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mediasmart

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Company health

Employee growth
18% increase in the last year
Web traffic
16% decrease in the last quarter
Financing
June 2015 - $4M

Ratings

G2
4.4/5
(78)

mediasmart description

Mediasmart is a platform that helps businesses manage their digital advertising across different channels like mobile, TV, and billboards. It uses data to target specific audiences with personalized messages, aiming to create a more impactful advertising experience. Businesses can use mediasmart's self-service tools, work with their team, or integrate their technology directly.


Who is mediasmart best for

Mediasmart is a digital advertising platform that helps businesses manage campaigns across multiple channels. Users praise its advanced targeting options, real-time bidding, and easy-to-use interface. However, some users have noted issues with geo-targeting and the platform's UI. Mediasmart is best for small to medium businesses looking to enhance their digital advertising efforts.

  • Best fit for small to medium-sized businesses.

  • Ideal for businesses focused on digital advertising.


mediasmart features

Supported

Mediasmart leverages AI for campaign optimization, including bidding and targeting.

Supported

Mediasmart manages campaigns across multiple platforms with advanced targeting options.

Supported

Mediasmart supports programmatic advertising across multiple channels like mobile, CTV, and DOOH.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-1

Customer Service

Strongly positive
+0.71

Ease of Use

Rather positive
+0.33

Reliability and Performance

Neutral
+0.2

Ease of Implementation

Rather positive
+0.33

mediasmart reviews

We've summarised 78 mediasmart reviews (mediasmart G2 reviews) and summarised the main points below.

Pros of mediasmart
  • Wide range of targeting options, including advanced features like footfall attribution.
  • Real-time bidding capabilities and robust data analytics.
  • Easy to use platform for campaign setup and optimization.
  • Excellent and responsive customer support.
  • Variety of ad formats, including rich media and innovative integrations like NexD.
Cons of mediasmart
  • Geo-targeting with small radius (100-200m) has delivery issues.
  • Limited inventory, especially for DOOH and CTV in some regions like LATAM.
  • Platform UI can be unattractive and confusing, particularly the reporting section.
  • Creatives upload process can be cumbersome, especially bulk uploads with different names.
  • Occasional platform bugs and slow loading times.

mediasmart pricing

The commentary is based on 6 reviews from mediasmart G2 reviews.

Mediasmart's pricing is generally considered affordable and offers good value for reaching a large audience. However, some users have found the cost-per-thousand impressions (CPM) to be high relative to the results achieved, particularly for targeted campaigns. Others find the platform's pricing structure competitive, especially for those bypassing agencies and working with moderate budgets.

Users sentiment

Strongly negative
-1

mediasmart alternatives

  • Logo of Genius Monkey
    Genius Monkey
    Data-driven ads across all channels, fully managed for better results.
    Read more
  • Logo of StackAdapt
    StackAdapt
    Programmatic advertising platform. Reach your audience across any device.
    Read more
  • Logo of Simpli.fi
    Simpli.fi
    Localized programmatic advertising platform for precise targeting.
    Read more
  • Logo of Smartly.io
    Smartly.io
    Automates social media ads, scales campaigns, boosts ROI.
    Read more
  • Logo of Kargo
    Kargo
    Premium mobile ads, reaching the right audience, simply.
    Read more
  • Logo of Yeahmobi
    Yeahmobi
    Mobile ad platform using AI for targeted campaigns and higher revenue.
    Read more

mediasmart FAQ

  • What is mediasmart and what does mediasmart do?

    Mediasmart is a digital advertising platform that helps businesses manage campaigns across various channels, including mobile, TV, and billboards. It uses data and AI to optimize ad targeting and delivery for maximum impact. Users praise its advanced targeting options and real-time bidding but note occasional platform issues and limited inventory in certain regions.

  • How does mediasmart integrate with other tools?

    Mediasmart integrates its technology directly with other tools, offering a self-service platform and team collaboration options for seamless campaign management. This allows for programmatic advertising across multiple channels, including mobile, CTV, and DOOH, enhancing campaign reach and efficiency.

  • What the main competitors of mediasmart?

    Top alternatives to mediasmart include Basis, Google Ads, Google Ad Manager, and Genius Monkey. These platforms offer similar features such as cross-channel campaign management, programmatic advertising, and data-driven optimization. They cater to various business sizes and advertising needs.

  • Is mediasmart legit?

    Mediasmart is a legitimate advertising platform. User reviews highlight its advanced targeting and real-time bidding. However, some users mention a complex UI and limited inventory in certain regions. Consider these factors when assessing if Mediasmart is safe and suitable for your needs.

  • How much does mediasmart cost?

    I couldn't find specific pricing details for mediasmart. For accurate product pricing and to determine if mediasmart is worth the cost, it's best to contact their sales team directly. They can provide tailored pricing based on your specific needs.

  • Is mediasmart customer service good?

    Mediasmart's customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive approach to problem-solving. Support is readily available, even on weekends and holidays. While some mention slow responses, the overall sentiment towards customer service is favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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