Logo of Pulley

Pulley

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Company health

Employee growth
8% increase in the last year
Web traffic
6% decrease in the last quarter
Financing
March 2022 - $50M

Ratings

G2
4.8/5
(111)
Glassdoor
3.9/5
(15)

Pulley description

Pulley is an equity management software designed for growing businesses. It helps you manage employee stock options, create investor reports, and stay compliant with regulations. Pulley streamlines processes like fundraising by modeling dilution and managing investor relations. It also helps with compliance tasks like generating 409A valuations and tax forms. Its employee dashboard gives your team clear information about their equity ownership.


Who is using Pulley?


Who is Pulley best for

Pulley is a user-friendly equity management software ideal for high-growth startups. It simplifies tasks like managing stock options, creating investor reports, and ensuring compliance. Users praise its intuitive interface and responsive customer support. However, some have noted challenges with keeping the cap table updated and limited editing capabilities for stock purchase agreements.

  • Best for startups and high-growth businesses.

  • Suitable for various industries seeking equity management.


Pulley features

Supported

Pulley offers customizable reporting that can be tailored for investors.

Supported

Pulley offers comprehensive capitalization table management.

Supported

Pulley supports tracking shareholder information and ownership.

Supported

Pulley supports issuing equity, including shares and stock options.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+1

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+0.78

Ease of Implementation

Strongly positive
+1

Pulley reviews

We've summarised 101 Pulley reviews (Pulley G2 reviews) and summarised the main points below.

Pros of Pulley
  • Intuitive and user-friendly interface for cap table management.
  • Excellent and responsive customer support.
  • Seamless and fast onboarding process.
  • Helpful tools for fundraising, including dilution modeling.
  • Competitive pricing, especially for early-stage startups.
Cons of Pulley
  • Difficulty keeping the cap table up to date with document uploads.
  • Redundancy with Clerky for founders already using it for incorporation.
  • Automated features for uploading agreements need improvement.
  • Limited ability to edit stock purchase agreement templates.
  • Unclear onboarding process for some users.

Pulley pricing

The commentary is based on 15 reviews from Pulley G2 reviews.

Pulley's pricing is frequently praised as competitive, affordable, and a great value, especially compared to competitors like Carta. Users appreciate the reasonable 409A valuations and overall cost-effectiveness for cap table management. One user even mentioned implementing Pulley for 40% less than their previous solution.

Users sentiment

Strongly positive
+1

See the Pulley pricing page.

  • Pulley has a free trial.

Startup
1200

Includes cap table management, share certificates, electronic sending and signing of option grants, SAFEs, and more. It also includes fundraising modeling, concierge onboarding, option and equity templates, offer letters, and a communications hub.

Growth
3500

Includes all features of the Startup plan plus 409A valuations, replacement for DocuSign for issuing equity grants, electronic option exercises, Rule 701, Form 3921, board approvals, and HRIS integration.

Custom
Custom

Offers tailored solutions with all the features of the Growth plan and additional options such as ASC 718 and priority onboarding.


Pulley alternatives

  • Logo of Carta
    Carta
    Equity management, valuations, and investor relations. Modern cap table.
    Read more
  • Logo of Capboard
    Capboard
    Manage equity, model funding, and engage investors effortlessly.
    Read more
  • Logo of Cake Equity
    Cake Equity
    Manage equity simply, automate ownership tracking, and model scenarios.
    Read more
  • Logo of Fidelity Private Shares
    Fidelity Private Shares
    Manage employee equity, fundraising, and investor relations seamlessly.
    Read more
  • Logo of Astrella
    Astrella
    Manage equity, track ownership, and simplify stock options.
    Read more
  • Logo of Carta Total Comp
    Carta Total Comp
    Benchmark and manage fair equity and salary.
    Read more

Pulley FAQ

  • What is Pulley and what does Pulley do?

    Pulley is equity management software for growing businesses. It streamlines cap table management, employee stock option tracking, investor reporting, and compliance tasks. Pulley helps with fundraising by modeling dilution and managing investor relations, offering a user-friendly platform for equity administration.

  • How does Pulley integrate with other tools?

    Pulley integrates with several tools to enhance its functionality. It connects with HR platforms like BambooHR and Namely, payroll systems like Gusto and Rippling, and accounting software like QuickBooks. These integrations streamline data flow and ensure accurate equity information.

  • What the main competitors of Pulley?

    Pulley's main competitors include Ledgy, Cake Equity, and Carta. These platforms offer similar equity management solutions for startups and growing businesses, focusing on cap table management, employee stock options, and investor relations. Other alternatives like Aumni and Qapita cater to slightly different needs within the broader equity management ecosystem.

  • Is Pulley legit?

    Pulley is a legitimate equity management software. User reviews praise its intuitive interface and responsive customer support. It effectively manages cap tables, investor reporting, and equity issuance, making it a safe and useful tool for managing equity.

  • How much does Pulley cost?

    Pulley pricing starts at $1200/year for the Startup plan. The Growth plan is $3500/year. Custom pricing is available for larger businesses needing tailored solutions. Is Pulley worth it? It depends on your specific equity management needs and budget.

  • Is Pulley customer service good?

    Pulley's customer service receives overwhelmingly positive feedback. Users praise the responsive, helpful, and knowledgeable support team, highlighting their quick responses, personalized assistance, and smooth onboarding experience. A few users mention difficulty navigating the interface, but support quickly resolves these issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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