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Hootsuite Impact description
Hootsuite Impact is a social media analytics tool designed for larger organizations to measure the effectiveness of their social media efforts and demonstrate return on investment (ROI). It offers a customizable dashboard that tracks metrics across various social media platforms, including engagement, website traffic, and conversions generated from social media campaigns. The tool provides insights to optimize content, track campaign performance against competitors, and integrate web analytics data for a comprehensive view of social media's impact on business goals.
Who is Hootsuite Impact best for
Hootsuite Impact is tailored for businesses aiming to deepen their social media engagement through comprehensive analytics. We find it's particularly effective for medium to large organizations seeking to measure ROI. Users appreciate the customizable reports and campaign tracking.
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Perfect for large enterprises (1001+ employees) needing in-depth social media analytics and ROI tracking.
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Great for marketing/advertising firms seeking to measure campaign effectiveness and optimize social media strategies.
Hootsuite Impact features
Supported Performance Measurement: Measure key metrics like impressions, reach, engagement, and follower growth across multiple social networks. Track how your content performs over time and identify top-performing posts. |
Supported Social Media Monitoring: Track key social media metrics such as follower growth, impressions, reach, engagement, and website clicks. Monitor the performance of your organic and paid social media efforts. |
Supported Customizable Reports: Create visually appealing reports to showcase your social media performance. Customize reports with your brand colors and logo. Share reports with stakeholders in various formats. |
Supported Audience Analysis: Gain insights into your audience demographics, interests, and behavior. Understand who your followers are and what they care about to tailor your content strategy effectively. |
Supported Campaign Tracking: Track the effectiveness of your social media campaigns by monitoring key performance indicators (KPIs). Measure metrics such as engagement rate, reach, impressions, and conversions. Use data-driven insights to optimize your campaigns and improve ROI. |
Supported Integrations with Other Platforms: Connect Hootsuite Analytics to other analytics platforms such as Google Analytics to gain a comprehensive view of your social media performance and its impact on your overall business objectives. Integrate data from various sources for a holistic understanding of your marketing efforts. |
Supported Automated Reporting: Schedule and publish reports automatically on a regular basis. Set up recurring reports to be delivered to stakeholders via email or other preferred channels. |
Hootsuite Impact pricing
The commentary is based on 3 reviews from Hootsuite Impact G2 reviews.
We find that Hootsuite Impact's pricing is a common concern, especially for smaller businesses or individuals. While the robust features are appreciated, the cost can be a barrier for some users.
See the Hootsuite Impact pricing page.
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Hootsuite Impact has a free trial.
This plan includes features like scheduling and publishing content, AI content generation, basic analytics, and social listening.
This plan includes all features from the Professional plan, plus team collaboration tools, advanced analytics, and integrations.
This plan includes all features from the Team plan, plus custom solutions, advanced security, and dedicated support.
Hootsuite Impact alternatives
IconosquareSocial media analytics, scheduling, and competitor insights for smarter strategies.Read more
Hootsuite Impact FAQ
We find Hootsuite Impact is a powerful social media analytics tool designed to help larger organizations measure the ROI of their social media activities. It provides a customizable dashboard, tracks key metrics across platforms, and offers insights to optimize content and campaigns. We think it's especially useful for demonstrating the value of social media efforts.
What is Hootsuite Impact and what does Hootsuite Impact do?
We find Hootsuite Impact is a powerful social media analytics tool designed to help larger organizations measure the ROI of their social media activities. It provides a customizable dashboard, tracks key metrics across platforms, and offers insights to optimize content and campaigns. We think it's especially useful for demonstrating the value of social media efforts.
We find that Hootsuite Impact integrates with other platforms, including Google Analytics, to provide a complete view of social media performance and its impact on business objectives. It combines data from multiple sources for a holistic understanding of your marketing efforts.
How does Hootsuite Impact integrate with other tools?
We find that Hootsuite Impact integrates with other platforms, including Google Analytics, to provide a complete view of social media performance and its impact on business objectives. It combines data from multiple sources for a holistic understanding of your marketing efforts.
We find that alternatives to Hootsuite Impact include Mentionlytics, Fanpage Karma, Iconosquare, Reportei, and Brand24. These platforms offer similar functionalities such as social media analytics, competitor analysis, and reporting features.
What the main competitors of Hootsuite Impact?
We find that alternatives to Hootsuite Impact include Mentionlytics, Fanpage Karma, Iconosquare, Reportei, and Brand24. These platforms offer similar functionalities such as social media analytics, competitor analysis, and reporting features.
Yes, Hootsuite Impact is a legitimate social media analytics tool. We find that its focus on ROI and customizable dashboards is helpful for larger organizations seeking to measure the effectiveness of their social media strategies. It's highly rated by users on platforms like G2 and Glassdoor.
Is Hootsuite Impact legit?
Yes, Hootsuite Impact is a legitimate social media analytics tool. We find that its focus on ROI and customizable dashboards is helpful for larger organizations seeking to measure the effectiveness of their social media strategies. It's highly rated by users on platforms like G2 and Glassdoor.
Hootsuite Impact starts at $99 per month for the Professional plan. The Team plan is $249 per month. For Enterprise pricing, you'll need to contact Hootsuite directly. They also offer add-ons like advanced analytics and social listening.
How much does Hootsuite Impact cost?
Hootsuite Impact starts at $99 per month for the Professional plan. The Team plan is $249 per month. For Enterprise pricing, you'll need to contact Hootsuite directly. They also offer add-ons like advanced analytics and social listening.
Based on user reviews, Hootsuite Impact effectively helps manage multiple social media accounts from one dashboard, saving time and effort. However, some users find the pricing for the more advanced features to be expensive.
Is Hootsuite Impact customer service good?
Based on user reviews, Hootsuite Impact effectively helps manage multiple social media accounts from one dashboard, saving time and effort. However, some users find the pricing for the more advanced features to be expensive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.