Logo of Instapage

Instapage

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Company health

Employee growth
10% decrease in the last year
Web traffic
21% decrease in the last quarter
Financing
January 2018 - $17M

Ratings

G2
4.3/5
(493)
Capterra
4.5/5
(338)
TrustPilot
2.1/5
(57)

Instapage description

Instapage is a platform specifically designed for building and improving landing pages. It allows you to easily create and personalize these pages without needing a developer. Instapage provides tools to A/B test different page versions, analyze user behavior with heatmaps, and optimize for better conversion rates. It integrates with advertising platforms to streamline campaigns and offers analytics to measure your success.


Who is Instapage best for

The ideal customer for Instapage is a marketing team at a small to medium-sized business looking to improve their online advertising campaigns. Users praise Instapage for its user-friendly interface and simple A/B testing tools, making it easy for teams to get started with landing page optimization.

  • Instapage is a good fit for small to medium-sized businesses.

  • The platform is a popular choice for businesses in industries like E-commerce, Retail, and Marketing & Advertising.


Instapage features

Supported

Instapage offers a drag-and-drop landing page builder.

Supported

Instapage offers a drag and drop builder to create and customize landing pages.

Supported

Instapage supports click, tap, and scroll heatmaps.

Supported

Instapage provides a drag-and-drop form builder within their landing page builder.

Supported

Instapage creates landing pages that automatically adapt to any device.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Rather positive
+0.57

Ease of Use

Strongly positive
+0.85

Ease of Implementation

Rather positive
+0.69

Instapage reviews

We've summarised 888 Instapage reviews (Instapage GetApp reviews, Instapage TrustPilot reviews, Instapage Capterra reviews and Instapage G2 reviews) and summarised the main points below.

Pros of Instapage
  • Easy to use drag and drop elements.
  • Good customer support team.
  • User friendly interface.
  • Simple A/B testing tools.
Cons of Instapage
  • Some of the features are hidden.
  • The url names are not intuitive.
  • Limited design functionality - no image sliders unless you pay extra.
  • Analytics could be more robust.

Instapage pricing

The commentary is based on 100 reviews from Instapage Capterra reviews, Instapage G2 reviews, Instapage GetApp reviews and Instapage TrustPilot reviews.

Instapage offers a 14-day free trial for the Create and Optimize plans. The Create plan includes a drag-and-drop builder, reusable page blocks and forms, real-time visual collaboration, triggered popups and sticky bars, AI content, mobile responsiveness, and unlimited conversions. The Optimize plan includes all Create features plus server-side A/B testing, hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms, and dynamic text replacement. The Convert plan is an enterprise-ready platform with additional features like ad-to-page personalization, global blocks, heatmaps, direct lead bypass, and CSM & professional services.

Users sentiment

Rather positive
+0.33

See the Instapage pricing page.

  • Instapage has a free trial.

Create
$79 per monthly visitor/month

Includes #1 drag & drop builder, reusable page blocks and forms, real-time visual collaboration, triggered popups and sticky bars, AI content, mobile responsiveness, and unlimited conversions. 15,000 unique monthly visitors.

Optimize
$159 per monthly visitor/month

All Create features plus server-side A/B testing, hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms, and dynamic text replacement. 30,000 unique monthly visitors.

Convert
Custom

All Optimize features plus enterprise-ready platform, ad-to-page personalization, global blocks, heatmaps, direct lead bypass, and CSM & professional services. Custom unique monthly visitors.


Instapage alternatives

  • Logo of Unbounce
    instapage vs Unbounce
    Build, publish, and test high-converting landing pages without coding.
    Read more
  • Logo of Swipe Pages
    Swipe Pages
    Build fast, mobile-friendly landing pages that convert.
    Read more
  • Logo of Zoho LandingPage
    Zoho LandingPage
    Build, publish, and test landing pages that convert.
    Read more
  • Logo of Pagemaker
    Pagemaker
    Easily build landing pages, mobile-first, for better conversions.
    Read more
  • Logo of Leadpages
    instapage vs Leadpages
    Build landing pages and websites without coding to get more leads.
    Read more
  • Logo of Heyflow
    Heyflow
    Build interactive flows, forms & quizzes to engage your audience.
    Read more

Instapage FAQ

  • What is Instapage and what does Instapage do?

    Instapage is a landing page platform that enables businesses to create and optimize landing pages for higher conversion rates. With features like a drag-and-drop builder, A/B testing, and analytics, Instapage helps streamline marketing campaigns. It is ideal for small to medium-sized businesses looking to improve their online advertising and lead generation efforts.

  • How does Instapage integrate with other tools?

    Instapage offers a variety of integrations with popular marketing and business tools. This includes CRM platforms, analytics tools, advertising platforms, and more, allowing for seamless data flow and campaign management.

  • What the main competitors of Instapage?

    Top Instapage competitors include Unbounce, Omniconvert, and Zoho LandingPage. These alternatives offer a range of features for building, optimizing, and testing landing pages to maximize conversions.

  • Is Instapage legit?

    Yes, Instapage is a legitimate platform. It is a well-known landing page builder with generally positive user reviews highlighting its ease of use and effective A/B testing tools. However, some users find the pricing to be high.

  • How much does Instapage cost?

    Instapage has paid plans starting at $79/month. They offer Create, Optimize, and Convert plans, each with different features. A 14-day free trial is available for the Create and Optimize plans.

  • Is Instapage customer service good?

    Customer reviews on Instapage's customer service are generally positive. Users praise the responsive and helpful support team for their assistance in resolving technical issues and providing guidance on using the platform effectively.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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