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Brandfolder

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Company health

Employee growth
5% increase in the last year
Web traffic
8% decrease in the last quarter
Financing
May 2024 - $3B

Ratings

G2
4.5/5
(1248)
Capterra
4.7/5
(442)
TrustPilot
3.0/5
(3)
Glassdoor
4.0/5
(982)

Brandfolder description

Brandfolder is a cloud-based digital asset management platform designed to help marketing and creative teams organize, share, and track their digital assets. It provides a centralized platform to store, manage and distribute assets, ensuring everyone in the company can access the latest logos, images, videos, and marketing materials. Brandfolder offers features like smart search, asset analytics, and integrations with other tools to streamline workflows and provide insights into asset usage.


Who is Brandfolder best for

Brandfolder is a user-friendly digital asset management platform ideal for marketing and creative teams needing a central hub for their digital assets. Users praise its intuitive interface, robust search, and version control, simplifying collaboration and ensuring brand consistency. However, some users have noted sluggish performance with large files and a complex pricing structure.

  • Best fit for small, medium, and enterprise businesses.

  • Ideal for various industries, including Marketing & Advertising, E-commerce, and Healthcare.


Brandfolder features

Supported

Brandfolder supports uploading various digital assets, including images, videos, and documents.

Supported

Assets are easily searchable by keywords, metadata, and other criteria.

Supported

Brandfolder integrates with various applications via its API and pre-built connectors.

Supported

Yes, Brandfolder allows sharing collections with custom permissions and privacy settings.

Supported

Brandfolder offers four roles with customizable permissions and access control, including setting expiration dates.

Supported

Brandfolder supports version control, allowing users to track changes and revert to earlier versions.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.81

Customer Service

Neutral
-0.04

Ease of Use

Strongly positive
+0.81

Reliability and Performance

Neutral
+0.11

Ease of Implementation

Neutral
-0.08

Scalability

Neutral
-0.07

Brandfolder reviews

We've summarised 1693 Brandfolder reviews (Brandfolder Software Advice reviews, Brandfolder TrustPilot reviews, Brandfolder Capterra reviews and Brandfolder G2 reviews) and summarised the main points below.

Pros of Brandfolder
  • User-friendly interface for managing and distributing digital assets.
  • Powerful search and smart tagging capabilities for easy asset retrieval.
  • Centralized platform ensuring brand consistency and version control.
  • Collaboration tools and sharing options that simplify teamwork and external collaboration.
  • Customization options, including asset analytics and brand guidelines.
Cons of Brandfolder
  • Sluggish performance when uploading or managing large files.
  • Limited and inflexible customization options, especially for workflows and branding.
  • Confusing pricing structure, with many features being a la carte.
  • Lack of robust integration with graphic design software (e.g., Adobe CC).
  • Limited or complex advanced features, especially reporting.

Brandfolder pricing

The commentary is based on 65 reviews from Brandfolder Capterra reviews, Brandfolder G2 reviews and Brandfolder Software Advice reviews.

Brandfolder offers two main paid plans: Premium and Enterprise. The core features include content library, access control, custom branding, flexible asset organization, AI-powered search, version history, streamlined workflows, brandguide, integration ecosystem, and developer resources. The Premium plan adds asset analytics, document intelligence, easier administration at scale, single sign-on integration, asset availability controls, and video AI. The Enterprise plan includes all Premium features and adds custom automation, tighter asset permissions, finer organizational controls, enterprise creative tooling, insights data connector, and vanity URL.

Users sentiment

Strongly negative
-0.85

See the Brandfolder pricing page.


Brandfolder alternatives

  • Logo of Air
    Air
    Visualize, organize, and collaborate on all your creative assets.
    Read more
  • Logo of Canto
    Canto
    Find, share, and organize brand assets effortlessly.
    Read more
  • Logo of Daminion
    Daminion
    Speedy media library. Find, share, and organize any digital file.
    Read more
  • Logo of Aprimo
    Aprimo
    Streamline marketing content creation, management, and performance.
    Read more
  • Logo of Bynder
    Bynder
    Centralize, organize, and share your brand assets effortlessly.
    Read more
  • Logo of OpenAsset
    OpenAsset
    Find, share, and use project images to win more work.
    Read more

Brandfolder FAQ

  • What is Brandfolder and what does Brandfolder do?

    Brandfolder is a cloud-based digital asset management platform that streamlines the organization, sharing, and tracking of digital assets. It provides a central hub for storing, managing, and distributing assets, ensuring brand consistency. It features smart search, asset analytics, and integrations with other tools.

  • How does Brandfolder integrate with other tools?

    Brandfolder integrates with various applications through its API and pre-built connectors. It also offers shareable collections with custom permissions and privacy settings, facilitating seamless collaboration and asset distribution among teams.

  • What the main competitors of Brandfolder?

    Top Brandfolder alternatives include Bynder, Canto, and Sharedien. These platforms offer similar digital asset management capabilities, including streamlined workflows, brand consistency tools, and robust search functionalities. Other competitors like OpenAsset and PhotoShelter for Brands cater to specific industries.

  • Is Brandfolder legit?

    Yes, Brandfolder is a legitimate digital asset management platform. It's known for its user-friendly interface and robust search capabilities. However, some users have reported performance issues with large files and a complex pricing structure. So, it is safe, but consider these potential drawbacks.

  • How much does Brandfolder cost?

    Brandfolder doesn't publicly disclose its pricing. Contact their sales team to obtain a quote tailored to your specific needs and determine if Brandfolder is worth the investment for your organization.

  • Is Brandfolder customer service good?

    Brandfolder's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times and unhelpful "scripted" answers. A few users mention difficulty contacting their customer success manager.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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