Logo of Trackier Mobile Marketing Platform

Trackier Mobile Marketing Platform

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Company health

Employee growth
25% increase in the last year
Web traffic
3% increase in the last quarter

Ratings

G2
4.8/5
(4)
TrustPilot
3.2/5
(1)
Glassdoor
4.9/5
(33)

Trackier Mobile Marketing Platform description

Trackier Mobile Marketing Platform (now Apptrove) helps app owners understand and improve their marketing. It shows you which ads get people to install your app, how much those users are worth, and if there's any fake activity. This helps you spend your marketing budget more effectively. Trackier provides detailed reports on your campaigns and users, and can even stop fraudulent installs. They focus on mobile app marketing and work with businesses of all sizes across many industries.


Who is Trackier Mobile Marketing Platform best for

Apptrove (formerly Trackier) is ideal for app developers and marketers who want to boost their app marketing ROI. We find it's a strong fit for medium and large businesses. Apptrove shines in industries like finance, e-commerce, and transportation, offering tools to help you understand user behavior and optimize ad spend.

  • Great for mid-sized to large companies seeking strong marketing ROI. Not ideal for smaller teams.

  • Apptrove is versatile, with noted success in finance, e-commerce, and transport. We see it as broadly applicable.


Trackier Mobile Marketing Platform features

Supported

Deep Linking: Allows to create branded short links and track user activity across channels, devices, and campaigns.

Supported

Audience Segmentation: Helps to segment user base based on their behavior, purchase intent and preferred communication mode.

Supported

iOS Attribution: Provides real-time SKAN Analytics to map user journeys, and identify bottlenecks in the conversion funnel on iOS devices.

Supported

Fraud Prevention: Offers anti-fraud shields to detect abnormal user behavior and install rates.

Supported

User Acquisition Tracking: Measure and visualize ad engagement, acquisition rates, and global coverage trends.

Supported

User Engagement Tracking: Track in-app activity with customized events and analyze user demographics.


Trackier Mobile Marketing Platform pricing

The commentary is based on 1 reviews from Trackier Mobile Marketing Platform TrustPilot reviews.

Trackier's pricing is considered very high relative to the value provided. Many users feel the platform is overpriced given the reported performance issues, integration difficulties, and inadequate support. We strongly recommend carefully evaluating the pricing against the potential risks.

See the Trackier Mobile Marketing Platform pricing page.


Trackier Mobile Marketing Platform alternatives

  • Logo of Tenjin
    Tenjin
    Mobile marketing insights: track users, analyze ads, prevent fraud.
    Read more
  • Logo of MobileAction
    MobileAction
    App store optimization, market intelligence, and competitor insights.
    Read more
  • Logo of Kochava
    Kochava
    Measure, analyze, and optimize ad spend across all platforms.
    Read more
  • Logo of Apptrove
    Apptrove
    Mobile marketing analytics: track, analyze, and optimize user journeys.
    Read more
  • Logo of Start.io
    Start.io
    Monetize your app and acquire users through targeted in-app ads.
    Read more
  • Logo of Singular
    Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more

Trackier Mobile Marketing Platform FAQ

  • What is Trackier Mobile Marketing Platform and what does Trackier Mobile Marketing Platform do?

    Trackier, now Apptrove, helps app businesses optimize their marketing. It tracks ad performance, measures user value, and detects fraudulent activity, enabling smarter budget allocation. We find that its detailed reporting and fraud prevention are valuable for improving app marketing ROI.

  • How does Trackier Mobile Marketing Platform integrate with other tools?

    Trackier integrates with various advertising and analytics platforms, allowing for streamlined data flow and analysis. This helps consolidate marketing efforts and provides a comprehensive view of campaign performance. We find this level of integration critical for effective mobile marketing.

  • What the main competitors of Trackier Mobile Marketing Platform?

    We find that Trackier's main competitors include Tenjin, Kochava, Singular, and AppsFlyer. These platforms offer similar mobile marketing analytics, attribution, and fraud prevention capabilities. Some also provide additional features like ad monetization and app store optimization.

  • Is Trackier Mobile Marketing Platform legit?

    Trackier, now Apptrove, appears to be a legitimate platform. We see positive growth trends and mostly favorable user reviews. It's worth exploring if you need help managing and optimizing your mobile app marketing campaigns.

  • How much does Trackier Mobile Marketing Platform cost?

    I'm sorry, but pricing information for Trackier Mobile Marketing Platform is not available at this time. We recommend contacting Trackier directly for the latest pricing details.

  • Is Trackier Mobile Marketing Platform customer service good?

    Based on the reviews, experiences with Trackier's customer service are mixed. Some users praise the excellent customer experience and implementation process. Others have had negative experiences with the support team and the CEO.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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