Logo of Insense

Insense

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Last updated on

Company health

Employee growth
3% increase in the last year
Web traffic
30% decrease in the last quarter
Financing
October 2021 - $6M

Ratings

G2
4.5/5
(165)
TrustPilot
2.5/5
(5)
Glassdoor
3.8/5
(11)

Insense description

Insense is an influencer marketing platform designed to help businesses create and manage social media campaigns. It offers a database of vetted micro-influencers and tools to streamline the process of finding creators, briefing them on content, and tracking campaign performance. Insense focuses on delivering user-generated content (UGC) that can be used for organic posts or whitelisted ads on platforms like Instagram and TikTok. The platform aims to simplify influencer marketing, making it accessible for businesses of all sizes.


What companies are using Insense?

Thrasio is using Insense
Thrasio
UEPL is using Insense
UEPL
SNOW is using Insense
SNOW
Zapier is used by Thrasio, UEPL, SNOW.

Who is Insense best for

Insense is a user-friendly influencer marketing platform specializing in user-generated content (UGC) for paid social media campaigns. Users praise its cost-effectiveness and streamlined content management, while some note occasional UI confusion and limited creator diversity. A 10% transaction fee for top-ups is also a potential drawback.

  • Best for small to medium-sized businesses seeking affordable UGC.

  • Ideal for DTC brands, Amazon brands, mobile apps, and agencies.


Insense features

Supported

Insense allows searching and filtering influencers based on various criteria.

Supported

Insense provides tools for managing influencer relationships, including communication and collaboration features.

Supported

Insense provides tools to plan, execute, and manage influencer marketing campaigns.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.33

Customer Service

Rather positive
+0.5

Ease of Use

Rather positive
+0.56

Insense reviews

We've summarised 169 Insense reviews (Insense TrustPilot reviews and Insense G2 reviews) and summarised the main points below.

Pros of Insense
  • Cost-effective way to acquire quality UGC.
  • Easy to use platform for finding and briefing creators.
  • Streamlines content management from start to finish.
  • Helpful and responsive customer support.
Cons of Insense
  • Confusing UI changes make navigation difficult.
  • High 10% transaction fee for account top-ups.
  • Lack of diverse creators, especially bilingual (French) speakers.
  • Inconsistent content quality from creators; some lack professionalism.

Insense pricing

The commentary is based on 42 reviews from Insense G2 reviews and Insense TrustPilot reviews.

Insense offers influencer marketing services with a marketplace fee added to creator payments. Creator payments are not included in the subscription cost.

Users sentiment

Neutral
+0

See the Insense pricing page.

  • Insense has a free trial.

Trial
$550 per user/month

Up to 1 campaign. Up to 10 creators to hire. 20% marketplace fee. Creator payments are not covered and must be budgeted separately.

Brand
$500 per user/month

Unlimited campaigns. Unlimited creators to hire. Dedicated customer support. 10% marketplace fee. Creator payments are not covered and must be budgeted separately.

Agency
$800 per user/month

Unlimited campaigns. Unlimited creators to hire. Dedicated customer support. 7% marketplace fee. Creator payments are not covered and must be budgeted separately.


Insense alternatives

  • Logo of Creator.co
    Creator.co
    Connect with influencers, manage campaigns, track results.
    Read more
  • Logo of Influur
    Influur
    Streamlines influencer marketing: discovery, campaigns, tracking, payments.
    Read more
  • Logo of Lolly
    Lolly
    Find, manage, and measure influencer campaigns for better results.
    Read more
  • Logo of Qoruz
    Qoruz
    Find, manage, and measure influencer campaigns effectively.
    Read more
  • Logo of Aspire
    Aspire
    Influencer marketing platform: manage campaigns, track results, and boost sales.
    Read more
  • Logo of IMAI
    IMAI
    Finds best influencers, manages campaigns, measures results.
    Read more

Insense FAQ

  • What is Insense and what does Insense do?

    Insense is an influencer marketing platform streamlining user-generated content (UGC) creation. It offers a database of vetted micro-influencers and tools to manage campaigns, from creator discovery and briefing to performance tracking, particularly for organic posts and whitelisted ads on Instagram and TikTok. It aims to make influencer marketing accessible for businesses of all sizes.

  • How does Insense integrate with other tools?

    There is no information available about specific integrations for Insense. However, as an influencer marketing platform focused on content creation and campaign management, it likely integrates with social media platforms like Instagram and TikTok.

  • What the main competitors of Insense?

    Alternatives to Insense include Lolly, SocialBook, and Creator.co. These platforms offer similar influencer marketing solutions, focusing on streamlined campaign management, influencer discovery, and performance tracking. Storyly focuses on interactive content creation, while Adobe Experience Manager offers broader content management capabilities.

  • Is Insense legit?

    Yes, Insense is a legitimate influencer marketing platform. It offers tools to connect with creators, manage campaigns, and track results. While users appreciate its cost-effectiveness and ease of use, some have noted a confusing interface and inconsistent creator quality. Is Insense safe? Yes, it's a safe platform for influencer marketing.

  • How much does Insense cost?

    Insense does not publicly disclose its pricing. Contact their sales team to obtain custom pricing based on your specific needs and project scope.

  • Is Insense customer service good?

    Customer reviews on Insense's customer service are generally positive. Users highlight the helpfulness and responsiveness of the support team, particularly with onboarding, brief formation, and addressing general inquiries. However, some have experienced slow response times, especially with more complex issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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