Last updated on
Company health
Ratings
Lofty description
Lofty is an all-in-one real estate platform designed to streamline operations for individual agents, teams, and brokerages. It offers tools like customer relationship management (CRM), marketing automation, lead generation, and website building with IDX functionality. Lofty aims to help real estate professionals save time, boost productivity, and ultimately increase sales by providing a centralized hub for managing client interactions, marketing campaigns, and property information.
Who is Lofty best for
Lofty is an all-in-one real estate platform ideal for agents, teams, and brokerages seeking to streamline their operations. Users praise Lofty's integrated CRM, marketing automation, and website builder with IDX functionality. However, some users have reported slow customer support and occasional inaccuracies with the AI assistant. Lofty helps real estate professionals manage client interactions, marketing campaigns, and property information from a central hub.
-
Best fit for small to medium-sized real estate businesses.
-
Specifically designed for the real estate industry.
Lofty features
Supported Lofty supports lead nurturing with automated campaigns, behavioral analysis, and communication integrations. |
Supported Lofty supports automated follow-up through Smart Plans and email campaigns. |
Supported Lofty offers a centralized platform for managing customer interactions, including communication history. |
Supported Lofty supports IDX integration, allowing MLS listings display on websites. |
Supported Lofty offers a website builder with drag-and-drop functionality and templates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Lofty reviews
We've summarised 480 Lofty reviews (Lofty GetApp reviews, Lofty Software Advice reviews, Lofty TrustPilot reviews, Lofty Capterra reviews and Lofty G2 reviews) and summarised the main points below.
- All-in-one platform integrates CRM, website, and marketing automation.
- AI assistant helps with lead qualification, follow-up, and customer engagement.
- Robust automation features, including smart plans and drip campaigns.
- User-friendly interface and easy-to-navigate platform.
- IDX website functionality with property alerts and lead capture.
- Slow customer support response times, often taking weeks or months to resolve issues.
- AI assistant can be inaccurate and make mistakes in labeling leads or understanding client requests.
- Technical support can be difficult to work with, especially with complex problems.
- Additional charges for features like CMAs, dialers, and texting.
- Limited customization options, especially for website design and advanced features.
Lofty pricing
The commentary is based on 74 reviews from Lofty Capterra reviews, Lofty G2 reviews, Lofty Software Advice reviews and Lofty TrustPilot reviews.
Lofty's pricing is considered reasonable and a good value by many users, especially for individual agents. However, some reviewers express frustration with additional fees for features they expected to be included, and some find the overall cost high, particularly for teams. A few reviewers mention Lofty's pricing as competitive.
Users sentiment
Lofty alternatives
Lofty FAQ
Lofty is a real estate platform offering CRM, marketing automation, lead generation, and website building with IDX. It's designed for individual agents, teams, and brokerages seeking to streamline operations, boost productivity, and increase sales by centralizing client interactions, marketing campaigns, and property data.
What is Lofty and what does Lofty do?
Lofty is a real estate platform offering CRM, marketing automation, lead generation, and website building with IDX. It's designed for individual agents, teams, and brokerages seeking to streamline operations, boost productivity, and increase sales by centralizing client interactions, marketing campaigns, and property data.
Lofty integrates CRM, website building, and marketing automation within its platform. It also offers IDX integration for property listings and an AI assistant for lead management and client engagement. However, limited information is available regarding integrations with external tools.
How does Lofty integrate with other tools?
Lofty integrates CRM, website building, and marketing automation within its platform. It also offers IDX integration for property listings and an AI assistant for lead management and client engagement. However, limited information is available regarding integrations with external tools.
Lofty competes with other real estate platforms like Brivity and kvCORE, offering similar CRM, marketing, and lead generation tools. Crexi focuses on commercial real estate, while TenantCloud and Rent Manager cater to property management. Visual Lease specializes in lease asset management for larger companies.
What the main competitors of Lofty?
Lofty competes with other real estate platforms like Brivity and kvCORE, offering similar CRM, marketing, and lead generation tools. Crexi focuses on commercial real estate, while TenantCloud and Rent Manager cater to property management. Visual Lease specializes in lease asset management for larger companies.
Lofty's legitimacy is questionable based on user reviews. While some praise the platform's all-in-one design and AI assistant, negative reviews highlight slow customer support and AI inaccuracies. Consider these factors when evaluating if Lofty is safe and right for you.
Is Lofty legit?
Lofty's legitimacy is questionable based on user reviews. While some praise the platform's all-in-one design and AI assistant, negative reviews highlight slow customer support and AI inaccuracies. Consider these factors when evaluating if Lofty is safe and right for you.
Lofty's pricing information is not available. Contact Lofty directly to discuss pricing and determine if the product is a worthwhile investment for your needs.
How much does Lofty cost?
Lofty's pricing information is not available. Contact Lofty directly to discuss pricing and determine if the product is a worthwhile investment for your needs.
Lofty's customer service receives mixed reviews. While some users praise the helpfulness and responsiveness of the support team, others express frustration with slow response times, difficulty reaching support, and unresolved issues. Some users mention long waits for responses and unhelpful solutions.
Is Lofty customer service good?
Lofty's customer service receives mixed reviews. While some users praise the helpfulness and responsiveness of the support team, others express frustration with slow response times, difficulty reaching support, and unresolved issues. Some users mention long waits for responses and unhelpful solutions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.