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Awario

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Last updated on

Company health

Employee growth
No change in the last year
Web traffic
2% decrease in the last quarter

Ratings

G2
3.9/5
(40)
Capterra
4.3/5
(47)
TrustPilot
3.6/5
(5)

Awario description

Awario is a social media and web monitoring tool that helps businesses track online conversations about their brand, competitors, and industry. It provides insights into brand reputation, customer sentiment, and market trends by analyzing mentions across social media platforms, news websites, blogs, forums, and other online sources. Awario helps businesses identify sales opportunities, manage customer service issues, and connect with influencers. Its features include real-time brand monitoring, sentiment analysis, competitor analysis, influencer marketing, and social selling tools.


Who is Awario best for

Awario is a social listening and brand monitoring tool best for small and mid-sized businesses in marketing, e-commerce, or media. Users praise its easy setup, Boolean search, and real-time alerts. However, some have noted issues with data accuracy and limited historical data access. Consider Awario if you need an easy-to-use tool for monitoring your brand reputation and online conversations but be aware of potential limitations.

  • Best fit for small to mid-sized businesses.

  • Ideal for marketing, e-commerce, and media companies.


Awario features

Supported

Awario supports reputation management by monitoring brand mentions and online reviews.

Supported

Awario supports competitor analysis by tracking media coverage and social media activity.

Supported

Awario identifies influencers by tracking brand mentions and analyzing social media activity.

Supported

Awario offers tools for social media monitoring, sentiment analysis, and real-time interaction to improve customer engagement.

Supported

Awario supports sentiment analysis for brand mentions, categorizing them as positive, negative, or neutral.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly negative
-1

Awario reviews

We've summarised 92 Awario reviews (Awario GetApp reviews, Awario TrustPilot reviews, Awario Capterra reviews and Awario G2 reviews) and summarised the main points below.

Pros of Awario
  • Easy-to-use interface and setup process, making it accessible for users without extensive technical expertise.
  • Valuable Boolean search functionality allows for creating highly specific and targeted monitoring queries.
  • Real-time monitoring and instant notifications keep users updated on brand mentions and industry conversations.
  • Comprehensive reporting features provide insightful data visualizations and exportable reports for analysis.
Cons of Awario
  • Limited historical data access for basic plans, requiring upgrades to access more comprehensive historical data.
  • Many users express frustration with Awario's no-refund policy, especially when the product does not meet their expectations.
  • Some users report issues with data accuracy, particularly regarding sentiment analysis and mention volume.
  • Limited platform coverage: while Awario covers major platforms, it may lack comprehensive monitoring for platforms like LinkedIn, Instagram, and Reddit.

Awario pricing

The commentary is based on 5 reviews from Awario Capterra reviews and Awario G2 reviews.

Awario's pricing receives mixed reviews. Some users consider it expensive, especially with data export being a paid feature. Others find it a good value, especially for larger businesses. However, some users have raised concerns about the accuracy of "unlimited keywords" claims.

Users sentiment

Strongly negative
-1

See the Awario pricing page.

  • Awario has a free trial.

Starter
$29/mo

3 topics to monitor, 30,000 new mentions/mo, 5,000 stored mentions per topic, 1 team member

Pro
$89/mo

15 topics to monitor, 300,000 new mentions/mo, 15,000 stored mentions per topic, 10 team members

Enterprise
$249/mo

100 topics to monitor, 1,000,000 new mentions/mo, 50,000 stored mentions per topic, Unlimited team members


Awario alternatives

  • Logo of Brand24
    awario vs Brand24
    Track online mentions, analyze sentiment, protect your reputation.
    Read more
  • Logo of Mention
    Mention
    Monitor your brand and competitors across the web and social media.
    Read more
  • Logo of Talkwalker
    Talkwalker
    Social listening and analytics for smarter marketing decisions.
    Read more
  • Logo of Mentionlytics
    Mentionlytics
    Monitors brand mentions online, analyzes sentiment, and finds influencers.
    Read more
  • Logo of BrandMentions
    BrandMentions
    Real-time brand monitoring for reputation management and market insights.
    Read more
  • Logo of YouScan
    YouScan
    AI-powered social listening, finds brand mentions even in images.
    Read more

Awario FAQ

  • What is Awario and what does Awario do?

    Awario is a social media and web monitoring tool that tracks online conversations about your brand, competitors, and industry. It analyzes mentions across various platforms, providing insights into brand reputation, customer sentiment, and market trends. Awario helps identify sales opportunities and manage customer service issues.

  • How does Awario integrate with other tools?

    Awario integrates with other tools via API and offers integrations with Slack, Asana, Zapier, and other platforms. This allows for streamlined workflows and data sharing across different applications. It also facilitates seamless integration with existing marketing and communication tools.

  • What the main competitors of Awario?

    Alternatives to Awario include Brand24, Mentionlytics, and YouScan. These competitors offer similar features such as social listening, brand monitoring, and sentiment analysis. For broader social media management, consider Hootsuite. Meltwater focuses on providing media intelligence alongside brand monitoring.

  • Is Awario legit?

    Yes, Awario is a legitimate social listening and brand monitoring tool. It offers real-time monitoring, sentiment analysis, and competitor analysis. However, some users have reported issues with data accuracy and limited historical data access for basic plans. Consider exploring alternatives if these are critical for your needs.

  • How much does Awario cost?

    Awario's pricing includes the Starter plan at $29/month, the Pro plan at $89/month, and the Enterprise plan at $249/month. Is Awario worth it? The best plan depends on your needs and budget for product pricing. Contact Awario for custom enterprise pricing.

  • Is Awario customer service good?

    Customer service reviews on Awario are mixed. While some users praise the helpful and responsive support, others have expressed extreme dissatisfaction, citing unhelpful and unavailable customer service. Some reviewers even mention a negative experience with the company's no-refund policy.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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