Logo of HockeyStack

HockeyStack

Website LinkedIn

Last updated on

Company health

Employee growth
113% increase in the last year
Web traffic
73% increase in the last quarter
Financing
August 2023 - $5M

Ratings

G2
4.7/5
(67)

HockeyStack description

HockeyStack is an analytics platform designed for B2B companies wanting to understand their marketing and sales performance. It combines data from different sources to show how marketing efforts impact sales and revenue. It offers features like tracking customer journeys, attributing revenue to specific campaigns, and analyzing website visitor behavior. HockeyStack is designed to be easy to use, with a no-code setup and integrations with popular CRM and marketing automation tools.


What companies are using HockeyStack?

RingCentral is using HockeyStack
RingCentral
AppsFlyer is using HockeyStack
AppsFlyer
Phenom is using HockeyStack
Phenom
Paddle is using HockeyStack
Paddle
Docebo is using HockeyStack
Docebo
Remote is using HockeyStack
Remote
Zapier is used by RingCentral, AppsFlyer, Phenom, Paddle, Docebo, Remote.

Who is HockeyStack best for

HockeyStack is a powerful analytics platform designed for B2B revenue teams. It excels at combining data from various sources to provide a clear picture of marketing impact on sales. Users praise its attribution modeling and user-friendly interface, while some note occasional bugs and complex setup. Ideal for small to mid-sized businesses looking to optimize their marketing ROI.

  • Best for small to mid-sized B2B companies.

  • There is no data about industry fit.


HockeyStack features

Supported

HockeyStack offers customizable dashboards to visualize key metrics and track progress.

Supported

HockeyStack supports budget management and forecasting via spend management and predictive analytics.

Supported

HockeyStack supports marketing attribution analysis, allowing businesses to understand and optimize their marketing spend.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+1

Customer Service

Strongly positive
+1

Ease of Use

Rather positive
+0.33

Reliability and Performance

Rather positive
+0.53

Ease of Implementation

Neutral
-0.2

Scalability

Rather positive
+0.5

HockeyStack reviews

We've summarised 63 HockeyStack reviews (HockeyStack G2 reviews) and summarised the main points below.

Pros of HockeyStack
  • Provides powerful insights into marketing and sales performance, combining data from various sources.
  • Attribution modeling capabilities are highly praised, allowing for accurate measurement of marketing impact.
  • User-friendly interface makes it easy to track user behavior and campaign performance.
  • Excellent customer support and a responsive team are frequently commended.
  • Constantly evolving with new features and improvements being released regularly based on user feedback
Cons of HockeyStack
  • Occasional bugs and errors disrupt the user experience.
  • Initial setup can be complex and time-consuming for some users.
  • Limited visual customization options for dashboards and reports.
  • Slow report loading times can cause delays and frustration.
  • Some integrations with lesser-known platforms may not be readily available, requiring custom development by the HockeyStack team which might lead to additional cost

HockeyStack pricing

The commentary is based on 11 reviews from HockeyStack G2 reviews.

HockeyStack does not publicly disclose pricing information. To obtain pricing details, it is necessary to book a demo or contact their sales team.

Users sentiment

Strongly positive
+1

See the HockeyStack pricing page.


HockeyStack alternatives

  • Logo of Clarisights
    Clarisights
    Connects marketing data, reveals insights, optimizes campaigns.
    Read more
  • Logo of CaliberMind
    CaliberMind
    B2B marketing analytics: See which activities drive revenue.
    Read more
  • Logo of ChannelMix
    ChannelMix
    Unifies marketing data, predicts ROI, and boosts performance.
    Read more
  • Logo of Tracify
    Tracify
    Clear marketing insights, even with ad blockers. See what's working.
    Read more
  • Logo of Dreamdata
    Dreamdata
    Revenue attribution: See which marketing brings sales.
    Read more
  • Logo of RevSure
    RevSure
    Predicts marketing ROI and suggests improvements.
    Read more

HockeyStack FAQ

  • What is HockeyStack and what does HockeyStack do?

    HockeyStack is a no-code analytics platform for B2B companies that connects marketing data to revenue. It helps businesses understand customer journeys, attribute revenue to campaigns, and analyze website behavior, offering valuable insights into marketing ROI. It's praised for its user-friendly interface and excellent customer support.

  • How does HockeyStack integrate with other tools?

    HockeyStack integrates with popular CRM and marketing automation tools, offering a no-code setup for seamless data flow. This allows for comprehensive analysis by combining data from various sources, providing valuable insights into marketing and sales performance.

  • What the main competitors of HockeyStack?

    Alternatives to HockeyStack include Looker, CaliberMind, Dreamdata, ActiveCampaign, Contlo, and Octane11. These competitors offer similar functionalities such as marketing analytics, attribution, and customer journey tracking, catering to various business needs and sizes.

  • Is HockeyStack legit?

    Yes, HockeyStack is a legitimate analytics platform. User reviews praise its insightful data analysis and attribution modeling. While some report occasional bugs and complex setup, the company is known for responsive customer service and continuous improvement. For B2B revenue teams seeking enhanced marketing performance analysis, HockeyStack is a safe and valuable tool.

  • How much does HockeyStack cost?

    I couldn't find pricing details for HockeyStack. For the most current information on pricing and plans, it is recommended to visit HockeyStack's official website.

  • Is HockeyStack customer service good?

    HockeyStack's customer service is consistently praised in reviews. Users highlight the team's responsiveness, helpfulness, and proactive approach to resolving issues and providing support. They appreciate the personalized onboarding and ongoing assistance, even describing the team as an extension of their own marketing team.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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