Logo of Appier AIQUA

Appier AIQUA

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Company health

Employee growth
4% increase in the last year
Web traffic
3% increase in the last quarter
Financing
October 2020 - $164M

Ratings

G2
4.6/5
(22)
Glassdoor
3.8/5
(293)

Appier AIQUA description

Appier AIQUA is an AI-powered marketing platform designed to help businesses improve customer engagement and increase sales. It enables you to personalize messages across multiple channels like email, text, and push notifications. The platform uses AI to analyze customer data, predict behavior, and automate targeted messaging, ensuring the right message reaches the right person at the right time. AIQUA also offers features like A/B testing and detailed analytics to measure the effectiveness of your campaigns.


Who is Appier AIQUA best for

Appier AIQUA is an AI-powered marketing platform designed to help businesses personalize customer interactions and boost sales. Users praise its user-friendly interface, helpful customer support, and effective AI-powered personalization. However, some have noted issues with overlapping campaigns, limited template designs, and the analytics dashboard. AIQUA is best for small to mid-sized B2C businesses looking to enhance customer engagement through targeted messaging and automation.

  • Best fit for small to mid-sized businesses.

  • Ideal for B2C businesses in e-commerce, gaming, or retail.


Appier AIQUA features

Supported

AIQUA supports personalized messaging across email, SMS, in-app, and push notifications.

Supported

AIQUA supports contact segmentation for targeted outreach.

Supported

AIQUA orchestrates campaigns across multiple channels like push, SMS, and likely email.

Supported

AIQUA supports customer segmentation for targeted campaigns.

Supported

AIQUA supports A/B testing for campaign optimization and improved conversion rates.

Supported

AIQUA supports behavioral segmentation using AI to understand and segment audiences.

Supported

AIQUA automates email marketing, campaign management, and cross-channel engagement.


Appier AIQUA reviews

We've summarised 22 Appier AIQUA reviews (Appier AIQUA G2 reviews) and summarised the main points below.

Pros of Appier AIQUA
  • User-friendly interface and easy campaign setup.
  • Excellent and helpful customer support team.
  • Effective AI-powered personalization and automation.
  • Good for customer segmentation and targeted messaging.
  • Provides various communication channels like email, LINE, SMS, and in-app messages.
Cons of Appier AIQUA
  • Overlapping in-web campaigns and limited template designs.
  • Analytics dashboard needs improvements, especially for comparing data.
  • Integration with other Appier products could be smoother.
  • Some advanced/beta features are complex and require support.
  • Not compatible with Safari browser.

Appier AIQUA alternatives

  • Logo of Braze
    Braze
    Personalized cross-channel messaging grows customer relationships.
    Read more
  • Logo of Salesforce Marketing Cloud Suite
    Salesforce Marketing Cloud Suite
    Connect, personalize, and automate marketing for deeper customer relationships.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Attract, engage, and delight customers to grow your business.
    Read more
  • Logo of MoEngage
    MoEngage
    Personalized, multi-channel messaging platform boosting customer engagement.
    Read more
  • Logo of Cordial
    Cordial
    Real-time data powers personalized messages across every channel.
    Read more
  • Logo of Iterable
    Iterable
    Cross-channel marketing platform. Personalized, automated campaigns. Data-driven.
    Read more

Appier AIQUA FAQ

  • What is Appier AIQUA and what does Appier AIQUA do?

    Appier AIQUA is an AI-powered marketing automation platform. It personalizes customer engagement across multiple channels (email, SMS, in-app messages, push notifications) to boost sales. AIQUA analyzes customer data, predicts behavior, and automates targeted messaging, enabling effective multi-channel campaigns. It also offers A/B testing and analytics.

  • How does Appier AIQUA integrate with other tools?

    Appier AIQUA integrates with other tools through APIs and webhooks, enabling data synchronization with CRM, DMP, and other marketing automation platforms. This allows for seamless data flow and enhanced campaign orchestration across various channels. However, some users find integration with other Appier products could be smoother.

  • What the main competitors of Appier AIQUA?

    Top alternatives to Appier AIQUA include Braze, Insider, and MoEngage. These platforms offer similar AI-powered marketing automation, personalization, and cross-channel campaign management features. Consider exploring these competitors for potentially different pricing or functionalities better suited to your business needs.

  • Is Appier AIQUA legit?

    Appier AIQUA is a legitimate AI-powered marketing platform. User reviews highlight its user-friendly interface, effective personalization, and helpful customer support. However, some users mention a need for improved analytics and smoother integration with other Appier products. So, Appier AIQUA is safe and useful for personalized multi-channel messaging.

  • How much does Appier AIQUA cost?

    I cannot find pricing details for Appier AIQUA. Contact Appier directly to determine if AIQUA's product features are worth the investment for your business.

  • Is Appier AIQUA customer service good?

    Appier AIQUA's customer service receives positive feedback. Users highlight the helpfulness and personalized advice from the support team, contributing to a smoother integration and overall positive experience. While some advanced features are noted as complex, the support team effectively guides users through these challenges.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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