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Lefty

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Company health

Employee growth
14% increase in the last year
Web traffic
34% increase in the last quarter

Ratings

G2
4.7/5
(44)
Glassdoor
4.4/5
(6)

Lefty description

Lefty is a software platform designed specifically for managing influencer marketing campaigns, primarily for brands in the lifestyle sector. It offers tools to help companies find and connect with influencers, manage relationships, track campaign performance, and measure results against competitors. Lefty also provides features for social commerce integration and affiliate marketing management. Large, global brands use Lefty to streamline their influencer marketing efforts and gain data-driven insights.


Who is Lefty best for

Lefty is an influencer marketing platform built for lifestyle brands. Users love its comprehensive features, from influencer discovery to campaign tracking and competitor analysis. They praise its user-friendly interface and robust reporting. However, some find difficulty tracking smaller influencers and managing cross-platform profiles.

  • Best fit for small to mid-sized businesses.

  • Ideal for lifestyle brands.


Lefty features

Supported

Lefty offers robust campaign analytics, including automated reporting, performance tracking, and data-driven insights.

Supported

Lefty supports competitor analysis, including social media activity.

Supported

Lefty supports affiliate marketing program management, including recruiting, onboarding, and performance tracking.

Supported

Lefty offers tools to plan, execute, and manage influencer marketing campaigns.

Supported

Lefty supports influencer search and filtering with its database and smart filters.

Supported

Lefty offers tools to manage influencer relationships, including communication and collaboration features.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+0.75

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly positive
+1

Lefty reviews

We've summarised 31 Lefty reviews (Lefty G2 reviews) and summarised the main points below.

Pros of Lefty
  • Comprehensive influencer marketing platform, covering all aspects from talent discovery to campaign tracking.
  • Automated tasks and real-time performance measurement.
  • Competitive benchmarking and easy strategy adjustments.
  • User-friendly interface and excellent customer support.
  • Detailed reporting features for influencer campaigns, including story tracking.
Cons of Lefty
  • Difficult to track smaller influencers (<5k followers).
  • Connecting influencer profiles across platforms (IG, TikTok, YouTube) requires manual requests.
  • Limited platform integrations (e.g., LinkedIn, Twitch).
  • Data updates can be slow, requiring page refreshes.
  • Occasional bugs related to social media APIs.

Lefty pricing

The commentary is based on 1 reviews from Lefty G2 reviews.

No pricing information found.

Users sentiment

Strongly negative
-1

See the Lefty pricing page.


Lefty alternatives

  • Logo of Qoruz
    Qoruz
    Find, manage, and measure influencer campaigns effectively.
    Read more
  • Logo of Aspire
    Aspire
    Influencer marketing platform: manage campaigns, track results, and boost sales.
    Read more
  • Logo of CreatorIQ
    CreatorIQ
    Influencer marketing platform. Discover, manage, and measure campaigns.
    Read more
  • Logo of SARAL
    SARAL
    Finds influencers, manages campaigns, tracks sales, and measures ROI.
    Read more
  • Logo of Storyclash
    Storyclash
    Finds top influencers, analyzes competitors, tracks results.
    Read more
  • Logo of IMAI
    IMAI
    Finds best influencers, manages campaigns, measures results.
    Read more

Lefty FAQ

  • What is Lefty and what does Lefty do?

    Lefty is an influencer marketing platform for large, global lifestyle brands. It helps manage campaigns, track performance, and connect with influencers. Its features include competitor analysis, social commerce integration, and affiliate marketing management. However, some users find difficulty tracking smaller influencers and integrating certain social media platforms.

  • How does Lefty integrate with other tools?

    Lefty integrates with social commerce platforms and offers affiliate marketing program management. However, users report limited integrations with platforms like LinkedIn and Twitch, requiring manual effort to connect influencer profiles across different social media channels.

  • What the main competitors of Lefty?

    Top alternatives to Lefty include Traackr, Tagger by Sprout Social, and CreatorIQ. These platforms offer similar influencer marketing capabilities, including influencer discovery, campaign management, and performance tracking. Storyclash is another option, leveraging AI for enhanced influencer marketing strategies.

  • Is Lefty legit?

    Lefty appears to be a legitimate platform, boasting a user-friendly interface and comprehensive influencer marketing tools. However, some users mention difficulties tracking smaller influencers and slow data updates. Consider these factors when evaluating if Lefty is safe and right for your needs.

  • How much does Lefty cost?

    I couldn't find pricing details for Lefty. For the most current pricing information, it's best to visit Lefty's website or contact their sales team. This will give you the most accurate product pricing and help you decide if the product is worth it.

  • Is Lefty customer service good?

    Lefty's customer service receives positive feedback. Users highlight the "excellent" and readily available support team, particularly praising individuals like Emily and Danielle for their helpfulness and responsiveness. While the platform's complexity is noted, users appreciate the guidance provided by the support team in navigating the features.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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