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MailerLite

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Company health

Employee growth
13% increase in the last year
Web traffic
10% decrease in the last quarter

Ratings

G2
4.7/5
(930)
Capterra
4.7/5
(1927)

MailerLite description

MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.


Who is MailerLite best for

MailerLite is an ideal choice for businesses seeking a user-friendly and affordable email marketing solution. Users praise its intuitive design and responsive customer support. While MailerLite is praised for its ease of use, some users have noted that the platform's customization options are somewhat limited. Overall, MailerLite is a powerful tool for businesses looking to leverage email marketing to connect with their audience and drive growth.

  • MailerLite is a great option for businesses of all sizes, but it is particularly well-suited to the needs of small and growing businesses.

  • MailerLite is a versatile email marketing platform suitable for a wide range of industries including e-commerce, retail, healthcare, finance, and more.


MailerLite features

Supported

MailerLite supports drip campaigns through its automation features, email sequencing capabilities and personalisation options.

Supported

MailerLite offers pre-designed and customizable email templates.

Supported

MailerLite provides a drag and drop landing page builder.

Supported

MailerLite supports A/B testing for email campaigns.

Supported

MailerLite allows for automated email sequences triggered by user behaviour.

Supported

MailerLite allows scheduling emails for specific times.

Supported

MailerLite provides tools for building, hosting and customizing landing pages and forms.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.55

Customer Service

Strongly positive
+0.89

Ease of Use

Strongly positive
+0.85

Reliability and Performance

Rather positive
+0.33

Ease of Implementation

Rather positive
+0.42

Scalability

Rather negative
-0.41

MailerLite reviews

We've summarised 2849 MailerLite reviews (MailerLite GetApp reviews, MailerLite Software Advice reviews, MailerLite Capterra reviews and MailerLite G2 reviews) and summarised the main points below.

Pros of MailerLite
  • Affordable pricing and a free plan with essential features.
  • Excellent and responsive customer support.
  • User-friendly interface and easy to set up.
  • Integrates well with other platforms like WordPress and Zapier.
Cons of MailerLite
  • The migration between Classic and New has been clunky and caused some users to lose data.
  • Limited customization options for email templates and landing pages.
  • Mobile app is underwhelming with limited functionality.
  • The drag and drop editor can be finicky at times.

MailerLite pricing

The commentary is based on 552 reviews from MailerLite Capterra reviews, MailerLite G2 reviews and MailerLite GetApp reviews.

MailerLite offers a 30-day free trial for all paid plans. A slider is used to adjust pricing based on the number of subscribers.

Users sentiment

Rather positive
+0.49

See the MailerLite pricing page.

  • MailerLite has a free plan.

  • MailerLite has a free trial.

Free
Free

12,000 monthly emails 1 user seat 24/7 Email & chat support for up to 30 days Key features: Drag & drop editor Email automation builder Websites 10 landing pages Comparative reporting Signup forms & pop-ups

Growing Business
$9 per subscriber/month

Unlimited monthly emails 3 user seats 24/7 Email support All Free features, plus: Sell digital products Unlimited templates Dynamic emails Campaign auto-resend Multivariate testing Unlimited websites & blogs Unlimited landing pages Unsubscribe page builder

Advanced
$18 per subscriber/month

Unlimited monthly emails Unlimited user seats 24/7 Live chat & email support All Growing Business features, plus: Smart sending Facebook integration Custom HTML editor Promotion pop-ups Enhanced automations Preference center AI writing assistant Partner discounts

Enterprise
Custom

Unlimited user seats 24/7 Live chat & email support Dedicated success manager Dedicated IP & deliverability consultation Onboarding consultation and training Account audit and performance improvements


MailerLite alternatives

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  • Logo of Cyberimpact
    Cyberimpact
    Easy email marketing for Canadian businesses.
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  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Email, ads, automation, websites — unified marketing platform.
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  • Logo of Acumbamail
    Acumbamail
    Email marketing and SMS campaigns made easy.
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  • Logo of Beefree
    Beefree
    Design stunning emails effortlessly, code-free, with collaborative tools.
    Read more

MailerLite FAQ

  • What is MailerLite and what does MailerLite do?

    MailerLite is an email marketing platform designed for businesses of all sizes. It offers tools to create and send email newsletters, build landing pages, automate marketing workflows, and track campaign performance. Known for its user-friendly interface and affordable pricing, MailerLite is a popular choice for businesses seeking a straightforward email marketing solution.

  • How does MailerLite integrate with other tools?

    MailerLite provides a variety of integrations with other tools and platforms, including popular e-commerce platforms, CRM systems, and marketing automation tools, to streamline your workflow. You can connect MailerLite with applications such as WordPress, Shopify, Zapier, and more.

  • What the main competitors of MailerLite?

    MailerLite's top competitors include Moosend, Sendinblue, Mailchimp, and ActiveCampaign. These platforms offer similar email marketing, automation, and landing page features, catering to various business needs and budgets.

  • Is MailerLite legit?

    MailerLite is a safe and legitimate email marketing platform. Users appreciate its affordability, user-friendly interface, and integrations. However, some users have reported issues with the platform's recent migration and limited customization options.

  • How much does MailerLite cost?

    There is no pricing information available for MailerLite.

  • Is MailerLite customer service good?

    Based on the reviews, MailerLite's customer service is generally praised for being responsive, helpful, and knowledgeable. Users frequently mention positive experiences with the support team, highlighting their patience and willingness to resolve issues effectively.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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