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Traffic Director

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Company health

Employee growth
5% increase in the last year
Web traffic
7% decrease in the last quarter

Ratings

G2
3.8/5
(3)
Glassdoor
3.8/5
(55086)

Traffic Director description

Traffic Director, powered by Google Cloud, is a sophisticated traffic management tool primarily aimed at large enterprises and companies with complex web traffic needs. It goes beyond basic load balancing by intelligently distributing traffic across your servers and regions based on factors like location and server health. This ensures optimal performance, reduces latency, and enhances the reliability of your websites and applications. While Traffic Director is a powerful tool, its complexity may be overkill for smaller businesses with simpler needs.


Who is Traffic Director best for

Traffic Director optimizes online traffic distribution for enhanced performance and reliability. It intelligently routes traffic across servers and regions, minimizing latency. While powerful, its complexity may not be suitable for smaller businesses.

  • Ideal for medium to large enterprises (101+ employees), especially those with complex traffic needs.

  • Suitable for businesses across all industries seeking enhanced traffic management.


Traffic Director features

Supported

Traffic Director supports load balancing and integrates with other load balancers.

Supported

Traffic Director optimizes and serves content as a reverse proxy.

Supported

Traffic Director automatically reroutes traffic from failed servers using VRRP.

Supported

Traffic Director supports custom routing based on request parameters and content.


Traffic Director alternatives

  • Logo of Google Cloud Load Balancing
    Google Cloud Load Balancing
    Distributes traffic, boosts speed, and keeps your site online.
    Read more
  • Logo of Kemp LoadMaster
    Kemp LoadMaster
    Balances web traffic, boosts speed, and strengthens online security.
    Read more
  • Logo of HAProxy
    HAProxy
    Balances traffic, boosts performance, and ensures websites stay online.
    Read more
  • Logo of Traefik
    Traefik
    Cloud-native edge router automating traffic flow for modern apps.
    Read more
  • Logo of AWS Elastic Load Balancing
    AWS Elastic Load Balancing
    Distributes traffic, preventing crashes and keeping websites fast.
    Read more
  • Logo of FortiADC
    FortiADC
    Balances app traffic, boosts speed, and strengthens security.
    Read more

Traffic Director FAQ

  • What is Traffic Director and what does Traffic Director do?

    Traffic Director is a Google Cloud platform for enterprise-grade traffic management. It optimizes traffic flow across servers and regions, improving application performance, reducing latency, and increasing reliability. It's ideal for large-scale deployments needing advanced traffic control.

  • How does Traffic Director integrate with other tools?

    Traffic Director integrates with other load balancers and supports custom routing policies. It also offers automatic failover and recovery using VRRP and optimizes content delivery as a reverse proxy. This ensures high availability and efficient traffic management.

  • What the main competitors of Traffic Director?

    Alternatives to Google Cloud Traffic Director include Amazon CloudFront, Google Cloud Load Balancing, Cloudflare, Kemp LoadMaster, and Cloudways. These competitors offer similar traffic management, load balancing, and content delivery features.

  • Is Traffic Director legit?

    Traffic Director, powered by Google Cloud, is a legitimate traffic management solution for large enterprises. It offers advanced features like custom routing and automatic failover. However, its complexity might not be suitable for smaller businesses with simpler needs.

  • How much does Traffic Director cost?

    Traffic Director pricing is not publicly available. Contact Google Cloud sales for pricing details on Traffic Director. Consider factors like your traffic volume and desired features when assessing if it's worth the cost.

  • Is Traffic Director customer service good?

    Customer reviews indicate Traffic Director's customer support could use improvement, with some users noting a lack of interaction. However, its user interface and ease of use are praised.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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