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Sensor Tower

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Last updated on

Company health

Employee growth
22% increase in the last year
Web traffic
No change in the last quarter
Financing
January 2020 - $46M

Ratings

G2
4.4/5
(53)
Glassdoor
4.1/5
(75)

Sensor Tower description

Sensor Tower is a market intelligence platform that provides data on mobile app performance, advertising trends, and consumer behavior. Businesses use Sensor Tower to track competitors, analyze market trends, and optimize their mobile marketing strategies. Its data comes from a variety of sources, including app store rankings, advertising networks, and a panel of real users. Sensor Tower is known for its accurate data and detailed insights, and is used by leading brands across various industries.


What companies are using Sensor Tower?

Activision Blizzard is using Sensor Tower
Activision Blizzard
Western Union is using Sensor Tower
Western Union
Apple is using Sensor Tower
Apple
dentsu is using Sensor Tower
dentsu
Procter & Gamble India is using Sensor Tower
Procter & Gamble India
Duolingo is using Sensor Tower
Duolingo
Zapier is used by Activision Blizzard, Western Union, Apple, dentsu, Procter & Gamble India, Duolingo.

Who is Sensor Tower best for

Sensor Tower offers valuable market intelligence for mobile app professionals. Users praise its comprehensive data and competitor analysis capabilities. However, some have noted concerns about data accuracy and high pricing. Consider Sensor Tower if you need detailed app market insights but be prepared to cross-reference data and invest significantly.

  • Best fit for small to mid-sized businesses.

  • Ideal for app developers, marketers, publishers, and investors in the mobile app ecosystem.


Sensor Tower features

Supported

Sensor Tower provides data on ad creatives, spend, and impressions for top apps and games.

Supported

Sensor Tower allows tracking of downloads, revenue, usage, and other metrics for any app.

Supported

Sensor Tower provides data on app usage, demographics, and spending patterns across industries.

Supported

Sensor Tower provides specific data and analysis for the mobile gaming industry, covering downloads, revenue, and player behavior.

Supported

This feature provides insights into digital advertising strategies, including ad spend, creatives, and impressions.

Supported

Sensor Tower allows you to see how competitors are spending on retail media advertising.

Supported

Sensor Tower provides data on user demographics, interests, and behaviors to help with targeted advertising.


Sensor Tower reviews

We've summarised 53 Sensor Tower reviews (Sensor Tower G2 reviews) and summarised the main points below.

Pros of Sensor Tower
  • Provides comprehensive data on app downloads, revenue, and rankings.
  • User-friendly interface for basic features.
  • Useful for competitor analysis and market research.
  • Offers detailed insights into app store optimization (ASO).
  • Excellent customer support, responsive to questions.
Cons of Sensor Tower
  • Data accuracy can be inconsistent and requires cross-referencing.
  • High pricing, especially for startups and smaller businesses.
  • Limited historical data, sometimes restricted to two years.
  • UI/UX can be unintuitive and difficult to navigate.
  • Ad revenue data is limited and sometimes inaccurate.

Sensor Tower alternatives

  • Logo of Singular
    Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more
  • Logo of 42matters
    42matters
    App market data insights for smarter decisions.
    Read more
  • Logo of AppTweak
    AppTweak
    ASO tool boosting app store visibility and organic growth.
    Read more
  • Logo of Mobilewalla
    Mobilewalla
    Audience insights and mobile data to improve marketing.
    Read more
  • Logo of data.ai by Sensor Tower
    data.ai by Sensor Tower
    App market intelligence for smarter decisions and bigger growth.
    Read more
  • Logo of MobileAction
    MobileAction
    App store optimization, market intelligence, and competitor insights.
    Read more

Sensor Tower FAQ

  • What is Sensor Tower and what does Sensor Tower do?

    Sensor Tower is a market intelligence platform providing app store data and insights. It helps businesses track app performance, analyze market trends, understand consumer behavior, and optimize mobile marketing strategies. It's known for detailed insights and used by leading brands.

  • How does Sensor Tower integrate with other tools?

    Sensor Tower integrates with other platforms through its API, allowing data sharing with business intelligence tools and marketing platforms. This enables users to incorporate Sensor Tower's app market insights into their existing workflows for a more comprehensive analysis.

  • What the main competitors of Sensor Tower?

    Sensor Tower's main competitors include data.ai, AppstoreSpy, 42matters, AppsFlyer, MobileAction, and Semrush. These platforms offer similar market intelligence and app analytics capabilities, catering to various needs and budgets within the mobile app ecosystem.

  • Is Sensor Tower legit?

    Sensor Tower is a legitimate market intelligence platform. It offers valuable data insights for app developers and marketers, but its high cost and occasional data inconsistencies are notable drawbacks. For those focused on mobile app market analysis, Sensor Tower is a safe and useful tool.

  • How much does Sensor Tower cost?

    Sensor Tower pricing is not publicly available. Contact Sensor Tower directly to obtain specific product pricing details and determine if the product is worth the investment for your needs.

  • Is Sensor Tower customer service good?

    Based on the reviews, Sensor Tower's customer service is generally considered responsive and helpful, quickly addressing user questions. Some users even highlighted the excellent support provided by the customer service and sales teams.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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