographics and characteristics. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
GWI reviews
We've summarised 44 GWI reviews (GWI G2 reviews) and summarised the main points below.
- Extensive global coverage and market-level data.
- User-friendly interface and easy data visualization.
- Excellent customer support and helpful training resources.
- Regularly updated data and insightful Zeitgeist reports.
- Valuable for audience profiling, media planning, and strategic insights.
- Limited lifestyle statements and difficulty combining datasets due to sample size and location restrictions.
- Additional costs for full data access and specialized datasets.
- Occasional glitches and difficulties navigating between questions or returning to filters.
- Lack of integration with activation platforms.
- Limited nuanced data on specific brands and psychographics.
GWI pricing
The commentary is based on 9 reviews from GWI G2 reviews.
GWI is praised for its valuable global consumer insights, diverse data, and user-friendly platform. However, some reviewers find the pricing high, especially given certain limitations like data silos and restricted access. Others mention the cost is justified by the ROI.
Users sentiment
See the GWI pricing page.
GWI alternatives
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GWI FAQ
GWI is a global market research platform providing consumer insights. It offers a vast survey dataset, covering billions of internet users, to analyze consumer behavior, brand opinions, and market trends. This data empowers businesses to improve marketing, content strategies, and target audience understanding. GWI is known for its global reach and user-friendly interface.
What is GWI and what does GWI do?
GWI is a global market research platform providing consumer insights. It offers a vast survey dataset, covering billions of internet users, to analyze consumer behavior, brand opinions, and market trends. This data empowers businesses to improve marketing, content strategies, and target audience understanding. GWI is known for its global reach and user-friendly interface.
GWI offers limited integrations with other platforms. While it excels in providing consumer insights, it lacks direct integration with activation platforms, which can be a drawback for some users.
How does GWI integrate with other tools?
GWI offers limited integrations with other platforms. While it excels in providing consumer insights, it lacks direct integration with activation platforms, which can be a drawback for some users.
Key competitors to GWI include Suzy, Ideally, and SightX. These platforms offer similar market research capabilities, focusing on consumer insights and feedback. Google Analytics, while free, provides website traffic data that can complement or partially substitute some GWI functions.
What the main competitors of GWI?
Key competitors to GWI include Suzy, Ideally, and SightX. These platforms offer similar market research capabilities, focusing on consumer insights and feedback. Google Analytics, while free, provides website traffic data that can complement or partially substitute some GWI functions.
Yes, GWI is a legitimate market research platform known for its global consumer insights. It's considered safe and user-friendly, with reliable data trusted by many businesses for marketing and strategic planning. While some users mention limitations with data access costs and specific brand details, GWI is generally well-regarded for its extensive coverage and valuable insights.
Is GWI legit?
Yes, GWI is a legitimate market research platform known for its global consumer insights. It's considered safe and user-friendly, with reliable data trusted by many businesses for marketing and strategic planning. While some users mention limitations with data access costs and specific brand details, GWI is generally well-regarded for its extensive coverage and valuable insights.
GWI doesn't publicly disclose pricing information. To get product pricing, contact GWI directly for a customized quote based on your specific needs.
How much does GWI cost?
GWI doesn't publicly disclose pricing information. To get product pricing, contact GWI directly for a customized quote based on your specific needs.
GWI's customer service receives positive feedback. Users highlight the "superb," "great," and "responsive" support team, praising their helpfulness, training resources, and willingness to go the extra mile. They are considered a "valued partner" who provides immediate assistance.
Is GWI customer service good?
GWI's customer service receives positive feedback. Users highlight the "superb," "great," and "responsive" support team, praising their helpfulness, training resources, and willingness to go the extra mile. They are considered a "valued partner" who provides immediate assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.