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SAS Customer Intelligence 360 Platform description
SAS Customer Intelligence 360 is a comprehensive marketing platform designed for large businesses. This subscription-based software helps companies understand their customer's individual buying journeys across all channels, both online and offline. Its notable features include detailed customer behavior tracking and analysis and automated, personalized message generation delivered across multiple channels like email and text. Ultimately, this data-driven platform allows marketing teams to make better decisions, target their audiences more effectively, and personalize customer interactions to improve the overall customer experience.
Who is SAS Customer Intelligence 360 Platform best for
SAS Customer Intelligence 360 is a powerful marketing platform ideal for large businesses wanting to personalize customer interactions. Users praise its robust analytics and real-time data processing. However, some find the platform expensive and complex. It's best for enterprises in finance, education, or software seeking advanced marketing automation and detailed customer insights.
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Best fit for large enterprises seeking a robust, scalable marketing platform.
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Ideal for Finance, Banking & Insurance, Education, and Software/IT companies.
SAS Customer Intelligence 360 Platform features
Supported SAS CI360 enables cross-channel campaign management from one platform. |
Supported SAS CI 360 supports personalized, omnichannel customer journeys with goal-based automation. |
Supported SAS CI 360 supports real-time personalized interactions using AI and journey orchestration. |
Supported SAS CI360 supports personalized messaging across multiple channels like web, mobile, email, and social media. |
Supported SAS CI 360 offers real-time journey orchestration, enabling personalized experiences across channels. |
Supported SAS CI 360 supports Journey AI by enabling personalized customer journeys, real-time decisioning, and next best action orchestration. |
Supported SAS Customer Intelligence 360 supports customer journey analytics, including AI-driven insights and impact analysis. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
SAS Customer Intelligence 360 Platform reviews
We've summarised 83 SAS Customer Intelligence 360 Platform reviews (SAS Customer Intelligence 360 Platform G2 reviews) and summarised the main points below.
- Robust analytics and reporting capabilities, providing valuable customer insights.
- Effective customer segmentation and targeting features.
- Real-time data processing and interaction capabilities.
- User-friendly interface for campaign management and execution.
- Easy integration with other SAS products and some third-party applications.
- High pricing model, noted as expensive and potentially unaffordable for smaller businesses.
- Complex user interface, especially for new users and those lacking technical expertise.
- Limited customization options for certain features.
- Lack of support for all cloud providers.
- Occasional bugs and instability issues reported.
SAS Customer Intelligence 360 Platform pricing
The commentary is based on 22 reviews from SAS Customer Intelligence 360 Platform G2 reviews.
SAS Customer Intelligence 360 is a multichannel marketing hub that takes marketers beyond a traditional customer data platform with market-leading advanced audience creation, targeting and activation. SAS enables marketers to better understand customer journeys, orchestrate personalized customer experiences across all touchpoints, and take advantage of analytically driven attribution to measure success and prove marketing ROI.
Users sentiment
See the SAS Customer Intelligence 360 Platform pricing page.
SAS Customer Intelligence 360 Platform alternatives
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SAS Customer Intelligence 360 Platform FAQ
SAS Customer Intelligence 360 Platform is a comprehensive marketing platform for large businesses. It enables personalized customer journeys, real-time interaction, and cross-channel campaign management. This data-driven platform empowers marketing teams to improve customer experience and optimize marketing ROI.
What is SAS Customer Intelligence 360 Platform and what does SAS Customer Intelligence 360 Platform do?
SAS Customer Intelligence 360 Platform is a comprehensive marketing platform for large businesses. It enables personalized customer journeys, real-time interaction, and cross-channel campaign management. This data-driven platform empowers marketing teams to improve customer experience and optimize marketing ROI.
SAS Customer Intelligence 360 integrates with other SAS products and some third-party applications. However, users have noted limited customization options and integrations with all cloud providers are not supported.
How does SAS Customer Intelligence 360 Platform integrate with other tools?
SAS Customer Intelligence 360 integrates with other SAS products and some third-party applications. However, users have noted limited customization options and integrations with all cloud providers are not supported.
Alternatives to SAS Customer Intelligence 360 include Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot Marketing Hub, Mailchimp, ActiveCampaign, and Common Room. These competitors offer similar features such as customer journey analytics, campaign management, and personalized messaging.
What the main competitors of SAS Customer Intelligence 360 Platform?
Alternatives to SAS Customer Intelligence 360 include Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot Marketing Hub, Mailchimp, ActiveCampaign, and Common Room. These competitors offer similar features such as customer journey analytics, campaign management, and personalized messaging.
SAS Customer Intelligence 360 Platform is a legitimate, robust marketing platform known for its comprehensive analytics and real-time interaction capabilities. However, potential users should be aware of its complex interface and high pricing, which may make it more suitable for larger enterprises.
Is SAS Customer Intelligence 360 Platform legit?
SAS Customer Intelligence 360 Platform is a legitimate, robust marketing platform known for its comprehensive analytics and real-time interaction capabilities. However, potential users should be aware of its complex interface and high pricing, which may make it more suitable for larger enterprises.
I couldn't find specific pricing details for SAS Customer Intelligence 360. Contact SAS directly for a personalized quote based on your specific needs and to determine if the platform's customer intelligence capabilities are worth the investment for your business.
How much does SAS Customer Intelligence 360 Platform cost?
I couldn't find specific pricing details for SAS Customer Intelligence 360. Contact SAS directly for a personalized quote based on your specific needs and to determine if the platform's customer intelligence capabilities are worth the investment for your business.
SAS Customer Intelligence 360's customer support receives positive feedback. Users highlight the helpful and readily available support staff, contributing to a positive customer experience. Some users mention minor difficulties with integrations, which were resolved effectively by support.
Is SAS Customer Intelligence 360 Platform customer service good?
SAS Customer Intelligence 360's customer support receives positive feedback. Users highlight the helpful and readily available support staff, contributing to a positive customer experience. Some users mention minor difficulties with integrations, which were resolved effectively by support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.