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Later Influence description
Later Influence (formerly Mavrck) is an influencer marketing platform that helps businesses find and collaborate with creators to produce engaging content for social media. Part of the Later Social Revenue Platform, it gives marketers tools to manage campaigns, track performance, and measure return on investment. Later Influence is trusted by major brands and seamlessly integrates with popular social media platforms.
Who is Later Influence best for
Later Influence (formerly Mavrck) is an influencer marketing platform streamlining campaign management, influencer discovery, and performance tracking. Users praise its intuitive interface, extensive influencer network, and insightful analytics. However, some note difficulties with ROI tracking for offline purchases, occasional technical glitches, and limitations in TikTok integration. Ideal for marketing professionals and agencies seeking enhanced influencer collaborations and social media strategies.
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Best for small, medium, and large businesses.
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Suitable for businesses focused on influencer marketing and social media engagement.
Later Influence features
Supported Later Influence supports creating and managing influencer marketing campaigns. |
Supported Later Influence supports influencer search and filtering with advanced filters and AI-driven tools. |
Supported Later Influence integrates with various platforms like Shopify and Yotpo. |
Supported Later Influence offers influencer relationship management, similar to a traditional CRM. |
Supported Later Influence supports social listening, enabling targeted outreach and engagement. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Scalability
Later Influence reviews
We've summarised 372 Later Influence reviews (Later Influence G2 reviews) and summarised the main points below.
- User-friendly interface and easy campaign management.
- Large and diverse influencer network.
- Responsive and helpful customer support team.
- Automated messaging and streamlined workflows.
- Detailed analytics and reporting tools, including campaign performance and ROI.
- Difficult to track campaign ROI for in-store purchases.
- Inconsistent influencer quality, requiring extra content review.
- Occasional technical glitches, including platform errors and content upload issues.
- Limited TikTok integration, many features requiring manual workarounds.
- Influencer search could be improved with more niche demographics and categories.
Later Influence pricing
The commentary is based on 16 reviews from Later Influence G2 reviews.
Later Influence's pricing is a concern for some smaller brands, who feel the platform/licensing fees may be challenging. However, many reviewers highlight the platform's value, citing efficient workflows, robust features, and excellent support as justification for the investment. Some users suggest exploring available options to work with various budgets.
See the Later Influence pricing page.
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Later Influence has a free plan.
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Later Influence has a free trial.
The plan includes 1 Social set (8 social profiles - 1 per platform) with 30 posts per social profile, limited analytics (up to 3 months of data), 5 AI feature credits, a customizable Link in Bio page and brand collab tools for creators.
This plan includes 3 Social Sets (24 social profiles - 3 per platform) with 150 posts per social profile, full analytics (up to 1 year of data), 30 credits for AI features, customizable Link in Bio pages, brand collab tools for creators and team & brand management tools.
This plan includes 6 Social Sets (48 social profiles - 6 per platform), unlimited posts, full analytics, 50 credits for AI features, customizable Link in Bio pages, brand collab tools for creators, team and brand management tools and team collaboration tools.
The plan includes 15 Social Sets (120 social profiles - 15 per platform), unlimited posts, full analytics (up to 1 year of data), 100 AI feature credits, customizable Link in Bio pages, brand collab tools for creators, team and brand management tools, team collaboration tools and content approval workflows.
This plan includes 30 Social Sets (160 social profiles - 20 per platform), unlimited posts, full analytics (up to 1 year of data), 200 AI feature credits, customizable Link in Bio pages, brand collab tools for creators, team & brand management tools, team collaboration tools, content approval workflows, single sign-on with enterprise authorization, social listening and 1:1 social listening onboarding.
Later Influence alternatives
Later Influence FAQ
Later Influence (formerly Mavrck) is an influencer marketing platform that helps businesses connect with creators. It offers tools to manage campaigns, track performance, and measure ROI, integrating with popular social media platforms. Later Influence is trusted by major brands and offers a streamlined workflow for influencer marketing.
What is Later Influence and what does Later Influence do?
Later Influence (formerly Mavrck) is an influencer marketing platform that helps businesses connect with creators. It offers tools to manage campaigns, track performance, and measure ROI, integrating with popular social media platforms. Later Influence is trusted by major brands and offers a streamlined workflow for influencer marketing.
Later Influence integrates with various platforms, including Shopify and Yotpo, to streamline influencer marketing campaigns. It also offers social listening capabilities for targeted outreach and engagement. This allows for efficient campaign management and performance tracking.
How does Later Influence integrate with other tools?
Later Influence integrates with various platforms, including Shopify and Yotpo, to streamline influencer marketing campaigns. It also offers social listening capabilities for targeted outreach and engagement. This allows for efficient campaign management and performance tracking.
Top alternatives to Later Influence include GRIN, Traackr, Storyclash, and SocialBook. These platforms offer similar features such as influencer discovery, campaign management, and performance tracking. Some alternatives may offer stronger TikTok integration or more refined influencer search capabilities.
What the main competitors of Later Influence?
Top alternatives to Later Influence include GRIN, Traackr, Storyclash, and SocialBook. These platforms offer similar features such as influencer discovery, campaign management, and performance tracking. Some alternatives may offer stronger TikTok integration or more refined influencer search capabilities.
Later Influence is a legitimate influencer marketing platform trusted by major brands, offering tools to manage campaigns and track ROI. User reviews highlight its ease of use and helpful support. However, some users mention difficulties tracking in-store ROI and occasional technical glitches.
Is Later Influence legit?
Later Influence is a legitimate influencer marketing platform trusted by major brands, offering tools to manage campaigns and track ROI. User reviews highlight its ease of use and helpful support. However, some users mention difficulties tracking in-store ROI and occasional technical glitches.
Later Influence pricing starts at $16.67/month for the Starter plan. The Growth plan is $30/month, Advanced is $53.33/month and the Agency plan is $133.33/month. Enterprise pricing is custom. Add-ons and a free trial are also available. Is Later Influence worth it for social media management and influencer marketing?
How much does Later Influence cost?
Later Influence pricing starts at $16.67/month for the Starter plan. The Growth plan is $30/month, Advanced is $53.33/month and the Agency plan is $133.33/month. Enterprise pricing is custom. Add-ons and a free trial are also available. Is Later Influence worth it for social media management and influencer marketing?
Later Influence's customer service receives positive feedback. Users praise the responsiveness and helpfulness of the support team, highlighting their proactive approach and willingness to go the extra mile. The team's expertise and guidance throughout the campaign process are also frequently mentioned as valuable assets.
Is Later Influence customer service good?
Later Influence's customer service receives positive feedback. Users praise the responsiveness and helpfulness of the support team, highlighting their proactive approach and willingness to go the extra mile. The team's expertise and guidance throughout the campaign process are also frequently mentioned as valuable assets.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.