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Sift

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Last updated on

Company health

Employee growth
6% decrease in the last year
Web traffic
6% increase in the last quarter
Financing
November 2021 - $157M

Ratings

G2
4.6/5
(390)
Capterra
4.5/5
(15)
Glassdoor
3.5/5
(133)

Sift description

Sift is a fraud detection and prevention software that uses artificial intelligence to help businesses protect themselves from online fraud. It analyzes huge amounts of data to identify and block fraudulent transactions, account takeovers, and other risky activities. Sift is designed for companies of all sizes and is used by businesses in various industries, particularly in e-commerce and online marketplaces. Sift's strength lies in its sophisticated AI and machine learning technology, which helps businesses reduce fraud losses, improve accuracy in identifying fraudulent activity, and streamline their fraud prevention operations.


What companies are using Sift?

Hertz is using Sift
Hertz
Reddit is using Sift
Reddit
NIKON is using Sift
NIKON
FanDuel is using Sift
FanDuel
Kickstarter is using Sift
Kickstarter
Patreon is using Sift
Patreon
DOorDash is using Sift
DOorDash
Poshmark is using Sift
Poshmark
Zapier is used by Hertz, Reddit, NIKON, FanDuel, Kickstarter, Patreon, DOorDash, Poshmark.

Who is Sift best for

Sift is a fraud detection and prevention platform leveraging AI to protect businesses from online fraud. Sift analyzes data to identify fraudulent transactions and account takeovers. Users love the automated review process and real-time detection but dislike the pricing for smaller businesses and occasional IP inaccuracies. Best for online businesses needing robust fraud protection.

  • Best fit for small to medium-sized businesses (SMBs) and enterprises.

  • Ideal for e-commerce, finance, and online marketplaces.


Sift features

Supported

Sift provides real-time transaction monitoring to detect fraudulent activities.

Supported

Sift uses a global data network to improve fraud detection accuracy.

Supported

Sift uses AI and machine learning to detect and prevent fraud.

Supported

Sift offers specialized tools and strategies to detect and prevent subscription fraud, protecting businesses from revenue loss.

Supported

Sift uses AI and machine learning to reduce false declines and improve customer experience.

Supported

Sift provides real-time fraud detection using machine learning and a vast data network.


Sift reviews

We've summarised 391 Sift reviews (Sift Capterra reviews and Sift G2 reviews) and summarised the main points below.

Pros of Sift
  • Helpful customer support.
  • Automates manual review processes.
  • Real-time fraud detection.
  • Adapts to emerging fraud trends.
  • Provides advanced data analytics.
Cons of Sift
  • IP location accuracy is sometimes unreliable.
  • Pricing can be prohibitive for small businesses.
  • Requires extensive training and resources.
  • Data collection practices raise privacy concerns.
  • Over-reliance on automation may lead to missed fraudulent activity.

Sift pricing

The commentary is based on 17 reviews from Sift G2 reviews.

No pricing information found on the website.

Users sentiment

Strongly negative
-0.71

See the Sift pricing page.


Sift alternatives

  • Logo of DataVisor
    DataVisor
    Stops online fraud before it happens, using AI.
    Read more
  • Logo of aiReflex
    aiReflex
    Stops online fraud in real time with clear explanations.
    Read more
  • Logo of Sardine
    sift vs Sardine
    Stops payment fraud in real-time, using powerful behavior analysis.
    Read more
  • Logo of Ravelin Enterprise
    Ravelin Enterprise
    Stops online fraud with smart data and human insights.
    Read more
  • Logo of fcase
    fcase
    Unifies fraud fighting, automates actions, sharpens insights, eases friction.
    Read more
  • Logo of ComplyAdvantage
    ComplyAdvantage
    Stops financial crime. AI-powered risk data. Streamlined compliance.
    Read more

Sift FAQ

  • What is Sift and what does Sift do?

    Sift is a fraud prevention platform employing AI to help businesses combat online fraud. It analyzes data to identify and block fraudulent transactions, account takeovers, and other high-risk activities, reducing fraud losses and improving accuracy. Sift is suitable for various industries, especially e-commerce.

  • How does Sift integrate with other tools?

    Sift integrates with various platforms through its API, webhooks, and pre-built integrations with popular tools like Shopify and Salesforce. This allows businesses to seamlessly incorporate Sift's fraud prevention capabilities into their existing workflows.

  • What the main competitors of Sift?

    Sift's main competitors include SEON. Fraud Fighters, Riskified, Kount, LexisNexis Intelligent Investigator, and Sardine. These alternatives offer similar fraud detection and prevention capabilities, often specializing in specific areas like e-commerce or financial services.

  • Is Sift legit?

    Yes, Sift is a legitimate fraud detection and prevention software. It uses AI to identify and block fraudulent transactions, and is trusted by various businesses, especially in e-commerce. While some users mention concerns about pricing and occasional inaccuracies, many praise its real-time detection and helpful customer support.

  • How much does Sift cost?

    Sift doesn't publicly disclose pricing. Contact their sales team to obtain custom pricing based on your specific needs and determine if Sift is worth the investment for your business.

  • Is Sift customer service good?

    Sift's customer service receives mixed reviews. While some users praise the helpful and knowledgeable support team, others express frustration with slow response times and limited personalized assistance. Several reviewers mention easy implementation and useful features, but others note the platform can be complex and occasionally buggy.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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