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The Trade Desk description
The Trade Desk is a software platform that helps big brands and advertising agencies plan and buy online ad campaigns. Their platform lets you target specific audiences across various channels like websites, mobile apps, and connected TV. The Trade Desk prides itself on offering transparent pricing and detailed performance reports so you can track how well your ads are doing.
Who is The Trade Desk best for
The Trade Desk is a robust ad management platform best suited for small to medium-sized businesses, especially advertising agencies and large brands. Users praise its comprehensive targeting options, helpful customer support, and easy campaign setup. However, some find the platform fees high and the reporting interface clunky. If your business needs a powerful ad platform with granular control, The Trade Desk is worth considering despite some usability drawbacks.
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Best fit for small to medium-sized businesses.
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Ideal for advertising agencies and brands managing large ad campaigns.
The Trade Desk features
Supported The Trade Desk supports programmatic advertising, offering automated ad buying and selling across various channels. |
Supported The Trade Desk offers audience insights through its platform, including targeting, analytics, and data integration. |
Supported The Trade Desk offers customizable dashboards, real-time data, and cross-channel analytics. |
Supported The Trade Desk dynamically adjusts bids using real-time bidding and offers advanced audience targeting. |
Supported The Trade Desk offers comprehensive audience targeting, including advanced filtering and data integration. |
Supported The Trade Desk offers budget setting, management, and tracking via features like Budget Pacing and Campaign Dashboard. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Scalability
The Trade Desk reviews
We've summarised 86 The Trade Desk reviews (The Trade Desk G2 reviews) and summarised the main points below.
- Excellent customer support, very responsive and helpful.
- Wide range of inventory and targeting options.
- Easy-to-use platform for campaign setup and management.
- Robust reporting features with detailed metrics.
- Bid factor feature is very useful and practical.
- Slow report generation and downloading.
- High platform fees.
- UI can be clunky and difficult to navigate.
- Reporting interface can be clunky and difficult to understand.
- Limited reporting customization, lack of custom reports.
The Trade Desk pricing
The commentary is based on 10 reviews from The Trade Desk G2 reviews.
The Trade Desk is often described as a premium DSP with higher platform fees compared to other providers. Users mention the cost, but many find the robust features, extensive inventory, and excellent customer support justify the expense.
Users sentiment
The Trade Desk alternatives
Adform Integrated Advertising PlatformUnified ad platform to create, manage, and measure campaigns.Read more
The Trade Desk FAQ
The Trade Desk is a software platform that helps large brands and advertising agencies buy and manage online ad campaigns. It offers audience targeting, detailed performance reports, and transparent pricing. The platform supports programmatic advertising across various channels like websites, mobile apps, and connected TV.
What is The Trade Desk and what does The Trade Desk do?
The Trade Desk is a software platform that helps large brands and advertising agencies buy and manage online ad campaigns. It offers audience targeting, detailed performance reports, and transparent pricing. The platform supports programmatic advertising across various channels like websites, mobile apps, and connected TV.
The Trade Desk integrates with various data, inventory, and measurement partners. It allows connections with major ad exchanges and demand-side platforms (DSPs). This broad integration provides flexibility and comprehensive campaign management capabilities.
How does The Trade Desk integrate with other tools?
The Trade Desk integrates with various data, inventory, and measurement partners. It allows connections with major ad exchanges and demand-side platforms (DSPs). This broad integration provides flexibility and comprehensive campaign management capabilities.
Top alternatives to The Trade Desk include Basis, illumin, and AdScale. These platforms offer similar features such as programmatic advertising, audience insights, and robust reporting and analytics. They cater to businesses seeking to streamline their online advertising campaigns.
What the main competitors of The Trade Desk?
Top alternatives to The Trade Desk include Basis, illumin, and AdScale. These platforms offer similar features such as programmatic advertising, audience insights, and robust reporting and analytics. They cater to businesses seeking to streamline their online advertising campaigns.
Yes, The Trade Desk is a legitimate advertising platform used by major brands and agencies. It's known for robust targeting and reporting features. However, some users find the platform pricey and the interface clunky.
Is The Trade Desk legit?
Yes, The Trade Desk is a legitimate advertising platform used by major brands and agencies. It's known for robust targeting and reporting features. However, some users find the platform pricey and the interface clunky.
The Trade Desk doesn't publicly disclose its pricing. It's likely based on factors like ad spend and specific needs. Contact their sales team for a customized quote.
How much does The Trade Desk cost?
The Trade Desk doesn't publicly disclose its pricing. It's likely based on factors like ad spend and specific needs. Contact their sales team for a customized quote.
The Trade Desk's customer service receives overwhelmingly positive feedback. Users consistently praise the helpfulness, responsiveness, and proactive support provided by their account management and support teams. While some users find the platform's interface challenging, the excellent customer service seems to mitigate this issue.
Is The Trade Desk customer service good?
The Trade Desk's customer service receives overwhelmingly positive feedback. Users consistently praise the helpfulness, responsiveness, and proactive support provided by their account management and support teams. While some users find the platform's interface challenging, the excellent customer service seems to mitigate this issue.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.