Logo of Salesforce Marketing Cloud Suite

Salesforce Marketing Cloud Suite

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Company health

Employee growth
2% increase in the last year
Web traffic
7% decrease in the last quarter
Financing
July 2022 - $65M

Ratings

G2
4.0/5
(433)
Glassdoor
4.1/5
(18141)

Salesforce Marketing Cloud Suite description

Salesforce Marketing Cloud Suite is a comprehensive platform designed to help you manage all aspects of your marketing. It allows you to connect data, automate tasks, personalize customer interactions, and track your success. This suite is particularly beneficial for growing businesses looking for a scalable solution that can expand alongside them. It promises to simplify marketing efforts, enhance customer relationships, and ultimately drive business growth.

Who is Salesforce Marketing Cloud Suite best for

Salesforce Marketing Cloud Suite is a scalable, AI-powered platform ideal for growing businesses seeking a comprehensive marketing solution. Users praise its powerful personalization, drag-and-drop functionality, and comprehensive analytics. However, some find the interface complex and the cost high. It shines in automating marketing processes and integrating with other Salesforce products.

  • Best for small, medium, and large businesses.

  • Ideal for Software, IT, Telecommunications, Professional Services, and Marketing/Advertising.

Salesforce Marketing Cloud Suite features

Supported

Salesforce Marketing Cloud, integrated with Salesforce CRM, supports contact management, including communication logs, sales orders, and activity tracking.

Supported

Salesforce Marketing Cloud offers customizable lead capture forms and insights into lead activity.

Supported

Salesforce Marketing Cloud offers targeted campaigns, personalized messaging, and automated email sequences.

Supported

Salesforce Marketing Cloud automates email marketing, social media posting, and campaign management.

Supported

Marketing Cloud supports campaign management, including designing, executing, and optimizing omnichannel campaigns.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.83

Customer Service

Neutral
+0.2

Ease of Use

Rather positive
+0.56

Reliability and Performance

Neutral
+0.29

Ease of Implementation

Neutral
-0.27

Scalability

Neutral
+0.14

Salesforce Marketing Cloud Suite reviews

We've summarised 433 Salesforce Marketing Cloud Suite reviews (Salesforce Marketing Cloud Suite G2 reviews) and summarised the main points below.

Pros of Salesforce Marketing Cloud Suite
  • Powerful personalization capabilities for targeted campaigns.
  • Drag-and-drop functionality for building campaigns and emails.
  • Comprehensive analytics and reporting tools provide valuable insights.
  • Excellent automation features, especially Journey Builder, streamline marketing processes.
  • Seamless integration with other Salesforce products, like Sales and Service Cloud.
Cons of Salesforce Marketing Cloud Suite
  • Slow performance and loading times are frequently reported.
  • The user interface is considered complex and difficult to navigate, especially for new users.
  • High cost and complex pricing structure, potentially prohibitive for smaller businesses.
  • Limited customization options, especially for the email and landing page builders.
  • Technical issues and glitches like buttons disappearing and requiring refresh.

Salesforce Marketing Cloud Suite pricing

The commentary is based on 115 reviews from Salesforce Marketing Cloud Suite G2 reviews.

Salesforce Marketing Cloud is often described as expensive, especially for smaller businesses. While users acknowledge its value, the pricing structure and add-on costs are a frequent concern. Despite the price, many find the comprehensive features and integrations justify the investment for larger organizations.

Users sentiment

Strongly negative
-0.83

See the Salesforce Marketing Cloud Suite pricing page.

Salesforce Marketing Cloud Suite alternatives

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    Iterable
    Cross-channel marketing platform. Personalized, automated campaigns. Data-driven.
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  • Logo of Acoustic Content
    Acoustic Content
    Create, manage, and deliver engaging content across all channels.
    Read more
  • Logo of Salesforce Marketing Cloud Engagement
    Salesforce Marketing Cloud Engagement
    Personalized, multi-channel marketing automation for smarter campaigns.
    Read more
  • Logo of Appier AIQUA
    Appier AIQUA
    AI-powered marketing automation for personalized messaging and better engagement.
    Read more
  • Logo of Copper
    Copper
    CRM for Google Workspace, automating contacts and deals.
    Read more
  • Logo of PolyAI
    PolyAI
    AI-powered voice assistants for effortless customer conversations.
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Salesforce Marketing Cloud Suite FAQ

  • What is Salesforce Marketing Cloud Suite and what does Salesforce Marketing Cloud Suite do?

    Salesforce Marketing Cloud Suite is a comprehensive marketing platform enabling businesses to manage customer interactions, automate tasks, and personalize campaigns. It offers robust analytics and integrates with other Salesforce products. However, some users find it complex and expensive.

  • How does Salesforce Marketing Cloud Suite integrate with other tools?

    Salesforce Marketing Cloud Suite integrates seamlessly with other Salesforce products, such as Sales and Service Cloud. It also connects with a wide range of external marketing tools through APIs and pre-built integrations, extending its functionality for various marketing needs.

  • What the main competitors of Salesforce Marketing Cloud Suite?

    Top alternatives to Salesforce Marketing Cloud Suite include HubSpot Marketing Hub, Adobe Experience Cloud, ActiveCampaign, GetResponse MAX, Mailchimp, and Constant Contact. These competitors offer similar features like email marketing, automation, and analytics, often at a more competitive price point.

  • Is Salesforce Marketing Cloud Suite legit?

    Yes, Salesforce Marketing Cloud Suite is a legitimate and widely used marketing platform. It's known for powerful personalization and automation, but some users find it complex and expensive. It's generally considered safe and reliable for managing marketing campaigns.

  • How much does Salesforce Marketing Cloud Suite cost?

    I couldn't find pricing details for Salesforce Marketing Cloud Suite. Contact Salesforce directly to discuss pricing and determine if the product's value aligns with your business needs.

  • Is Salesforce Marketing Cloud Suite customer service good?

    Customer support reviews for Salesforce Marketing Cloud Suite are mixed. While some users praise the helpful and immediate support, others mention slow response times and unhelpful advice. Some users find the support team to be excellent, while others have had less positive experiences.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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