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Acquisio

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Company health

Employee growth
3% increase in the last year
Web traffic
18% decrease in the last quarter

Ratings

G2
3.8/5
(82)
Glassdoor
3.1/5
(48)

Acquisio description

Acquisio offers tools for managing online advertising campaigns across platforms like Google, Facebook, and Bing. Designed for marketers and agencies, its automated features handle tasks such as budget adjustments and campaign launches. Acquisio uses artificial intelligence to optimize ad spending, aiming to lower costs and increase the number of people who see and click on your ads.


Who is Acquisio best for

Acquisio is an AI-powered advertising management platform best for small and mid-sized marketing agencies. Users praise its comprehensive reporting, budget management tools, and excellent customer support. However, some have noted slow loading times, limited platform integrations, and occasional data inaccuracies. If you need a tool to streamline your campaigns across various platforms, Acquisio might be a good fit, but be prepared for a potentially challenging onboarding experience.

  • Best fit for small to mid-sized businesses.

  • Ideal for marketing and advertising agencies.


Acquisio features

Supported

Acquisio offers reporting dashboards for tracking campaign performance across multiple channels and deriving insights.

Supported

Acquisio uses AI and machine learning algorithms to optimize bids, budgets, and targeting.

Supported

Acquisio offers tools for setting, managing, and tracking ad campaign budgets.

Supported

Acquisio supports cross-channel campaign reporting, providing a unified view of campaign performance.

Supported

Acquisio uses machine learning to automate bids and optimize campaign performance.

Supported

Acquisio seamlessly integrates with various third-party services and APIs.


Acquisio reviews

We've summarised 82 Acquisio reviews (Acquisio G2 reviews) and summarised the main points below.

Pros of Acquisio
  • Excellent bid and budget management tools and support service.
  • Easy-to-use and intuitive interface for monitoring marketing and customer workflow.
  • Comprehensive reporting capabilities improve team efficiency.
  • Continual monitoring and updating of bidding enhances campaign performance.
  • Low cost and great customer support make it a valuable tool.
Cons of Acquisio
  • Slow loading times and saving errors are common.
  • Overpromised features and difficult onboarding experience.
  • Limited internal guidance and documentation for profile configuration.
  • Limited platform integrations, especially for LinkedIn and Facebook.
  • Facebook tool creates excessive ad variations.
  • Mobile app performance is slow and cumbersome.
  • Manual processes required for display advertising setup.
  • Billing setup can be lengthy, taking weeks in some cases.
  • Inaccurate data and conflicting reports are a concern.
  • Bid management is limited, lacking granular control over bid adjustments.

Acquisio alternatives

  • Logo of Optmyzr
    Optmyzr
    PPC automation for smarter bidding, optimization, and reporting.
    Read more
  • Logo of Quartile
    Quartile
    AI-powered ad automation for e-commerce marketplaces. Boosts sales.
    Read more
  • Logo of Eulerity
    Eulerity
    AI-powered marketing automation simplifies online ad campaigns.
    Read more
  • Logo of AdScale
    AdScale
    AI-powered ad automation for e-commerce, simplifying campaigns and boosting sales.
    Read more
  • Logo of StackAdapt
    StackAdapt
    Programmatic advertising platform. Reach your audience across any device.
    Read more
  • Logo of Plai
    Plai
    AI-powered ad campaigns across all platforms, simplified.
    Read more

Acquisio FAQ

  • What is Acquisio and what does Acquisio do?

    Acquisio is an AI-powered advertising management platform designed for marketers and agencies. It automates and optimizes online ad campaigns across platforms like Google, Bing, and Facebook, aiming to reduce costs and boost conversions. Key features include automated bidding, budget management, and cross-channel reporting.

  • How does Acquisio integrate with other tools?

    Acquisio integrates with various third-party services and APIs. While the specific integrations aren't listed, its focus on managing campaigns across platforms like Google, Facebook, and Bing suggests connections with those advertising ecosystems.

  • What the main competitors of Acquisio?

    Acquisio competes with platforms like AdScale, WASK, and Opteo. These alternatives offer similar features for managing and optimizing online ad campaigns. Additionally, more established platforms like Google Ads and specialized solutions like Cometly and Teikametrics provide comparable services.

  • Is Acquisio legit?

    Acquisio is a legitimate platform for managing online advertising campaigns. It offers AI-powered optimization and reporting tools. However, some users have reported slow loading times and limited platform integrations. Consider these factors when evaluating Acquisio for your advertising needs.

  • How much does Acquisio cost?

    Acquisio doesn't publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and to determine if Acquisio is worth the investment for your business.

  • Is Acquisio customer service good?

    Acquisio's customer service receives mixed reviews. While some users praise the excellent and responsive support, others experienced unhelpful support and unfulfilled promises. Some users mention difficulty getting issues resolved and a lack of follow-through from account managers.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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