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Kevel description
Kevel offers a suite of tools called the Retail Media Cloud™ that allows companies to build their own advertising platforms. Through their APIs, you can create and manage ad placements, track performance, and utilize your first-party data for targeting. This means you can keep control over your data and how ads appear on your website or app. Kevel emphasizes speed and customization, aiming to help businesses launch their own ad platforms quickly without relying on large third-party ad networks.
Who is Kevel best for
Kevel is ideal for retailers, marketplaces, and e-commerce businesses ready to create their own ad platforms. We find that Kevel's customization and control are particularly valuable for larger enterprises. Users appreciate the responsive support and flexible API, which enables custom solutions.
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Perfect for enterprises with 1000+ employees, and a solid fit for mid-sized companies seeking robust ad platform customization.
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A strong choice for e-commerce and retail businesses aiming to build and control their own advertising ecosystem.
Kevel features
Supported Kevel Ad Server: Build your own ad server with Kevel's flexible and customizable platform. This allows businesses to create and manage their own ad platforms, giving them complete control over their ad inventory and data. |
Supported Kevel Audience: Kevel Audience allows you to leverage your first-party data to improve ad targeting and personalization. By activating your data in Kevel, you can increase the relevance of ads, leading to improved click-through rates and better user experiences. |
Supported Kevel Self Serve: Kevel Self Serve enables you to build and manage your own native ad platform. It offers a flexible, scalable solution for monetizing content without relying on traditional ad networks. You control the look, feel, and targeting of your native ad units. |
Supported Kevel AI: Kevel AI empowers you to enhance your advertising strategies with artificial intelligence. Utilize Kevel's AI capabilities to automate and optimize campaign performance, from targeting to bidding and creative optimization. |
Supported Boost Fill Rates: Boost fill rates with Kevel AI, ensuring your ad inventory is effectively monetized by maximizing the number of ads served. |
Supported Real-time Predictions: Kevel AI provides real-time predictions to optimize ad performance. By analyzing data in real time, it can adjust bidding strategies, targeting parameters, and other factors to improve campaign results. |
Supported Intelligent Pacing: Maintain optimal ad pacing to avoid overwhelming users with too many ads or underutilizing your inventory. Kevel AI helps balance ad frequency and reach for maximum impact. |
Supported Custom Relevancy: Customize the relevancy of ads served to users based on their individual preferences and behaviors. Kevel AI enables you to create highly targeted campaigns that resonate with your audience. |
Supported Maximize Yield: Maximize your ad revenue with Kevel AI, which helps optimize pricing and bidding strategies to achieve the highest possible yield. |
Supported Goal-based Segments: Create goal-based segments to target specific user groups based on their behavior and characteristics. This allows for more precise and effective ad delivery. |
Supported Campaign Optimization: Optimize your ad campaigns for maximum performance by leveraging Kevel AI's optimization capabilities, which automatically adjust settings to achieve the best results. |
Kevel reviews
We've summarised 43 Kevel reviews (Kevel G2 reviews) and summarised the main points below.
- Excellent and responsive customer support with quick turnaround times.
- Easy to set up and integrate with existing systems.
- Highly customizable ad serving capabilities and flexible targeting options.
- Well-documented API enables custom solutions and integrations.
- Fast ad serving and efficient campaign management.
- Reporting is limited in customization and lacks insights into top-level metrics.
- Data refresh limitations cause pain points.
- UI/UX is clunky and could use improvements, especially the admin panel.
- API has inconsistencies, returning 200 status codes for errors.
- Limited server-to-server integrations with SSPs and DSPs.
Kevel pricing
The commentary is based on 2 reviews from Kevel G2 reviews.
We find Kevel's pricing to be generally well-received. Users feel the value provided justifies the cost, even with features they don't fully utilize. Some even consider it a cost-effective alternative to building their own solution.
See the Kevel pricing page.
Kevel alternatives
Kevel FAQ
Kevel's Retail Media Cloud™ helps businesses build and manage their own advertising platforms. Using Kevel's APIs, companies can control ad placements, track performance, and leverage their data for targeted advertising, all while maintaining control over their data and ad presentation. We find this particularly useful for e-commerce businesses wanting greater ad revenue control.
What is Kevel and what does Kevel do?
Kevel's Retail Media Cloud™ helps businesses build and manage their own advertising platforms. Using Kevel's APIs, companies can control ad placements, track performance, and leverage their data for targeted advertising, all while maintaining control over their data and ad presentation. We find this particularly useful for e-commerce businesses wanting greater ad revenue control.
Kevel integrates with other systems primarily through its well-documented API. This allows for custom solutions and integrations, giving businesses flexibility in connecting with their existing infrastructure. However, users have noted limited server-to-server integrations with specific platforms like SSPs and DSPs.
How does Kevel integrate with other tools?
Kevel integrates with other systems primarily through its well-documented API. This allows for custom solutions and integrations, giving businesses flexibility in connecting with their existing infrastructure. However, users have noted limited server-to-server integrations with specific platforms like SSPs and DSPs.
Kevel's main competitors include Broadstreet, GoWit, AdButler, Topsort, Epom White Label DSP, and EXADS. These platforms offer similar advertising and monetization solutions for businesses.
What the main competitors of Kevel?
Kevel's main competitors include Broadstreet, GoWit, AdButler, Topsort, Epom White Label DSP, and EXADS. These platforms offer similar advertising and monetization solutions for businesses.
Yes, Kevel is a legitimate company. They offer a suite of tools to help businesses build and manage their own advertising platforms. With positive ratings on G2 and notable LinkedIn growth, we find Kevel to be a safe and reliable choice.
Is Kevel legit?
Yes, Kevel is a legitimate company. They offer a suite of tools to help businesses build and manage their own advertising platforms. With positive ratings on G2 and notable LinkedIn growth, we find Kevel to be a safe and reliable choice.
Kevel doesn't publicly share its pricing. Contact their sales team for a custom quote based on your specific needs and infrastructure requirements.
How much does Kevel cost?
Kevel doesn't publicly share its pricing. Contact their sales team for a custom quote based on your specific needs and infrastructure requirements.
We find that Kevel's customer service is highly regarded by users. They are praised for their responsiveness, helpfulness, and the personalized support they provide. The team is often mentioned as a key strength of the platform.
Is Kevel customer service good?
We find that Kevel's customer service is highly regarded by users. They are praised for their responsiveness, helpfulness, and the personalized support they provide. The team is often mentioned as a key strength of the platform.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.