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Helium 10

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Company health

Employee growth
13% decrease in the last year
Web traffic
5% decrease in the last quarter

Ratings

G2
4.1/5
(170)
Capterra
4.2/5
(103)
TrustPilot
3.3/5
(145)
Glassdoor
3.6/5
(62)

Helium 10 description

Helium 10 is a suite of tools designed to help businesses succeed on Amazon. It offers over 30 tools for various aspects of selling, including product research, keyword research, listing optimization, advertising, and analytics. Helium 10 helps you find profitable products, optimize your listings for better visibility, manage advertising campaigns, and track your performance – all in one platform. Essentially, it aims to simplify selling on Amazon and help your business grow through data-driven decisions.


Who is Helium 10 best for

Helium 10 is an all-in-one platform designed to help Amazon and Walmart sellers scale their businesses. From product research and keyword optimization to listing optimization and advertising automation, Helium 10 offers a comprehensive suite of tools. While users praise the software's extensive features and training resources, some have reported issues with automatic subscription renewals and customer support. Despite some drawbacks, Helium 10 remains a popular choice for sellers looking to optimize their online presence and boost sales.

  • Best for small to medium-sized businesses selling on Amazon or Walmart.

  • Ideal for e-commerce, retail, and consumer goods industries.


Helium 10 features

Supported

Helium 10 offers robust features for optimizing product listings, including keyword optimization, competitor analysis, and performance tracking, contributing to better visibility.

Supported

Helium 10 provides various tools for competitor product research, including Cerebro, Xray, and Market Tracker 360, enabling in-depth analysis of competitor product offerings, pricing, and market performance.

Supported

Helium 10 offers AI-powered bid optimization through its Adtomic tool.

Supported

Helium 10 supports bid management through its Adtomic tool.

Supported

Helium 10 offers tools like Black Box, Xray, and Trendster for product demand research.

Supported

Helium 10 offers comprehensive keyword research tools.

Supported

Helium 10 automates advertising campaigns using its Adtomic tool.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.95

Customer Service

Strongly negative
-0.81

Ease of Use

Rather negative
-0.52

Reliability and Performance

Strongly negative
-0.7

Ease of Implementation

Strongly negative
-1

Scalability

Rather negative
-0.33

Helium 10 reviews

We've summarised 418 Helium 10 reviews (Helium 10 GetApp reviews, Helium 10 Software Advice reviews, Helium 10 TrustPilot reviews, Helium 10 Capterra reviews and Helium 10 G2 reviews) and summarised the main points below.

Pros of Helium 10
  • Helium 10 offers comprehensive tools for various aspects of selling on Amazon, including product research, keyword research, listing optimization, and analytics.
  • The Chrome extension is praised for its ease of use and helpful insights, particularly for keyword research.
  • Helium 10 provides extensive training resources, such as the Freedom Ticket course and webinars, which are highly regarded by users.
  • The software offers valuable insights into competitor data, allowing users to analyze market trends and make informed decisions.
  • The software’s keyword research tools, like Cerebro and Magnet, are widely commended for their effectiveness and accuracy.
Cons of Helium 10
  • Many users report that Helium 10 automatically reactivates paused subscriptions without consent and refuses refunds.
  • The software is buggy, with frequent glitches and inconsistent data, particularly in the Xray Chrome extension.
  • Customer support is slow and unhelpful, often providing generic responses and failing to resolve issues.
  • The Starter plan is extremely limited, with many features being unusable despite claims of availability.
  • Helium 10’s pricing is high, with a steep learning curve for advanced features and limited options for customization.

Helium 10 pricing

The commentary is based on 100 reviews from Helium 10 Capterra reviews, Helium 10 G2 reviews, Helium 10 GetApp reviews, Helium 10 Software Advice reviews and Helium 10 TrustPilot reviews.

Helium 10 offers comprehensive Amazon seller tools, but reviews frequently cite the high cost, especially for new sellers. Many users find the pricing structure confusing and express frustration with unexpected charges and difficulty canceling subscriptions. While some plans are considered worthwhile, others are seen as overpriced for limited functionality.

Users sentiment

Strongly negative
-0.95

See the Helium 10 pricing page.


Helium 10 alternatives

  • Logo of Jungle Scout
    helium-10 vs Jungle Scout
    Find profitable Amazon products, analyze competition, and grow sales.
    Read more
  • Logo of mindsite
    helium-10 vs mindsite
    E-commerce analytics: Track pricing, visibility, and competitors.
    Read more
  • Logo of SellerApp
    SellerApp
    Boost Amazon sales with data-driven insights and automation.
    Read more
  • Logo of SellerSprite
    SellerSprite
    Amazon seller toolkit for product research, analysis, and optimization.
    Read more
  • Logo of Epinium
    Epinium
    Amazon seller tool: Automates ads, listings, and inventory.
    Read more
  • Logo of Seller.Tools
    Seller.Tools
    Actionable Amazon insights for smarter selling and faster growth.
    Read more

Helium 10 FAQ

  • What is Helium 10 and what does Helium 10 do?

    Helium 10 is an all-in-one software suite for Amazon sellers, providing tools for product research, keyword optimization, listing optimization, advertising, and analytics. It helps businesses find profitable products, improve listing visibility, manage ad campaigns, and track performance, aiming to boost sales and simplify Amazon selling.

  • How does Helium 10 integrate with other tools?

    Helium 10 integrates with Walmart, Shopify, and Google Ads. It also offers a Chrome extension for convenient product and keyword research directly on Amazon. However, some users report a lack of seamless integration with other crucial e-commerce platforms.

  • What the main competitors of Helium 10?

    Helium 10's main competitors include Jungle Scout, SellerApp, Viral Launch, and MerchantWords. These alternatives offer similar functionalities such as product research, keyword tracking, listing optimization, and competitor analysis for Amazon sellers.

  • Is Helium 10 legit?

    Helium 10 is a legitimate software suite for Amazon sellers. It offers valuable tools for product research, keyword analysis, and listing optimization. However, be aware of user complaints regarding automatic subscription renewals, software bugs, and customer support. Consider exploring alternative options like Jungle Scout or Seller.Tools if these concerns are critical for you.

  • How much does Helium 10 cost?

    Helium 10 pricing information is not available. Contact Helium 10 sales for product pricing details to determine if the product is worth it for your business.

  • Is Helium 10 customer service good?

    Helium 10's customer service receives many negative reviews. Users report slow response times, unhelpful generic replies, and difficulty getting refunds for unauthorized charges or unwanted subscription renewals. Some users have even described their interactions with customer service as a "nightmare".


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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