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AppTweak

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Company health

Employee growth
7% increase in the last year
Web traffic
No change in the last quarter
Financing
December 2020 - $23M

Ratings

G2
4.6/5
(139)
Glassdoor
3.6/5
(45)

AppTweak description

AppTweak is an app marketing platform that helps businesses improve their app's visibility and performance in app stores. Its tools provide data and insights for keyword research, competitor analysis, app store optimization (ASO), and app performance tracking. AppTweak also offers search ads management, review management, and market intelligence features, all powered by their AI, Atlas. This data helps businesses make informed decisions about their app marketing strategy.


What companies are using AppTweak?

Wix is using AppTweak
Wix
Binance is using AppTweak
Binance
Activision is using AppTweak
Activision
BooKing is using AppTweak
BooKing
Bandai Namco Europe is using AppTweak
Bandai Namco Europe
The North Face is using AppTweak
The North Face
Uber is using AppTweak
Uber
King is using AppTweak
King
AmaZon is using AppTweak
AmaZon
Zynga is using AppTweak
Zynga
Zapier is used by Wix, Binance, Activision, BooKing, Bandai Namco Europe, The North Face, Uber, King, AmaZon, Zynga.

Who is AppTweak best for

AppTweak is an app marketing platform that empowers businesses to enhance their app's visibility and performance in app stores. Its comprehensive suite of tools provides data-driven insights for keyword research, competitor analysis, ASO, and performance tracking. AppTweak also offers search ads management, review management, and market intelligence features, all powered by their AI, Atlas. Users praise AppTweak's excellent customer support and comprehensive keyword research tools but note the difficulties with canceling subscriptions and occasional bugs. With a user-friendly interface and regular updates, AppTweak is ideal for app developers and marketers aiming to boost app downloads and improve organic rankings.

  • Best for small to enterprise-level companies seeking to optimize their ASO strategies.

  • Suitable for app developers and marketers across various industries.


AppTweak features

Supported

AppTweak integrates with App Store Connect for ASO and performance analysis.

Supported

AppTweak integrates with Apple Search Ads to automate campaigns, optimize ad spend, and improve user acquisition.

Supported

AppTweak monitors app store reviews on Google Play and Apple App Store.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.5

Customer Service

Strongly positive
+0.87

Ease of Use

Strongly positive
+0.8

Reliability and Performance

Neutral
+0

Ease of Implementation

Rather positive
+0.33

AppTweak reviews

We've summarised 129 AppTweak reviews (AppTweak G2 reviews) and summarised the main points below.

Pros of AppTweak
  • Excellent customer support and account management, highly responsive and helpful.
  • Comprehensive keyword research tools, including AI-powered metrics and competitor analysis.
  • User-friendly interface, though some users find it overwhelming initially.
  • Regular platform updates with new features and improvements based on user feedback.
  • Valuable market intelligence and insights for optimizing ASO strategies.
Cons of AppTweak
  • Difficulty canceling subscriptions, often requiring direct contact with support.
  • Occasional bugs and glitches, though typically resolved quickly.
  • Frequent UI changes can make it challenging to find familiar features.
  • Pricing can be high, especially for access to certain data and features.
  • Ad intelligence data for Android (Google Play) is limited, lacking CPL page information.

AppTweak pricing

The commentary is based on 15 reviews from AppTweak G2 reviews.

AppTweak's pricing is a frequent topic in reviews. Some users find it expensive, particularly regarding access to specific data and features. Others mention the tiered plans offer flexibility, while some express dissatisfaction with the cost versus value proposition. A few users also noted difficulty canceling subscriptions.

Users sentiment

Rather positive
+0.5

See the AppTweak pricing page.

  • AppTweak has a free trial.

Essential
949

Rely on AppTweak's awarded keyword tools to increase your app's visibility & monitor competitors' ASO strategies.

Grow
3,590

Get more eyes on your apps & games with more advanced keyword data and insights into app store browse traffic.

Scale
6,590

Working on creative optimization? Then upgrade to Scale to access Creative Explorer & CPP Intelligence.

Enterprise
Custom

Many users upgrade to enterprise to get access to our advanced reporting solutions, taxonomy system (DNA) and team workspaces.


AppTweak alternatives

  • Logo of Asodesk
    Asodesk
    App store optimization tools for better rankings and more downloads.
    Read more
  • Logo of MobileAction
    MobileAction
    App store optimization, market intelligence, and competitor insights.
    Read more
  • Logo of Sensor Tower
    Sensor Tower
    App store intelligence: track downloads, revenue, and rankings.
    Read more
  • Logo of App Radar
    App Radar
    Boost app store visibility and grow organic downloads with ASO tools.
    Read more
  • Logo of SplitMetrics Acquire
    SplitMetrics Acquire
    Boost app installs with smart Apple Search Ads management.
    Read more
  • Logo of ASOMobile
    ASOMobile
    Boost app store visibility, track keywords, and analyze competitors.
    Read more

AppTweak FAQ

  • What is AppTweak and what does AppTweak do?

    AppTweak is an app marketing platform empowering businesses to optimize their app's visibility and performance. It provides ASO tools, competitor analysis, market intelligence, and ad management, leveraging AI-powered insights to boost app store rankings and user acquisition.

  • How does AppTweak integrate with other tools?

    AppTweak integrates with key platforms like App Store Connect and Apple Search Ads, enabling streamlined ASO and campaign management. It also offers review monitoring for both Google Play and the Apple App Store. These integrations facilitate data-driven decision-making and efficient workflow optimization.

  • What the main competitors of AppTweak?

    AppTweak's main competitors include ASOdesk, Sensor Tower, and data.ai. These platforms offer similar app store optimization (ASO) tools, market intelligence, and app performance tracking capabilities. Semrush is another competitor, though it has broader digital marketing functionalities beyond just app store optimization.

  • Is AppTweak legit?

    Yes, AppTweak is a legitimate app marketing platform. It's known for its comprehensive ASO tools and excellent customer support. However, some users find the pricing high and the frequent UI changes challenging. Consider exploring alternatives like Sensor Tower or Semrush if these are concerns.

  • How much does AppTweak cost?

    AppTweak pricing starts at $949/month for the Essential plan. The Grow plan is $3590/month, and the Scale plan is $6590/month. Enterprise pricing is custom. A free trial is available.

  • Is AppTweak customer service good?

    AppTweak's customer service is generally considered excellent, with users praising the helpful and responsive support team and account managers. While some have experienced difficulty canceling subscriptions, most find the support team quick to answer questions and provide assistance.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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