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Optmyzr

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Company health

Employee growth
26% increase in the last year
Web traffic
2% increase in the last quarter

Ratings

G2
4.6/5
(119)
Capterra
4.6/5
(190)
Glassdoor
4.4/5
(21)

Optmyzr description

Optmyzr is a paid advertising management tool for Google, Microsoft, Facebook and Amazon ads. It helps businesses improve, automate and report on their online advertising campaigns. Optmyzr offers tools for tasks like finding the best keywords, testing different ad copy, and managing budgets. It's designed for marketing teams who want to save time and get better results from their online advertising.


What companies are using Optmyzr?

Driva is using Optmyzr
Driva
Rakuten Advertising is using Optmyzr
Rakuten Advertising
VELUX is using Optmyzr
VELUX
Fever is using Optmyzr
Fever
Publicis Groupe is using Optmyzr
Publicis Groupe
Zapier is used by Driva, Rakuten Advertising, VELUX, Fever, Publicis Groupe.

Who is Optmyzr best for

Optmyzr is a PPC management tool streamlining online advertising across Google, Microsoft, Facebook, and Amazon ads. Users praise Optmyzr's automated reporting, one-click optimizations, and the powerful Rule Engine. However, some users mention slow loading times and limited Bing Ads functionality. Best for marketing teams seeking improved ad campaign performance and automation.

  • Ideal for small, medium, and large businesses seeking to optimize paid ad campaigns.

  • Strong fit for Marketing & Advertising, suitable for various industries like E-commerce, Retail, and Media.


Optmyzr features

Supported

Optmyzr offers tools for setting, managing, and tracking ad campaign budgets.

Supported

Optmyzr offers suggestions for PPC campaign optimizations through features like One-Click Optimizations and a Rule Engine.

Supported

Optmyzr automates bidding based on goals like conversions and ROAS.

Supported

Optmyzr offers reporting and analytics dashboards with real-time data, automation, and integrations.

Supported

Optmyzr supports rules-based bidding via its Rule Engine and other specialized tools.

Supported

Optmyzr supports bid optimization across multiple campaigns.

Supported

Optmyzr manages PPC campaigns across multiple platforms, including advanced targeting options.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Rather positive
+0.5

Optmyzr reviews

We've summarised 309 Optmyzr reviews (Optmyzr GetApp reviews, Optmyzr Capterra reviews and Optmyzr G2 reviews) and summarised the main points below.

Pros of Optmyzr
  • Automated and customizable reporting features save significant time and effort.
  • One-click optimizations streamline various tasks such as bid adjustments, keyword additions, and ad scheduling.
  • The Rule Engine empowers users to create custom automation strategies based on their specific needs.
  • Tools like the Quality Score Tracker and PPC Investigator provide valuable insights into campaign performance and help identify areas for improvement.
  • Shopping Campaign Builder and related features are highly praised for simplifying complex e-commerce campaigns.
Cons of Optmyzr
  • Slow loading times and occasional freezing reported across different sections of the platform.
  • Limited functionality for Bing Ads compared to Google Ads.
  • Reporting features, while useful, can be clunky and hard to customize.
  • Limited or no support for other advertising platforms like Facebook, Instagram, and LinkedIn.

Optmyzr pricing

The commentary is based on 28 reviews from Optmyzr Capterra reviews, Optmyzr G2 reviews and Optmyzr GetApp reviews.

Optmyzr's pricing is generally considered high, but many reviewers feel it's justified by the robust features and time savings it offers, especially for agencies and PPC professionals managing multiple accounts. Some users find it expensive, especially for smaller budgets or individual users. A few wish for more flexible pricing options.

Users sentiment

Rather negative
-0.33

See the Optmyzr pricing page.


Optmyzr alternatives

  • Logo of Acquisio
    Acquisio
    AI-powered ad management across Google, Bing, and Facebook.
    Read more
  • Logo of TrueClicks
    TrueClicks
    Automated PPC analysis and optimization for better campaign results.
    Read more
  • Logo of Opteo
    Opteo
    Google Ads automation: better results, less effort, more insights.
    Read more
  • Logo of Quartile
    Quartile
    AI-powered ad automation for e-commerce marketplaces. Boosts sales.
    Read more
  • Logo of Adspert
    Adspert
    AI-powered ad automation for better sales and lower costs.
    Read more
  • Logo of StackAdapt
    StackAdapt
    Programmatic advertising platform. Reach your audience across any device.
    Read more

Optmyzr FAQ

  • What is Optmyzr and what does Optmyzr do?

    Optmyzr is a PPC management platform automating and optimizing online ad campaigns across Google, Microsoft, Facebook, and Amazon. It offers tools for budget management, automated bidding, reporting, and customized rule-based optimization, helping marketing teams improve efficiency and ROI.

  • How does Optmyzr integrate with other tools?

    Optmyzr integrates with Google Ads, Microsoft Ads, Amazon Advertising, and Facebook Ads. It also connects with Google Analytics, Search Ads 360, and other data sources to provide comprehensive reporting and analysis. This allows for streamlined campaign management and data-driven decision-making.

  • What the main competitors of Optmyzr?

    Top Optmyzr alternatives include AdScale, WASK, and Cometly. These platforms offer similar features like automated bidding, reporting, and campaign management across various ad networks. While Optmyzr excels in Google Ads management, consider these alternatives if you need broader platform support or different pricing options.

  • Is Optmyzr legit?

    Yes, Optmyzr is a legitimate PPC management software. It's known for its automation features, reporting capabilities, and one-click optimizations, saving users time and improving ad performance. However, some users have reported slow loading times and limited functionality for platforms besides Google Ads.

  • How much does Optmyzr cost?

    Optmyzr doesn't publicly disclose its pricing. Contact their sales team to discuss pricing options and determine if Optmyzr's features are worth the investment for your specific needs.

  • Is Optmyzr customer service good?

    Optmyzr's customer service is highly praised by users. Reviews frequently mention the helpful, responsive, and efficient support team, highlighting their willingness to go the extra mile to resolve issues and implement user-suggested features. This positive feedback indicates a strong commitment to customer satisfaction.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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