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Wistia

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Company health

Employee growth
6% increase in the last year
Web traffic
6% decrease in the last quarter
Financing
April 2018 - $19M

Ratings

G2
4.6/5
(643)
Capterra
4.7/5
(170)
TrustPilot
2.7/5
(8)
Glassdoor
4.6/5
(45)

Wistia description

Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.


Who is using Wistia?


Who is Wistia best for

Wistia is a user-friendly video marketing platform ideal for businesses seeking in-depth analytics and customization options. Users praise its ease of use and detailed analytics, but some have noted limitations in its video editing capabilities and expressed concerns about price increases. Wistia empowers businesses to create professional-looking videos to boost their marketing efforts.

  • Best for small to medium-sized businesses seeking robust video marketing tools.

  • Ideal for industries like healthcare, finance, e-commerce, and education.


Wistia features

Supported

Wistia provides detailed video analytics, including heatmaps, engagement graphs, and conversion tracking.

Supported

Wistia offers extensive video player customization options for appearance and functionality.

Supported

Wistia supports video recording, sharing, and archiving, including private sharing options.

Supported

Wistia offers lead capturing via Turnstile email collector and integrates with CRM and marketing automation systems.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.53

Customer Service

Rather positive
+0.49

Ease of Use

Strongly positive
+0.95

Reliability and Performance

Rather positive
+0.46

Ease of Implementation

Strongly positive
+0.81

Scalability

Strongly negative
-1

Wistia reviews

We've summarised 812 Wistia reviews (Wistia GetApp reviews, Wistia TrustPilot reviews, Wistia Capterra reviews and Wistia G2 reviews) and summarised the main points below.

Pros of Wistia
  • User-friendly platform with great tools for customization and analytics.
  • The platform is straightforward and user friendly.
  • The analytics included within Wistia are very in depth and provide lots of information.
  • Wistia is a solid, reliable tool that makes video hosting and marketing more efficient.
Cons of Wistia
  • The events platform that they sold us in recently is a disaster.
  • No live customer support despite us paying them thousands of dollars per year.
  • Sudden price increase left us scrambling.
  • The video editor functions are limited, I prefer to have a lot more range in editing choices

Wistia pricing

The commentary is based on 101 reviews from Wistia Capterra reviews, Wistia G2 reviews, Wistia GetApp reviews and Wistia TrustPilot reviews.

Wistia offers a free plan and free trials for its paid plans. Additional media files can be added to any of the plans for an extra fee. Bandwidth limits apply to all plans, with additional bandwidth available upon request. Wistia primarily targets businesses and individuals seeking video marketing solutions.

Users sentiment

Rather negative
-0.68

See the Wistia pricing page.

  • Wistia has a free plan.

  • Wistia has a free trial.

Free
Free

Start with the video essentials: - Professional hosting - Video recording and editing

Plus
$230.4 per year

Everything in Free + - Fully customizable player - Clickable video CTAs - Team commenting and review

Pro
$950.4 per year

Everything in Plus + - Webinars with basic branding - Lead generation forms - Embeddable video collections - Heatmaps and deeper analytics

Advanced
$3830.4 per year

Everything in Pro + - Webinars with custom branding - Marketing integrations - Automate campaigns with video - Ad platform integrations - Account success manager

Premium
Custom

Everything in Advanced + - Single sign-on (SSO) - 2TB + of bandwidth - Video playback protection - Increased webinar limits - Dedicated accounts for teams - Priority support


Wistia alternatives

  • Logo of Vimeo
    wistia vs Vimeo
    High-quality video hosting, sharing, and marketing tools.
    Read more
  • Logo of Restream
    wistia vs Restream
    Multistream live video effortlessly to 30+ platforms at once.
    Read more
  • Logo of Rizzle
    Rizzle
    Create, edit, and grow with AI-powered short videos.
    Read more
  • Logo of Jumpshare
    Jumpshare
    Effortless visual communication: share files, screens, and videos instantly.
    Read more
  • Logo of Cincopa
    Cincopa
    Host, manage, and share videos and images effortlessly.
    Read more
  • Logo of Vadoo
    Vadoo
    Effortless video hosting, sharing, and analytics for smarter marketing.
    Read more

Wistia FAQ

  • What is Wistia and what does Wistia do?

    Wistia is a video marketing platform for businesses to host, customize, and track video content. It offers detailed analytics, lead capture tools, and integrations with popular marketing platforms, helping businesses understand viewer engagement and improve their video marketing ROI.

  • How does Wistia integrate with other tools?

    Wistia integrates with various marketing automation platforms, CRM systems, and analytics tools. This allows for lead capturing via its Turnstile email collector and provides seamless data transfer for enhanced marketing insights. Popular integrations include HubSpot, Marketo, and Google Analytics.

  • What the main competitors of Wistia?

    Wistia's top competitors include Vimeo, TwentyThree, and VEED. These platforms offer similar video hosting, marketing, and analytics features. Other alternatives, focusing more on events and communication, are Livestorm, Accelevents, and Riverside.fm.

  • Is Wistia legit?

    Yes, Wistia is a legitimate video marketing platform. It's known for its user-friendly interface, customization options, and in-depth analytics. However, some users have noted limitations in video editing capabilities and concerns about customer support.

  • How much does Wistia cost?

    Wistia's pricing information is not publicly available. Contact Wistia directly for product pricing details and to determine if Wistia is worth the investment for your business needs.

  • Is Wistia customer service good?

    Wistia's customer service receives generally positive feedback. Users praise the helpful, responsive support team and readily available resources. However, some have experienced difficulties getting issues resolved, especially with the events platform.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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