Logo of Placer

Placer

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Last updated on

Company health

Employee growth
14% increase in the last year
Web traffic
5% decrease in the last quarter

Ratings

G2
4.8/5
(2)
Glassdoor
4.5/5
(141)

Placer description

Placer is a location intelligence software that uses mobile location data to give businesses information about customer behavior. It helps businesses understand where their customers go, what brands they prefer, and how these patterns change over time. This data can be used for market research, competitor analysis, and to develop strategies for things like store location selection and marketing campaigns. Placer primarily serves retail, real estate, and tourism industries, but also offers solutions for other sectors.


Who is Placer best for

Placer is a location intelligence platform that helps businesses understand customer behavior using mobile location data. Ideal for retailers, real estate companies, and tourism operators, Placer provides insights into customer visits, brand preferences, and competitor analysis. This data empowers businesses to make informed decisions about store locations, marketing campaigns, and overall business strategy.

  • Best fit for enterprise businesses (1000+ employees).

  • Strong fit for retail, real estate, and tourism industries.


Placer features

Supported

Placer.ai supports competitor trend analysis through its competitive intelligence tools.

Supported

Placer.ai supports competitor analysis and provides data which can be used for interactive exercises.

Supported

Placer.ai aggregates offline, online, partner, and audience data.


Placer pricing

See the Placer pricing page.

  • Placer has a free plan.


Placer alternatives

  • Logo of xMap
    xMap
    Map business data, find hidden insights, make smarter decisions.
    Read more
  • Logo of GeoTwinX
    GeoTwinX
    Map-based insights for smarter business decisions.
    Read more
  • Logo of ReportLinker
    ReportLinker
    Finds market insights across industries with AI-powered search.
    Read more
  • Logo of Contify
    Contify
    AI-powered market and competitive intelligence for smarter decisions.
    Read more
  • Logo of Spectrum Spatial
    Spectrum Spatial
    Maps location data, revealing hidden insights for smarter decisions.
    Read more
  • Logo of CleverMaps
    CleverMaps
    Map business data, gain insights, and make smarter decisions.
    Read more

Placer FAQ

  • What is Placer and what does Placer do?

    Placer is a location intelligence platform providing businesses with insights into consumer behavior using mobile location data. It helps analyze customer visits, brand preferences, and trends for market research, competitor analysis, and strategic decisions like store placement and marketing. Placer primarily serves the retail, real estate, and tourism sectors.

  • How does Placer integrate with other tools?

    Placer integrates data from various sources, including offline, online, partner, and audience data. This data integration feature enables comprehensive analysis by combining diverse datasets within the platform. It does not list specific integrations with other tools.

  • What the main competitors of Placer?

    Alternatives to Placer include GeoTwinX and Mapidea, both location intelligence platforms offering data visualization and analysis for business decisions. ArcGIS Online provides cloud-based mapping and analysis, while SleekFlow focuses on customer engagement across various channels.

  • Is Placer legit?

    Placer is a legitimate location intelligence software specializing in customer behavior analytics. It's generally considered safe and useful for businesses, especially in retail, real estate, and tourism, looking to leverage location data for market research and strategic planning. Consider exploring user reviews for more specific feedback.

  • How much does Placer cost?

    Placer doesn't publicly disclose its product pricing. For detailed pricing information, it is recommended to contact Placer directly.

  • Is Placer customer service good?

    There is no information available about Placer's customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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