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Looker Studio

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Last updated on

Ratings

G2
4.4/5
(432)
Glassdoor
3.5/5
(2)

Looker Studio description

Looker Studio is a tool that helps you create visual reports and dashboards from your company's data. It connects to over 1,000 different data sources, allowing you to combine data and create interactive charts and graphs. You can easily share these reports with your team, ensuring everyone is working with consistent data. Looker Studio also offers pre-built templates and AI-powered features to automate report generation, saving you time and effort.


Who is Looker Studio best for

Looker Studio is a powerful data visualization and reporting tool ideal for small to medium businesses, especially those heavily reliant on the Google product ecosystem. Users praise its easy connection to various data sources, fast dashboard creation, and diverse data transformation capabilities. However, some users have noted slow loading times with large datasets and limited download options. Looker Studio is best suited for marketing professionals and business owners in industries like Marketing & Advertising, Finance, Retail, and Software/IT, who need to create visually appealing reports and dashboards from multiple data sources to inform data-driven decisions.

  • Best for small to medium businesses leveraging the Google ecosystem.

  • Ideal for Marketing & Advertising, Finance, Retail, and Software/IT companies.


Looker Studio features

Supported

Looker Studio supports interactive visualizations, including drill-down, filtering, and tooltips.

Supported

Looker Studio supports bar, line, and pie charts, useful for various data visualization needs.

Supported

Looker Studio supports commenting via annotations and tooltips on dashboards.

Supported

Looker Studio allows combining multiple charts and data visualizations on customizable dashboards.

Supported

Looker Studio generates customizable reports with charts, tables, and summaries, including export options.

Supported

Looker Studio allows customizing colors, fonts, layouts, and annotations.

Supported

Looker Studio supports connecting to various data sources, including databases, spreadsheets, and cloud services.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.67

Ease of Use

Rather positive
+0.6

Reliability and Performance

Rather negative
-0.33

Ease of Implementation

Rather positive
+0.33

Scalability

Rather negative
-0.6

Looker Studio reviews

We've summarised 426 Looker Studio reviews (Looker Studio G2 reviews) and summarised the main points below.

Pros of Looker Studio
  • Easy to connect to various data sources, particularly within the Google ecosystem.
  • Provides a fast and efficient way to create visually appealing dashboards and reports.
  • Offers a wide range of data transformations and calculated fields.
  • Useful for presenting complex data in a clean and understandable manner.
  • Pre-built templates and themes simplify report creation.
Cons of Looker Studio
  • Slow loading times, especially with large datasets or blended data sources.
  • Limited download options for reports (e.g., lack of direct PDF and Word export).
  • Limited functionality for time comparisons and other advanced analytics.
  • Connecting to non-Google platforms often requires paid connectors.
  • Occasional bugs, glitches, and data syncing issues.

Looker Studio pricing

The commentary is based on 49 reviews from Looker Studio G2 reviews.

Looker Studio is praised for its free access and versatile data visualization capabilities. However, some users mention limitations with third-party platform integrations often requiring paid connectors. Others note occasional performance issues with large datasets.

Users sentiment

Rather positive
+0.67

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Looker Studio FAQ

  • What is Looker Studio and what does Looker Studio do?

    Looker Studio, now called Google Looker Studio, transforms your data into interactive dashboards and reports. Connecting to diverse data sources, it facilitates data blending, visualization, and sharing, empowering data-driven decisions. Pre-built templates and AI features streamline report creation.

  • How does Looker Studio integrate with other tools?

    Looker Studio integrates with over 1,000 data sources, including databases, spreadsheets, and cloud services. This allows users to combine data from various platforms and create comprehensive, interactive reports and dashboards. It works particularly well within the Google ecosystem.

  • What the main competitors of Looker Studio?

    Top alternatives to Looker Studio include Datapad, Explo, Abacum, and Google Data Studio. These competitors offer similar features, such as data visualization, reporting, and dashboard creation, often with varying pricing models and target audiences.

  • Is Looker Studio legit?

    Yes, Looker Studio is a legitimate and safe tool offered by Google. It's a popular choice for creating data visualizations and reports, connecting to various data sources and offering collaborative features. However, be aware of potential slow loading times and limited download options.

  • How much does Looker Studio cost?

    Looker Studio is free to use. There is no pricing information available regarding paid plans or add-ons. Therefore, determining its overall worth depends entirely on your specific needs and how well the product features align with them.

  • Is Looker Studio customer service good?

    Looker Studio's customer service receives mixed reviews. Some users appreciate the available resources like online courses and documentation, while others express frustration with the lack of direct support and slow response times for troubleshooting and platform issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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