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AdSense

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Last updated on

Ratings

G2
4.2/5
(250)
Glassdoor
3.5/5
(2)

AdSense description

AdSense is a platform by Google for website and blog owners to earn money by displaying targeted ads on their sites. AdSense automatically displays text, image, and video ads that are relevant to your content and audience, potentially increasing revenue through clicks or impressions. It's a straightforward way to monetize your online presence, suitable for businesses of all sizes.


Who is AdSense best for

Google AdSense is a simple yet powerful platform ideal for website owners looking to generate revenue through targeted advertising. Users praise the easy setup and variety of ad formats, while some find the support lacking and CPC rates inconsistent. With detailed performance reports and various ad types like banner, native, and custom sizes, AdSense offers a flexible monetization solution.

  • Best for small to enterprise-level businesses seeking to monetize website content.

  • Ideal for e-commerce, retail, manufacturing, education, real estate, hospitality, tourism, transportation & logistics, media & entertainment, software, IT, telecommunications, non-profit, government, marketing, advertising, and professional services.


AdSense features

Supported

AdSense shares a percentage of ad revenue with publishers, historically 68%.

Supported

AdSense supports banner ads, including fixed sizes like Leaderboard and Square.

Supported

AdSense supports native ad formats like in-feed, in-article, and matched content.

Supported

AdSense allows creating custom-sized ads, but inventory may be limited.

Supported

AdSense supports interstitial-like ads called Vignette ads for websites.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Rather negative
-0.6

Ease of Use

Strongly positive
+1

Reliability and Performance

Rather negative
-0.5

Ease of Implementation

Strongly positive
+1

AdSense reviews

We've summarised 248 AdSense reviews (AdSense G2 reviews) and summarised the main points below.

Pros of AdSense
  • Easy setup and integration.
  • Targeted advertising.
  • Variety of ad formats.
  • Detailed performance reports and analytics.
Cons of AdSense
  • Difficult to get support.
  • Strict policies can lead to account termination.
  • Low CPC rates for some regions.
  • Delayed payments and high minimum payout threshold.

AdSense pricing

The commentary is based on 57 reviews from AdSense G2 reviews.

AdSense offers a simple, easy-to-use platform for website monetization, with many appreciating its automated ad placements and straightforward payment system. However, some find the approval process difficult and the payout rates inconsistent, especially for certain regions or niches. Others express concern about the strict policies and limited customer support.

Users sentiment

Rather negative
-0.33

AdSense alternatives

  • Logo of Google Ads
    adsense vs Google Ads
    Reach customers searching, browsing, watching, discovering.
    Read more
  • Logo of Adpushup
    Adpushup
    Boosts ad revenue through testing, optimization, and smart placements.
    Read more
  • Logo of Adblade for Publishers
    Adblade for Publishers
    Native ads that look like content, boosting website revenue.
    Read more
  • Logo of Broadstreet
    Broadstreet
    Easy ad management for local publishers, boosting direct sales.
    Read more
  • Logo of Adsterra Network
    Adsterra Network
    Monetize websites and apps with high-paying ads.
    Read more
  • Logo of Media.net
    Media.net
    Contextual ads powered by Yahoo! Bing, helping websites earn.
    Read more

AdSense FAQ

  • What is AdSense and what does AdSense do?

    AdSense is a Google platform enabling website owners to monetize their content by displaying targeted ads. It automatically shows relevant text, image, and video ads, earning revenue through clicks or impressions. AdSense is easy to implement and offers various ad formats, making it suitable for all businesses.

  • How does AdSense integrate with other tools?

    AdSense primarily integrates with other Google products like Google Ad Manager and Google Analytics. This integration streamlines ad management, reporting, and website traffic analysis. It also supports integration with other ad networks and platforms, expanding monetization options.

  • What the main competitors of AdSense?

    Top AdSense competitors include Mediavine, AdThrive, Ezoic, and Monumetric. These platforms offer similar ad monetization solutions for website owners, focusing on maximizing revenue through various ad formats and optimization strategies. They often cater to different website traffic levels and niches.

  • Is AdSense legit?

    Yes, AdSense is a legitimate platform owned by Google. It's a safe and widely used advertising program for website owners to earn revenue by displaying targeted ads. However, be aware of AdSense's strict policies to avoid account termination.

  • How much does AdSense cost?

    AdSense doesn't have a fixed cost. It's a free program where website owners earn money by displaying ads. There are no signup fees, and using it is completely free.

  • Is AdSense customer service good?

    AdSense customer support receives negative feedback. Users report difficulties getting support and slow response times. While there's a knowledge base and community forum, direct support access is limited, causing frustration for some users seeking assistance.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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