Logo of Perpetua

Perpetua

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
43% decrease in the last year
Web traffic
7% increase in the last quarter
Financing
July 2018 - $750K

Ratings

G2
4.5/5
(78)
Capterra
3.1/5
(11)
TrustPilot
4.2/5
(40)
Glassdoor
3.8/5
(63)

Perpetua description

Perpetua is software designed to improve online advertising performance for businesses selling on platforms like Amazon, Walmart, and Instacart. It uses automation and AI to manage and optimize ad campaigns, aiming to increase sales and reach more customers. Perpetua offers tools for managing budgets, bidding on keywords, and analyzing ad performance. It promises to simplify advertising, maximize return on investment, and provide insights into market trends.


Who is Perpetua best for

Perpetua is ideal for businesses selling on Amazon, Walmart, and Instacart that are looking to boost ad performance and sales. Users praise Perpetua's AI-powered bidding and intuitive interface, while some note concerns about pricing and occasional bugs. It's a good fit for those seeking streamlined campaign management and data-driven insights.

  • Ideal for small, medium, and large businesses seeking to enhance their online advertising performance.

  • Strong fit for retail, consumer goods, manufacturing, media & entertainment, healthcare, and professional services.


Perpetua features

Supported

Perpetua offers advertising automation capabilities, including bid and budget optimization, automated campaign management, and continuous optimization based on AI and machine learning.

Supported

Perpetua offers customizable reporting and analytics dashboards for tracking campaign performance.

Supported

Perpetua analyzes sales performance with hourly insights and enterprise-level reporting.

Supported

Perpetua supports multi-channel campaigns across various marketplaces like Amazon and Walmart.

Supported

Perpetua uses AI to optimize bids and budgets for advertising campaigns.

Supported

Perpetua offers budget optimization, tracking, and management features.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.2

Customer Service

Strongly positive
+0.74

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Neutral
+0.27

Perpetua reviews

We've summarised 129 Perpetua reviews (Perpetua GetApp reviews, Perpetua Software Advice reviews, Perpetua TrustPilot reviews, Perpetua Capterra reviews and Perpetua G2 reviews) and summarised the main points below.

Pros of Perpetua
  • AI-powered bidding algorithms optimize campaigns effectively.
  • Intuitive and user-friendly interface is easy to navigate.
  • Robust automation features save time and effort.
  • Detailed reporting and data visualization tools.
  • Excellent and responsive customer support praised by many.
Cons of Perpetua
  • High pricing and hidden costs for some features.
  • Predatory contract terms with limited cancellation options.
  • Occasional bugs and technical issues reported.
  • Data syncing issues and data lag create inaccuracies.
  • Limited functionality for analyzing organic performance.

Perpetua pricing

The commentary is based on 23 reviews from Perpetua Capterra reviews, Perpetua G2 reviews, Perpetua GetApp reviews, Perpetua Software Advice reviews and Perpetua TrustPilot reviews.

Perpetua's pricing is a common concern. While some users find the cost worthwhile due to increased ROI and time savings, others consider it expensive, especially given the yearly contracts and potential for ineffective campaigns. Several reviewers mention pricing relative to other tools and dissatisfaction with charges for services not rendered.

Users sentiment

Neutral
+0.2

Perpetua alternatives

  • Logo of atom11
    atom11
    Unlock Amazon sales growth with clear ad and product insights.
    Read more
  • Logo of Zitcha
    Zitcha
    Own your retail media network, simply.
    Read more
  • Logo of Intentwise
    Intentwise
    Amazon & Walmart ad automation and analytics for peak performance.
    Read more
  • Logo of Quartile
    Quartile
    AI-powered ad automation for e-commerce marketplaces. Boosts sales.
    Read more
  • Logo of CommerceIQ
    CommerceIQ
    AI-powered ecommerce automation for big brands on major marketplaces.
    Read more
  • Logo of m19
    m19
    Amazon ad automation for smarter campaigns and bigger profits.
    Read more

Perpetua FAQ

  • What is Perpetua and what does Perpetua do?

    Perpetua is an AI-powered advertising automation platform for e-commerce businesses selling on Amazon, Walmart, and Instacart. It optimizes ad campaigns, manages budgets, and provides performance insights to maximize sales and reach. Perpetua simplifies online advertising through automation and data-driven recommendations.

  • How does Perpetua integrate with other tools?

    Perpetua integrates with major marketplaces like Amazon, Walmart, and Instacart. It also offers reporting and analytics tools to track campaign performance across these channels. Further integration details are limited.

  • What the main competitors of Perpetua?

    Top Perpetua competitors include Teikametrics, Intentwise, and AdScale. These alternatives offer similar advertising automation and optimization features, catering to businesses selling on online marketplaces like Amazon and Walmart. They provide tools for campaign management, data analysis, and performance tracking to improve ad ROI.

  • Is Perpetua legit?

    Yes, Perpetua is a legitimate software designed for optimizing online advertising, especially on major retail platforms. User reviews highlight its AI-powered bidding and user-friendly interface. However, potential users should be aware of reported concerns regarding pricing and contract terms. Is Perpetua safe? It appears to be, but due diligence is always recommended.

  • How much does Perpetua cost?

    Perpetua doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and advertising spend. Consider factors like product features and your budget when determining if Perpetua is worth the investment for your business.

  • Is Perpetua customer service good?

    Perpetua's customer service receives positive feedback overall. Users highlight the responsiveness and expertise of their account managers, as well as the helpful support team. However, some negative reviews mention unhelpful support experiences and difficulty getting issues resolved.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.